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  • February 2006 (Revised November 2006)
  • Case

GE's Growth Strategy: The Immelt Initiative

By: Christopher A. Bartlett
Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries,... View Details
Keywords: Transformation; Judgments; Global Strategy; Leadership Style; Growth and Development Strategy; Organizational Structure
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  • July 1993 (Revised June 2000)
  • Case

Harlequin Romances-Poland (A)

By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland
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  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

overcome decades of TV footage of soldiers and tanks that linger in the mind. To Harvard Business School marketing professor Elie Ofek, it’s more proof that influencing long-held perceptions about a region requires more strategic... View Details
Keywords: by Danielle Kost; Tourism
  • 24 Sep 2014
  • Op-Ed

Take a Trim Tab Approach to Climate Change

attention, and thereby educate people to influence the tide of events. Prominent business leaders have a bully pulpit, if they want to take it, on the issue of climate change and environmental sustainability. Today's View Details
Keywords: by Amy C. Edmondson; Energy; Utilities
  • Web

Events & Presentations - Institute For Strategy And Competitiveness

competitiveness, strategies for business, creating shared value, and other topics. Recent & Upcoming Events November 16-18, 2022 November 2022 Strategy for Health Care Delivery HBS Campus, Boston, MA Bringing together top management and senior physician leaders from... View Details
  • 07 Nov 2014
  • News

From divestment to engagement

  • April 2024
  • Supplement

RHI Magnesita (B): Brick by Brick—Diversification?

By: Ramon Casadesus-Masanell, David M Wagner, Oliver Gassmann and Jordan Mitchell
In Part A, as of April 2017, Austria’s RHI, a backward integrated refractory company is still within the midst of merging with the next biggest competitor, Brazil’s Magnesita, while weighing options for future growth. Should the company pursue organic growth options... View Details
Keywords: Mergers and Acquisitions; Growth and Development Strategy; Diversification
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  • February 2005 (Revised June 2007)
  • Case

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Beauty and Cosmetics Industry; India
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  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details
Keywords: Sean Silverthorne
  • 26 Nov 2001
  • Research & Ideas

Women Entrepreneurs Use Springboard for Funding

businesses to some 200 investors in the audience. The goal of the event was simple: to get financing. "This is about money changing hands," Harvard Business School professor Myra M. Hart, forum... View Details
Keywords: by Martha Lagace
  • Web

About - Behavioral Finance & Financial Stability

Harvard Business School and launched in July 2016, supports research collaborations between faculty and students across Harvard to understand, predict, and prevent financial instability. The BFFS project occasionally invites View Details
  • TeachingInterests

Investing: Risk, Return and Impact (MBA)

By: Shawn A. Cole

This is an investing/finance course, designed to build on skills introduced in the RC finance course, but with an emphasis on how and whether investors should incorporate what have traditionally been considered “non-financial” criteria in their decisions: for... View Details

  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how... View Details
Keywords: by Geoffrey Jones; Manufacturing; Auto
  • November 1981
  • Supplement

Corning Glass Works International, Part I, Interviews with Division Managers, Video

By: Christopher A. Bartlett and Michael Y. Yoshino
Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details
Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry
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  • Profile

Peter Gumulia

Growing up in Indonesia, Peter Gumulia experienced life as a cycle of “school, athletics, homework, and repeat. Discipline played an important role early on in my life.” This pushed Peter onto the national golf team when he was only... View Details
  • Web

Symposium - Race, Gender & Equity

Transforming Practice This event brought together scholars and practitioners to explore how research can effectively reach and influence practice to advance gender equity in business and society. 2014 Symposium 03–04 APR 2014... View Details
  • 2017
  • Working Paper

Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution

By: Alan MacCormack, Robert Lagerström, Martin Mocker and Carliss Y. Baldwin
The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain and dynamic nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This... View Details
Keywords: Information Systems; Software; Architecture; Modularity; Agility; Coupling; Applications and Software; Design; Decisions; Performance
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  • 27 Apr 2021
  • Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

global accelerator in which judges across international regions are randomly assigned to evaluate startups headquartered across the globe.” Case Studies and Materials Rolex SA Doug J. Chung “Rolex SA was one of the most successful... View Details
  • 2007
  • Working Paper

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton
We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries -- close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment... View Details
Keywords: Multinational Firms and Management; Business Subsidiaries; Foreign Direct Investment; Geographic Location; Supply and Industry; Vertical Integration
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  • 01 Sep 2023
  • News

Alumni and Faculty Books

over that time. Art as an Asset in the 21st Century By David Kusin (MBA 1979) Independently Published In this book, author David Kusin describes the bedrock institutions within the global art sector, including suppositions and biases that... View Details