Publications

30 Nov 2007
What Do You Think?

What Is Management’s Role in Innovation?

practitioners of innovation and creativity. Given their importance for global economic health and progress, the questions are worth pondering. One highly successful Silicon Valley entrepreneur will ask whether management is a net positive... View Details

Keywords: by Jim Heskett

May 1996 (Revised March 1998)
Case

SaleSoft, Inc. (A)

By: Das Narayandas

SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details

Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry

October 2009 (Revised June 2011)
Case

Zappos.com 2009: Clothing, Customer Service, and Company Culture

By: Frances X. Frei, Robin J. Ely and Laura Winig

On July 17, 2009, Zappos.com, a privately held online retailer of shoes, clothing, and other soft line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its board of directors' approval to offer to merge the two companies.... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Decision Choices and Conditions; Governing and Advisory Boards; Service Delivery; Organizational Culture; Internet and the Web; Valuation; Apparel and Accessories Industry; Retail Industry

October 2019 (Revised January 2020)
Case

Fixing Facebook: Fake News, Privacy, and Platform Governance

By: David Yoffie and Daniel Fisher

Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated... View Details

Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry

Web

HBS - The year in Review

core activities of teaching, research, and disseminating ideas. Faculty and students alike embraced the custom technology that enabled teaching and learning both in the classroom and remotely. They were supported by hundreds of frontline... View Details

15 Feb 2011
First Look

First Look: Feb. 15

two-sided market, we study how uncertainty and asymmetric information concerning the success of a new technology affects the strategies of the platforms and the market outcome. We find that the incumbent... View Details

Keywords: Sean Silverthorne

August 2020 (Revised March 2021)
Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details

Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey

28 Aug 2012
First Look

First Look: August 28

Centralization is predicted when the value of firm-wide coordination dominates these adaptation and information-processing concerns. Based on a novel data set containing information on establishment-level decision rights over View Details

Keywords: Sean Silverthorne

01 Dec 2022
News

Singing to the Corn

to HBS came with the caveat that he add another year of work experience to the two already listed on his résumé and complete some of the quantitative courses his transcript lacked. He spent the year in Omaha, working as a project manager for the Omaha Nation in View Details

Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture

09 Oct 2020
Working Paper Summaries

Where the Cloud Rests: The Economic Geography of Data Centers

Keywords: by Shane Greenstein and Tommy Pan Fang

Web

Providers - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care... View Details

June 2000
Case

Four Seasons Hotels and Resorts

Four Seasons has a love/hate relationship with technology, including the best Web site in the industry. This case examines how a leading service delivers high-tech/high-touch, and looks at its progressive human resource strategy. View Details

Keywords: Information Technology; Service Operations; Accommodations Industry

August 2020 (Revised November 2020)
Case

Gogoro: From Electric Scooter to Energy Platform

By: Tarun Khanna and Billy Chan

The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric... View Details

Keywords: Entrepreneurship; Information Technology; Energy; Organizational Change and Adaptation; Strategy; Taiwan