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  • November 1997 (Revised July 1999)
  • Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley
Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details
Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry
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Wheelwright, Steven C., and Mikelle Eastley. "Guidant: Cardiac Rhythm Management Business (A)." Harvard Business School Case 698-021, November 1997. (Revised July 1999.)
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic audiences and engaging the... View Details
Keywords: Carmen Nobel
  • 02 Aug 2016
  • First Look

August 2, 2016

reducing private and social costs. We study how resolution responds to changes in price and communication using a new, extensive dataset of copyright infringement incidences by firms. The data cover two field experiments run by a large... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

which started in the late 1940s as a short-haul, intrastate airline based in San Diego, provided a model for Southwest. The former director of corporate communications for PSA maintains that Southwest personnel were trained by PSA in... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 12 Jul 2006
  • Research & Ideas

Competition the Cure for Healthcare

and changes in the practitioner community that we were drawn to try to operationalize our thinking into recommendations that would allow the actors to do things differently, and dramatically increase the value we could achieve from all... View Details
Keywords: by Roger Thompson; Health
  • July 2024
  • Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc
In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details
Keywords: Business Growth and Maturation; Business Startups; Interpersonal Communication; Cost vs Benefits; Forecasting and Prediction; Business Cycles; Entrepreneurship; Fairness; Capital Markets; Private Equity; Investment Banking; Stock Options; Financial Markets; Initial Public Offering; Institutional Investing; Price Bubble; Digital Platforms; Digital Transformation; Internet and the Web; Leadership; Growth and Development Strategy; Managerial Roles; Agreements and Arrangements; Going Public; Ownership Stake; Performance Expectations; Work-Life Balance; Strategic Planning; Business and Stakeholder Relations; Rank and Position; Risk and Uncertainty; Opportunities; Happiness; Reputation; Status and Position; Well-being; Information Technology Industry; Retail Industry; Canada
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Satchu, Reza, Tom Quinn, and Andrew Kosc. "Jacqueline Cook at Vendasta: Debating an IPO." Harvard Business School Case 825-037, July 2024.
  • 10 Apr 2019
  • HBS Case

How Entrepreneurs Can Turn Lead Into Gold

colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the paper, Turning Lead Into Gold: How... View Details
Keywords: by Michael Blanding; Financial Services
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital interactive component, and this... View Details
Keywords: by Martha Lagace
  • 03 Jun 2020
  • Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

mitigations. Businesses will have to persuasively communicate the actions they are taking. As the saying goes, what gets measured gets done. And every one of us will want to know exactly what is being done. About the Authors Joseph Allen... View Details
Keywords: by John Macomber and Joseph Allen; Real Estate
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

hospital. Community hospitals generally vehemently oppose their entry into a new area. What options does MedCath have? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315018-PDF-ENG Harvard Business School Case 614-018 Ford... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

operatives getting out in the communities and face-to-face contacts. Phone banks were de-emphasized. "It was a historic moment for the 2008 and 2012 elections in the way ground troops were utilized," Chung says. Mass Advertising Turning... View Details
Keywords: by Dina Gerdeman
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
  • 19 Dec 2012
  • Research & Ideas

How to be Extremely Productive

schedule to be productive. I wanted to discuss skills that have been critical in my own career. Communication is one—reading, writing, and speaking. Another is how you operate within your organization and deal with both those above you... View Details
Keywords: by Deborah Blagg
  • 22 Nov 2011
  • First Look

First Look: November 22

environment of higher education, the Director of Strategic Communications at the U.S. Military Academy is faced with a decision on whether or not to invest resources in a rebranding effort. Over the course of the school's history, several... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2004
  • Research & Ideas

Mapping Your Board’s Effectiveness

communication to investors highlights key value and risk drivers, and one that holds senior executives accountable for successful strategy formulation and implementation will give investors more confidence that the company is well... View Details
Keywords: by Robert S. Kaplan
  • 23 Feb 2004
  • Research & Ideas

It’s Back to Business-Basics for Nonprofits

mission is to "improve the lives of poor children in America's most devastated communities." While this mission inspired volunteers, donors, and even management, it didn't communicate a plan of action. How can an organization measure the... View Details
Keywords: by Manda Salls
  • 13 Aug 2024
  • Op-Ed

Can AI Save Physicians from Burnout?

documentation, litigation defense, and regulatory compliance. These excessive documentation requirements also strain the patient-physician relationship, reducing the time patients spend with their doctors and hampering effective View Details
Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health
  • 01 Aug 2019
  • What Do You Think?

Has the Twitter Age Left the Case Method Behind?

among all the cases I’ve written and one of the all-time best sellers at HBS. It’s about strategic planning at a hospital that does one thing, fixing inguinal hernias. It illustrates a set of ideas that could be presented in less time by lecture. In an age of View Details
Keywords: by James Heskett; Education
  • 06 Sep 2017
  • What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

company’s mission and values. When these values are violated, even by someone as powerful as the president of the United States, they are obliged to take a clear stand. In this era of instant global communications and social media, it is... View Details
Keywords: by James Heskett
  • 03 Apr 2017
  • What Do You Think?

How About Investing in Human Infrastructure?

taking people from unemployment to good jobs (in the case of FocusHope, in partnership with the auto industry). The US community college network, by instituting the kind of co-op program with industry similar to the kind Northeastern... View Details
Keywords: by James Heskett; Construction
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