Publications

06 Jun 2005
What Do You Think?

Is a “Level Playing Field” a Good Thing?

a level playing field with big business that can spend millions, perhaps billions, to launch a new product or service." Others set forth reasons for inequities in international competition and how they might be rectified. Andy Forbis... View Details

Keywords: by James Heskett

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

studies on companies including Microsoft, Sony, and Intel, and consults with consumer marketing companies in the area of innovation. She also serves on the board of directors of Avid Technology and the board of governors of the American... View Details

Keywords: by Sarah Jane Gilbert

March 2000 (Revised June 2001)
Case

AES: Hungarian Project (A)

By: Lynn S. Paine and Ann Leamon

The AES Corp., the world's largest independent power producer, has put out a request for bids to build a new power plant in Hungary. Just after the closing date for submitting bids, one of the contractors calls to request an opportunity to "improve" its bid. Although... View Details

Keywords: Bids and Bidding; Energy Generation; Technology Adoption; Business Startups; Ethics; Value; Energy Industry; Hungary

Find at Harvard

24 Apr 2012
First Look

First Look: April 24

Pollalis, Andreas Georgoulias, Stephen Ramos, and Daniel Schodek, 247-265. New York: Routledge, 2012 Abstract Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic... View Details

Keywords: Carmen Nobel

Web

Business, Government & the International Economy Awards & Honors - Faculty & Research

was selected for the 2022 Books of the Year by History Today . Caroline M. Elkins : Legacy of Violence: A History of the British Empire (Alfred A. Knopf, 2022) was selected for the 2022 Books of the Year by New Statesman . Caroline M.... View Details

April 2017 (Revised January 2020)
Case

Korea Telecom: Building a GiGAtopia (A)

By: Shane Greenstein, Feng Zhu and Kerry Herman

Korea Telecom (KT) has committed $4 billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new... View Details

Keywords: Mobile and Wireless Technology; Technological Innovation; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Telecommunications Industry

03 Nov 2023
News

Global Networking Night; Sweden Club Holds Climate Forum

Clubs News Clubs News Global Networking Night 2023 Another successful Global Networking Night (GNN) is in the books, after alumni around the world held nearly 60 separate events on October 25. The annual GNN... View Details

Keywords: Margie Kelley

14 Jun 2023
News

Dean Datar Meets with Alumni in East Asia

good for humankind," said the Dean. "If you look at the billions of people lifted out of poverty, the standard of living we have created, the kinds of jobs we've created it all came from the enormous force for good that is business." This powerful idea paved the way... View Details

June 2011 (Revised October 2012)
Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao

When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details

Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China

October 1986 (Revised January 1991)
Case

Manac Systems International Ltd.

Manac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM... View Details

Keywords: Marketing Communications; Marketing Channels; Software; Product Marketing; Information Technology Industry

February 2001 (Revised March 2003)
Case

Extricity Inc.

Extricity provides software that triggers and automates information flows between collaborating businesses. Its products interface with the legacy information systems already in use by customers, extract information from them, and send this information over the... View Details

Keywords: Product Positioning; Internet and the Web; Information Technology; Applications and Software; Information Technology Industry

Find at Harvard

29 Jan 2013
First Look

First Look: Jan. 29

as well as recent articles that help give the reader a sense of where the field is headed and where likely opportunities for future research lie. This article seeks to strike an equilibrium among the variety of perspectives that exist in View Details

Keywords: Sean Silverthorne

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

Last winter, a senior admissions officer at Claremont McKenna College resigned, after admitting to inflating reported SAT scores of the incoming class for six years and sending the falsified reports to U.S. News and World Report. “It's... View Details

Keywords: by Carmen Nobel; Auto

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

September 2010
Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details

Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States

Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

rare diseases. In a time when inclusive care and new technologies are at the forefront of the healthcare industry, the rare disease population cannot yet again be overlooked. About the author: Gabby Choi... View Details

October 2006 (Revised February 2010)
Case

Linux vs. Windows

By: Ramon Casadesus-Masanell and Jordan Mitchell

As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005... View Details

Keywords: Business Model; For-Profit Firms; Open Source Distribution; Competitive Strategy; Applications and Software; Value; Technology Industry