Publications

June 2009 (Revised April 2019)
Case

Crosley

By: Tom Nicholas and David Chen

In October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow... View Details

Keywords: Information Technology; History; Production; National Security; Organizational Structure; Corporate Strategy; Research and Development; Product Development; Business and Government Relations; Creativity; Innovation and Invention; Ohio

29 Jun 2022
Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

business school, Ilana was a registered nurse on the Bone Marrow Transplant and COVID-19 units at Memorial Sloan Kettering Cancer Center in New York City. She also brings operational experience from her roles at two early-stage... View Details

01 Mar 2004
News

Toy Story

sell its products, Neurosmith decided it needed to reorient its strategy toward mass-market accounts in order to survive. “This isn’t a change you make overnight,” notes Abercrombie wryly. In addition to needing to design toys to hit much... View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

November 2011 (Revised June 2012)
Case

The Big 3 Roar Back

By: William W. George

The "Big 3"—Ford Motor Company, General Motors, and Chrysler—were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to... View Details

Keywords: Production; Labor Unions; Labor and Management Relations; Industry Clusters; Competitive Strategy; Auto Industry; Manufacturing Industry; Michigan

January 1990 (Revised February 1990)
Teaching Note

Sedalia Revisited, Teaching Note

By: Roy D. Shapiro

Teaching Note for (9-687-004). View Details

Keywords: Factories, Labs, and Plants; Design; Quality; System; Employees; Framework; Competition; Production; Strategy

November 2000 (Revised December 2001)
Case

iSteelAsia (A)

By: Rosabeth M. Kanter and Pamela A. Yatsko

The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details

Keywords: Commercialization; Distribution Channels; Business Growth and Maturation; Horizontal Integration; Transformation; Corporate Strategy; Business Strategy; Mergers and Acquisitions; Steel Industry; Hong Kong

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May 2010
Supplement

Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania

01 Sep 2008
News

Is Market Capitalism Headed for Trouble?

appropriate to try to understand what major problems might lie ahead for market capitalism. By market capitalism we mean a system where decisions about what to produce and at what price are made by private firms operating in free markets.... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

March 1997 (Revised December 1999)
Case

Alden Products, Inc.--European Manufacturing

By: Robert H. Hayes

The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded... View Details

Keywords: Production; Growth Management; Factories, Labs, and Plants; Strategic Planning; Performance Capacity; Business Strategy; Netherlands; Europe

01 Sep 2017
News

Alumni on the Best Business Advice They’ve Ever Received

MORE Hear more advice in the special reunion edition of the Skydeck podcast MORE Hear more advice in the special reunion edition of the Skydeck podcast Spring reunions welcomed 3,600 alumni and guests to campus, and the Bulletin staff set up shop on Spangler lawn and... View Details

Keywords: Dan Morrell; Skydeck; podcast; Management of Companies and Enterprises; Management

22 Mar 2011
First Look

First Look: March 22

industries, organizations operate in increasingly complex and uncertain environments. To succeed in such environments, organizations require their members to think creatively and integrate conflicting demands. We propose that the adoption... View Details

Keywords: Sean Silverthorne

April 2010
Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman

Teaching Note for [606094]. View Details

Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry

April 1997
Case

Display Technologies, Inc.

By: Jonathan West, H. Kent Bowen and Ryota Matsui

Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as... View Details

Keywords: Joint Ventures; Decision Choices and Conditions; Technological Innovation; Growth and Development Strategy; Product Development; Production; Performance Expectations; Electronics Industry

20 May 2020
Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

and wellness company dedicated to helping people do what they love – better and for longer. Now they both are key leaders in the growing company that is making a positive impact on athletes around the world. Building a Winning Strategy... View Details

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

April 1986 (Revised May 1988)
Case

Sun Microsystems, Inc. (B)

By: Kim B. Clark

Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they... View Details

Keywords: Factories, Labs, and Plants; Time Management; Product Launch; Production; Business Processes; Competitive Strategy; Computer Industry

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March 2012 (Revised February 2013)
Background Note

The Hybrid Vehicle Market

By: Michael W. Toffel and Nazli Z. Uludere Aragon

This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects... View Details

Keywords: Competitive Strategy; Environmental Sustainability; Product Development; Information Technology; Governing Rules, Regulations, and Reforms; Auto Industry; Manufacturing Industry; Japan; United States