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  • All HBS Web  (7,491)
    • People  (11)
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    • Research  (3,756)
    • Events  (59)
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  • Article

The Organizational Apology: A Step-by-Step Guide

By: Maurice E. Schweitzer, Alison Wood Brooks and Adam D. Galinsky
At some point, every company makes a mistake that requires an apology—to an individual; a group of customers, employees, or business partners; or the public at large. And more often than not, companies and their leaders fail to apologize effectively, if at all, which... View Details
Keywords: Corporate Accountability; Marketing; Organizations
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Schweitzer, Maurice E., Alison Wood Brooks, and Adam D. Galinsky. "The Organizational Apology: A Step-by-Step Guide." Harvard Business Review 93, no. 9 (September 2015): 44–52.
  • 2011
  • Article

The Consumer Psychology of Mail-in Rebates

By: John T. Gourville and Dilip Soman
Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers use an anchoring and adjustment approach to predicting the likelihood of redeeming a rebate. In keeping with... View Details
Keywords: Product Marketing; Consumer Behavior; Sales; Motivation and Incentives
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Gourville, John T., and Dilip Soman. "The Consumer Psychology of Mail-in Rebates." Journal of Product & Brand Management 20, no. 2 (2011).
  • 06 Mar 2025
  • HBS Seminar

Vivek Farias, MIT Sloan

    Glass Half Broken

    Why the gender gap persists and how we can close it. For years women have made up the majority of college-educated workers in the United States. In 2019, the gap between the percentage of women and the percentage of men in the workforce was the smallest on... View Details
    • 14 Sep 2023
    • Blog Post

    MBAs Accelerate Their Social Enterprise Ventures

    the strategic choice to pivot my venture in the latter stages of the summer. Engaging in conversations with NGOs and migrants across Europe enriched my understanding of various facets of a migrant's journey and the core challenges they face upon arriving in Europe.... View Details
    • 18 Jul 2022
    • Research & Ideas

    After the 'Crypto Crash,' What's Next for Digital Currencies?

    Earlier this month, the US Treasury Department presented to President Biden what it called a “framework” for overseeing digital financial assets across the government and internationally, while the European Union and European Parliament... View Details
    Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology
    • 07 Feb 2019
    • Book

    How Big Companies Can Outrun Disruption

    project fails, you probably go out of business and lose your job. Just putting people into small teams, cool spaces, and allowing them to dress any way they want does not recreate a startup environment. The other mistake companies make with innovative culture is View Details
    Keywords: by Martha Lagace
    • 24 Oct 2019
    • Blog Post

    Harvard’s JD/MBA: Viroopa Volla (JD/MBA 2021) Answers Your Questions

    relationships for them are other JD/MBAs. In fact, the third and fourth years take a seminar together in which students present topics of interest to the seminar. The seminar, led by the wonderful Professor Guhan Subraminan, Faculty... View Details
    • 30 Jan 2019
    • Blog Post

    The Life and Role of a CEO

    transparency, total trust, and no surprises.” “Think of yourself as a corporate athlete.”  “Time is a strategic asset. Manage it with rigor.” “ “You need to be 100% present for every meeting. Have a discipline to forget any preceding... View Details
    • 26 Sep 2011
    • HBS Case

    HBS Cases: Lady Gaga

    right. As revenues from recorded music steadily declined from 2004 to 2008, concert revenues steadily rose, according to data presented in the case. "Advances in digital technology have had a strong negative impact on recorded-music... View Details
    Keywords: by Carmen Nobel; Entertainment & Recreation; Music
    • 03 Jul 2013
    • What Do You Think?

    What Are the Limits of Transparency?

    presentations and record them for our internal Web site. We open that for review to a 360-degree workshop. What happened? You cannot lie You are going to put your best work into it ." This policy may not be appropriate for all... View Details
    Keywords: by James Heskett
    • 23 Oct 2013
    • Research & Ideas

    Overcoming Nervous Nelly

    three-minute presentation explaining why they would be good work colleagues. Those who said they were excited scored higher across measures of persuasiveness, competence, confidence, and persistence compared to those who said they were... View Details
    Keywords: by Michael Blanding
    • Web

    Participating Institutions - Institute For Strategy And Competitiveness

    HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Courses Participating Institutions Participating Institutions Legend New MOC Affiliate Universities in current year Established MOC... View Details
    • Web

    Demonstration Policy | About

    review that may result in referral for discipline. Events The following guidelines outline expectations for members of the community during events and other occasions—apart from class sessions—when speakers present their views. During... View Details
    • Web

    Frequently Asked Questions - Research Computing Services

    window. Now try connecting via NoMachine again. As a last attempt, quit NoMachine. Remove the .nx directory present in your home folder on your Mac or PC, and try connecting via NoMachine again. If you still cannot get in, please contact... View Details
    • Web

    Frequently Asked Questions | HBS Online

    separate credit card transactions. If splitting your payment into 2 transactions, a minimum payment of $350 is required for the first transaction. Instructions for doing so are presented at checkout. Can someone else pay for the course on... View Details
    • 25 Oct 2016
    • First Look

    October 25, 2016

    enhanced creativity and reduced intergroup bias. In contrast, the present work uncovers a potential downside of foreign experiences: increased immoral behavior. We propose that broad foreign experiences (i.e., experiences in multiple... View Details
    Keywords: Sean Silverthorne
    • 22 Feb 2021
    • Book

    Reaching Today's Omnichannel Customer Takes a New Sales Strategy

    Management That Works: How to Sell in a World That Never Stops Changing, Cespedes, a senior lecturer at Harvard Business School, offers research-based insight and context, and presents sales productivity not only as a core way to increase... View Details
    Keywords: by Kristen Senz
    • 10 Jan 2022
    • Research & Ideas

    How to Get Companies to Make Investments That Benefit Everyone

    good To encourage more companies to develop solutions that benefit communities, Nagle presents four potential strategies policymakers and organizations should consider: Align the incentives, otherwise known as the “win-win solution.” A... View Details
    Keywords: by Lane Lambert
    • Web

    William R. Kerr | About

    The Managing the Future of Work project considers the unprecedented set of challenges and opportunities presented to businesses, including rapid technological revolutions, shifting global product and labor markets, aging workforces, and... View Details
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