Digital Services And Strategy - Publications - Faculty & Research

07 Aug 2009
What Do You Think?

Why Can’t Americans Get Health Care Right?

above are numerous in a channel that includes, in your comments, food and tobacco producers of unhealthy products (Christy Hitchens, Tom Dolembo); lifestyle equipment and View Details

Keywords: by Jim Heskett; Health

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

entrepreneurs can exploit through the development of products and services specifically for inclusion in platforms, whether they are technological or marketing in nature? And... View Details

Keywords: by James Heskett

07 Mar 2005
Research & Ideas

The Rise of Innovation in Asia

percent); Latin America (5 percent); Eastern Europe (4 percent); and the Caribbean/Mexico (2 percent). More and more, Lewin said, the work being outsourced goes beyond call centers View Details

Keywords: by Sean Silverthorne

16 Feb 2004
Research & Ideas

European Private Equity—Still a Teenager?

Oliver Ewald said his firm, Audax Group, has recently made deals on corporate carve-outs that include a digital x-ray manufacturer based in Switzerland and a cryogenic equipment manufacturer in the Czech... View Details

Keywords: by Martha Lagace; Financial Services

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

Center researcher Namrata Arora uncover a complicated mix of piracy and plagiarism that harm not only Hollywood's efforts at success in the Indian market, but local Bollywood companies as well. Iyer says the case can help students View Details

Keywords: by Kim Girard; Motion Pictures & Video

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too.... View Details

Keywords: by Carmen Nobel; Consumer Products

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

at the market level, then translate these into strategies at the market segment level. A paper mill's marketing strategy, for instance, might call for selling newsprint to the publishing industry segment and... View Details

Keywords: by Peter K. Jacobs

13 Dec 2004
Research & Ideas

How Leaders Create Winning Streaks

End (September 2004) and Evolve!: Succeeding in the Digital Culture of Tomorrow. Other award-winning bestsellers include Men & Women of the Corporation, The Change Masters, When Giants Learn to Dance,... View Details

Keywords: by Rosabeth Moss Kanter & Walter Kiechel

10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

disallow photography or recordings. The strategy has superficial appeal: It protects employees and other customers who often don’t want to be captured for posterity. And if... View Details

Keywords: by Benjamin G. Edelman; Service; Service; Service; Service

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

12 Mar 2018
Op-Ed

Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist

innovations and superior service that companies create customer satisfaction and loyalty. That, in turn, leads to increased revenues and... View Details

Keywords: by Bill George; Banking

03 Apr 2006
Research & Ideas

The Competitive Advantage of Global Finance

across is that "one size fits all." This strategy effectively sacrifices many opportunities due to an unwillingness to explore how differences in regulatory environments, institutional environments, View Details

Keywords: by Sean Silverthorne; Financial Services

25 Apr 2012
What Do You Think?

How Will the “Age of Big Data” Affect Management?

organized. Other facts are generated by so-called digital sensors operating worldwide in industrial equipment, autos, and the like. By linking the sensors, an "industrial Internet" can be created. These... View Details

Keywords: Re: James L. Heskett

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

days, because consumers' demand for information about goods and services tends to be inelastic. As the model illustrates, additional forces drive industry change as well. Alternatives to advertising, known... View Details

Keywords: by Peter K. Jacobs; Advertising

15 Feb 2017
Op-Ed

What Africa Can Teach the United States About Funding Infrastructure Projects

transit are all coordinated to reinforce each other. The city is growing quickly and efficiently. This comprehensive plan is consistent with Rwanda’s strategy to attract international capital by offering... View Details

Keywords: by John Macomber; Construction

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

make those strategies problematic, says Assistant Professor Karim R. Lakhani. It's often difficult in creative fields to set specific deliverables to which you can attach incentives. And the very fact that... View Details

Keywords: by Michael Blanding

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

consider how the sales strategy would need to be adjusted in order to succeed with both a coated and an uncoated product." How Much You Asking for that Pile-Driver Pad? Case: Cumberland Metal... View Details

Keywords: by Garry Emmons

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