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  • All HBS Web  (11,168)
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  • April 2016
  • Teaching Note

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby and Joycelyn W. Eby
This teaching note is designed to support the teaching of HBS case number 316-013, "HNA Group: Global Excellence with Chinese Characteristics." View Details
Keywords: Corporate Culture; Airline Industry; China; Cross-cultural Adaptation; Air Transportation; Business Conglomerates; Globalization; Corporate Social Responsibility and Impact; Air Transportation Industry; China
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Kirby, William C., and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Teaching Note 316-157, April 2016.
  • June 2001
  • Background Note

Information Technology Management from 1960-2000

By: Richard L. Nolan
Covers the history of IT management from 1960 to the present. Applies the Stages Theory as a basis to trace the evolution of the three dominant IT designs (mainframes, microcomputers, networks) and how companies used and managed IT in each era. View Details
Keywords: Management; Information Technology; Industry Growth
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Nolan, Richard L. "Information Technology Management from 1960-2000." Harvard Business School Background Note 301-147, June 2001.
  • January 2015 (Revised April 2025)
  • Technical Note

FIELD Global Capstone: Orchestrating a Compelling Presentation

By: Jill Avery
This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful—a presentation with presence.... View Details
Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
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Avery, Jill. "FIELD Global Capstone: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised April 2025.)
  • 23 Nov 2016
  • News

How Focusing on Content Leads the Media Astray

  • June 1991 (Revised February 1993)
  • Case

Cumberland Worldwide Corp. (A)

A company in financial distress must design a successful exchange offer or face Chapter 11. Covers valuation and negotiation issues related to financial distress and the decision to file under Chapter 11 of the Bankruptcy Code. View Details
Keywords: Negotiation; Valuation; Insolvency and Bankruptcy
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Moore, Ronald W. "Cumberland Worldwide Corp. (A)." Harvard Business School Case 291-081, June 1991. (Revised February 1993.)
  • 04 May 2013
  • News

After tragedy, L.L. Bean to take closer look at overseas factories

  • 12 PM – 1:30 PM EDT, 15 Jun 2021
  • Virtual Programming

HBS On Board Session

Join the HBS Social Enterprise Initiative for the launch of On Board, a new program designed to inspire and support alumni serving on nonprofit boards. In this first session, Professor Kash Rangan will host a conversation with Anne Wallestad of BoardSource on the shift... View Details
  • July 2022
  • Case

General Mills: Responding to the Killing of George Floyd (A)

By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details
Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Food and Beverage Industry; Food and Beverage Industry; Minneapolis; Minnesota; United States
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Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (A)." Harvard Business School Case 323-019, July 2022.
  • Video

Threadless Multimedia Case

  • March 2008
  • Article

What Have We Learned from Market Design?

By: Alvin E. Roth
This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details
Keywords: Risk Management; Market Design; Market Participation; Market Transactions; Failure; Safety
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Roth, Alvin E. "What Have We Learned from Market Design?" Economic Journal 118, no. 527 (March 2008): 285–310. (Hahn Lecture.)
  • 01 May 2017
  • News

Bad At Your Job? Maybe It's the Job’s Fault

  • 2021
  • Book

The Four Elements: Finding Right Livelihood in the 21st Century

By: Timothy Butler
This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details
Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making
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Butler, Timothy. The Four Elements: Finding Right Livelihood in the 21st Century. Open Boundary Press, 2021.
  • March 1992 (Revised June 1992)
  • Case

AT&T Productos de Consumo de Mexico

By: Joseph L. Badaracco Jr.
Describes in detail the decisions AT&T made in designing and staffing their Mexican telephone answering machine plant. Allows students to evaluate a company's detailed implementation decisions on a plant in a developed country--involving wages, benefits, waste... View Details
Keywords: Decision Making; Executive Compensation; Selection and Staffing; Management Analysis, Tools, and Techniques; Management Systems; Mexico
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Badaracco, Joseph L., Jr. "AT&T Productos de Consumo de Mexico." Harvard Business School Case 392-109, March 1992. (Revised June 1992.)
  • 08 Jun 2011
  • Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from the Regional Greenhouse Gas... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • September 1998 (Revised July 1999)
  • Case

Discovery Health (B)

By: Samuel S. Chun and Shaun Matisonn
A South African health insurance company grapples with designing a financially viable coverage solution for a new prescription drug treatment for male impotence. View Details
Keywords: Motivation and Incentives; Service Delivery; Insurance; Health Care and Treatment; Insurance Industry; South Africa
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Chun, Samuel S., and Shaun Matisonn. "Discovery Health (B)." Harvard Business School Case 599-047, September 1998. (Revised July 1999.)
  • April 2012
  • Case

Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta and Michael Norris
In January 2010, Bank of America is discussing its future mobile strategy. Should the company add complexity to its app, design multiple apps for business segments, or expand into other mobile channels? View Details
Keywords: Technology Adoption; Mobile and Wireless Technology; Banks and Banking; Banking Industry; United States
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Gupta, Sunil, and Michael Norris. "Bank of America: Mobile Banking (Abridged)." Harvard Business School Case 512-082, April 2012.
  • September 1990 (Revised March 1993)
  • Case

General Electric Plastics: Organizing the Marketing Function

By: V. Kasturi Rangan
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy
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Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
  • September 1995 (Revised October 1996)
  • Case

Sunbeam Television (A)

By: V. Kasturi Rangan and E. Scott Lathrop
Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details
Keywords: Acquisition; Change; Decisions; Design; Television Entertainment; Product; Motivation and Incentives; Value; Entertainment and Recreation Industry; Boston
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Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (A)." Harvard Business School Case 596-056, September 1995. (Revised October 1996.)
  • April 2006
  • Background Note

Informing Service Management with Customer Data

By: Frances X. Frei and Dennis Campbell
Taught as the third module in a Harvard Business School course on Managing Service Operations. Explores the role of data analysis in ongoing service management. Describes how to realize the maximum amount of value from analyses and use this information in... View Details
Keywords: Decision Making; Design; Analytics and Data Science; Service Operations; Mathematical Methods; Value
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Frei, Frances X., and Dennis Campbell. "Informing Service Management with Customer Data." Harvard Business School Background Note 606-097, April 2006.
  • 2024
  • Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
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Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
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