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Show Results For
- All HBS Web
(3,885)
- People (16)
- News (905)
- Research (2,449)
- Events (27)
- Multimedia (47)
- Faculty Publications (1,826)
- 01 Mar 2011
- News
Making Their Way
medical industry; shelving units for retail consumer products; and high-tolerance firing pins for military applications. When it comes to per-piece cost for metal stampings, the United States is very competitive with China because labor... View Details
- 21 Jan 2014
- First Look
First Look: January 21
http://hbr.org/product/gap-inc-2000/an/713508-PDF-ENG Harvard Business School Case 713-511 Gap, Inc., 2012 Between 2000 and 2012, Gap, Inc. ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M... View Details
Keywords: Sean Silverthorne
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
faculty, Hart, MBA '81, DBA '95, had direct knowledge of her course material: in 1985, she was one of the four founding officers of Staples Inc., the office-products retailer whose sales now exceed $10 billion per year. Hart wanted her... View Details
Keywords: by John S. Rosenberg
- 01 Mar 2012
- News
Sun Dress
Barrow: Offering a line of clothing that provides protection from the downside of solar energy. A native of sun-splashed Australia who now resides in Minneapolis, John Barrow (MBA 1989) has a fashion tip for Americans: cover up, mates. Seriously. Skin-cancer awareness... View Details
- 14 Jun 2019
- News
Are You Clueless About Clothes? Stitch Fix Has an Algorithm for That
- 16 Aug 2016
- News
Volvo Veteran-Led China Electric-Car Maker WM Raises $1 Billion
- 09 Oct 2015
- News
Father, Daughter Team Up to Keep Car-Hauling Company Prosperous
- 11 Feb 2015
- News
Start-Up Takes on Victoria's Secret and Other Bigger Lingerie Rivals
- 22 Apr 2014
- News
Mark Fields Follows a Legend Leaving Ford in Prime Condition
- 02 Oct 2013
- News
General Motors Takes a Look Under Tesla's Hood
- 01 Sep 2013
- News
Geisha Secrets
TSAI: A luxury skin-care line based on ancient Japanese rituals. Years of work-related testing of beauty products had left Victoria Tsai (MBA 2006) with acute dermatitis. After trying various medications to no avail, she turned to Japan for a natural cure involving... View Details
- 01 Dec 2011
- News
A Deal on Wheels
CarLotz Guys: Ready to sell your car for you in a new, hassle-free way. Photo courtesy CarLotz Last April, inspired by the recent spike in demand for used cars—as well as a growing number of used-car owners looking to profit from that spike—Michael Bor (MBA ’03), Aaron... View Details
- 22 Sep 2009
- First Look
First Look: September 22
president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;... View Details
Keywords: Martha Lagace
- 13 Mar 2007
- First Look
First Look: March 13, 2007
Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. Purchase this... View Details
Keywords: Martha Lagace
- September 2023
- Supplement
Design and Evaluation of Targeted Interventions
By: Eva Ascarza
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
- October 2023 (Revised February 2024)
- Technical Note
Design and Evaluation of Targeted Interventions
By: Eva Ascarza and Ta-Wei (David) Huang
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry
Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)