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  • All HBS Web  (11,087)
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    Christina R. Wing

    Christina Wing is a Senior Lecturer in the Technology and Operations Management Unit at the Harvard Business School. Her research focuses primarily on topics surrounding families in business, and the course she created, titled Demystifying the Family... View Details

    • August 1979
    • Case

    Claire McCloud

    Describes the situation faced by a young MBA with an economics background who is offered the opportunity to manage a high technology fiber optics business. Designed to facilitate exploring the skills and knowledge that the general manager of a technology-based firm... View Details
    Keywords: Business or Company Management; Management Skills; Technology Industry
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    Maidique, Modesto A. "Claire McCloud." Harvard Business School Case 680-030, August 1979.
    • January 2003 (Revised March 2004)
    • Case

    Silverado (A)

    By: Jan W. Rivkin and Charles J. Woodard
    Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details
    Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry
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    Rivkin, Jan W., and Charles J. Woodard. "Silverado (A)." Harvard Business School Case 703-441, January 2003. (Revised March 2004.)
    • April 2011
    • Module Note

    Customer-Centric Information and Control Systems in B2B Settings: The Case for Customer-Supplier Partnerships

    By: Francisco de Asis Martinez-Jerez
    Keywords: Customers; Information; Information Management; Partners and Partnerships
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    Martinez-Jerez, Francisco de Asis. "Customer-Centric Information and Control Systems in B2B Settings: The Case for Customer-Supplier Partnerships." Harvard Business School Module Note 111-106, April 2011.
    • December 1978 (Revised January 1986)
    • Case

    Pepsi-Cola (A)

    By: Walter J. Salmon and Steven R. Palesy
    Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
    Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
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    Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
    • August 1994 (Revised May 2001)
    • Case

    ITT Automotive: Global Manufacturing Strategy (1994)

    By: Gary P. Pisano and Sharon L. Rossi
    ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
    Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Auto Industry; Belgium; Germany; United States
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    Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
    • 17 Oct 2023
    • News

    New Tech Is Both a Threat and a Benefit for Women’s Access to Work

    • 15 Oct 2013
    • First Look

    First Look: October 15

    Retail Inventory: Managing the Canary in the Coal Mine! By: Gaur, Vishal, Saravanan Kesavan, and Ananth Raman Abstract—Retail inventory is a statistic that is closely watched by retailers as well as their... View Details
    Keywords: Sean Silverthorne
    • September 2020 (Revised May 2024)
    • Case

    Hot Wheels: Launching The Mixed Play Experience

    By: Elie Ofek, Andres Terech and Nicole Tempest Keller
    Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
    Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
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    Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.)
    • March 2000
    • Supplement

    Charles Schwab Corporation, The: A Presentation by David Pottruck Co-CEO

    By: F. Warren McFarlan and Melissa Dailey
    David Pottruck, Co-CEO of Charles Schwab Corp., discusses the company's information technology and competitive strategy with an Executive Education (Program for Management Development) class at Harvard Business School, October 22, 1999. View Details
    Keywords: Competitive Strategy; Information Technology; Financial Services Industry
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    McFarlan, F. Warren, and Melissa Dailey. "Charles Schwab Corporation, The: A Presentation by David Pottruck Co-CEO." Harvard Business School Video Supplement 300-507, March 2000.
    • 14 Aug 2014
    • News

    E-Commerce Is Not Eating Retail

    Keywords: e-commerce; bricks and mortar stores; retail industry; sales strategy; Miscellaneous Store Retailers; Retail Trade
    • 05 Oct 2022
    • News

    Elon Musk Changes His Position and Says He Wants to Buy Twitter after All

    • 30 Nov 2016
    • News

    'Fintech' fast-cash loans are like 'wild west' for small businesses

    • 28 Oct 2008
    • First Look

    First Look: October 28, 2008

    Course MaterialsAdobe Systems: Working Towards a 'Suite' Release (A) Harvard Business School Case 409-014 The case examines the tools a manager can use to keep her project on track and View Details
    Keywords: Martha Lagace
    • December 1992 (Revised May 1993)
    • Case

    Porsche AG

    By: Robert S. Kaplan
    Describes the financial management of the research and development departments of an automobile manufacturer and technology supplier. Existing cost systems measure accurately the costs incurred by department and by project. But little formal information is provided... View Details
    Keywords: Financial Management; Cost Accounting; Research and Development; Machinery and Machining; Technology Industry; Technology Industry
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    Kaplan, Robert S. "Porsche AG." Harvard Business School Case 193-071, December 1992. (Revised May 1993.)
    • November 1999 (Revised November 1999)
    • Case

    Goodyear: The Aquatred Launch (Condensed)

    Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories. View Details
    Keywords: Conflict Management; Product Launch; Auto Industry; Rubber Industry
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    Chun, Samuel S. "Goodyear: The Aquatred Launch (Condensed)." Harvard Business School Case 500-039, November 1999. (Revised November 1999.)
    • 2010
    • Working Paper

    Conceptual Foundations of the Balanced Scorecard

    By: Robert S. Kaplan
    David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article (Kaplan & Norton, 1992). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role... View Details
    Keywords: Asset Management; Balanced Scorecard; Management Systems; Performance Improvement; Strategy
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    Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Harvard Business School Working Paper, No. 10-074, March 2010.
    • February 2019 (Revised August 2019)
    • Case

    Maccabitech: The Promise of Israel's Healthcare Data

    By: Scott Duke Kominers and Carin-Isabel Knoop
    Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details
    Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel
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    Kominers, Scott Duke, and Carin-Isabel Knoop. "Maccabitech: The Promise of Israel's Healthcare Data." Harvard Business School Case 819-032, February 2019. (Revised August 2019.)
    • April 1999
    • Case

    Trexel

    Describes an interesting plastics technology and an entrepreneur's attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven... View Details
    Keywords: Business or Company Management; Business Startups; Risk Management; Risk and Uncertainty; Information Technology; Corporate Entrepreneurship
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    Roberts, Michael J., and Matthew C. Lieb. "Trexel." Harvard Business School Case 899-101, April 1999.

      Sunil Gupta

      Co-Chair, Driving Digital Strategy

      Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

      Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
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