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  • February 2005 (Revised April 2011)
  • Case

Haier's U.S. Refrigerator Strategy

By: Pankaj Ghemawat, Thomas M. Hout and Jordan I. Siegel
Haier, the first Chinese consumer durable brand in the United States, succeeded in the compact refrigerator, freezer, and air conditioner markets and then built a U.S. factory to enter the full-size market. Issues include the value of a local entrepreneur to the Asian... View Details
Keywords: Factories, Labs, and Plants; Global Strategy; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Competitive Strategy; Consumer Products Industry; China; United States
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Ghemawat, Pankaj, Thomas M. Hout, and Jordan I. Siegel. "Haier's U.S. Refrigerator Strategy." Harvard Business School Case 705-475, February 2005. (Revised April 2011.)
  • Web

Alumni

assistant that serves as their personal business adviser—analyzing sales, designing promotions, and suggesting growth strategies. Grab CEO Anthony Tan (MBA 2011) calls it “a COO, CFO, CMO, View Details
  • 14 Nov 2024
  • Video

Leading with AI Session: Opening Remarks

  • August 2012 (Revised August 2015)
  • Technical Note

Building Cities: A Technical Note

By: Arthur I Segel and Oliver O. Hartleben
World population growth and increasing urbanization will require new cities in the future around the world. This technical note attempts to systematize the key design decisions that developers and policy makers alike must make to be able to proceed. View Details
Keywords: Real Estate; Urban Scope; City; Real Estate Industry
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Segel, Arthur I., and Oliver O. Hartleben. "Building Cities: A Technical Note." Harvard Business School Technical Note 213-006, August 2012. (Revised August 2015.)
  • 12 PM – 1:30 PM EDT, 15 Jun 2021
  • Virtual Programming

HBS On Board Session

Join the HBS Social Enterprise Initiative for the launch of On Board, a new program designed to inspire and support alumni serving on nonprofit boards. In this first session, Professor Kash Rangan will host a conversation with Anne Wallestad of BoardSource on the shift... View Details
  • 12 Jul 2010
  • News

Rocket Science Retailing: A Practical Guide

  • October 2014
  • Case

Teckentrup: A Door to Managing Difference

By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer
For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond... View Details
Keywords: Diversity Management; Corporate Values; Competitiveness; Demographics; Change Management; Transformation; Diversity; Ethnicity; Gender; Literacy; Nationality; Race; Residency; Corporate Accountability; Corporate Social Responsibility and Impact; Organizational Culture; Economic Growth; Fairness; Moral Sensibility; Values and Beliefs; Immigration; Employee Relationship Management; Civil Society or Community; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Europe; Germany; Russia; Turkey
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Rose, Clayton, Jerome Lenhardt, and Daniela Beyersdorfer. "Teckentrup: A Door to Managing Difference." Harvard Business School Case 315-016, October 2014.
  • June 1989 (Revised September 1992)
  • Case

Dominion Motors & Controls Ltd.

The leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a... View Details
Keywords: Product; Competition; Product Marketing; Manufacturing Industry; Canada
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Corey, E. R. "Dominion Motors & Controls Ltd." Harvard Business School Case 589-115, June 1989. (Revised September 1992.)
  • September–October 2020
  • Article

The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
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Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
  • April 1982 (Revised June 1993)
  • Case

Hart Schaffner & Marx: The Market for Separately Ticketed Suits

By: Richard S. Tedlow
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry
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Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits." Harvard Business School Case 582-134, April 1982. (Revised June 1993.)
  • November 2016 (Revised March 2018)
  • Case

Deutsche Bank: Structured Retail Products

By: Boris Vallée and Jérôme Lenhardt
Describes how Deutsche Bank, a leading European bank, is deciding whether or not to launch a new structured retail product in Germany: an autocallable note. Will this product find a market and how does it fit into the bank’s product portfolio? The case investigates how... View Details
Keywords: Structured Products; Structured Retail Products; Germany; Auto Callable Note; Financial Product; Financial Product Development; Financial Product Marketing; Financial Product Launch; Financial Product Positioning; Finance; Assets; Asset Pricing; Asset Management; Capital Markets; Financial Institutions; Banks and Banking; Commercial Banking; Financial Instruments; Annuities; Bonds; Stocks; Financial Management; Financial Markets; Financial Strategy; Interest Rates; Investment
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Vallée, Boris, and Jérôme Lenhardt. "Deutsche Bank: Structured Retail Products." Harvard Business School Case 217-037, November 2016. (Revised March 2018.)
  • 08 Jun 2011
  • Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from the Regional Greenhouse Gas... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 20 Oct 2015
  • Video

HBS Summer Venture in Management Program

  • 12 Apr 2016
  • News

A clever Harvard experiment with cafeteria workers suggests a simple way to get better work from your employees

  • 19 Oct 2017
  • Video

Summer Venture in Management Program

  • August 1995 (Revised June 1997)
  • Case

Hillcrest Research Associates, Inc.

Hillcrest designs and administers testing procedures for drugs to determine whether they pass FDA specifications. As the company grows, it encounters problems with information technology and with the clinical research associates, who feel pressured to report more... View Details
Keywords: Growth Management; Information Technology; Health Testing and Trials; Pharmaceutical Industry
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Barnes, Louis B. "Hillcrest Research Associates, Inc." Harvard Business School Case 496-021, August 1995. (Revised June 1997.)
  • 2021
  • Book

The Four Elements: Finding Right Livelihood in the 21st Century

By: Timothy Butler
This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details
Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making
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Butler, Timothy. The Four Elements: Finding Right Livelihood in the 21st Century. Open Boundary Press, 2021.
  • July 1995 (Revised September 1997)
  • Case

Baseball Strike, The

Describes structural conditions in the American baseball industry in 1995. Although this case covers conditions leading to the 1994-95 strike, it is designed primarily for analysis of the structural tensions that arise between suppliers, buyers, and rivals as industry... View Details
Keywords: Industry Structures; Sports; Labor and Management Relations; Sports Industry; United States
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McGahan, Anita M., John F. McGuire, and Julia Kou. "Baseball Strike, The." Harvard Business School Case 796-059, July 1995. (Revised September 1997.)
  • August 2020 (Revised February 2021)
  • Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details
Keywords: Business Model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; Revenue; Price; Food; Business History; Employment; Brands and Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food and Beverage Industry; Technology Industry; Asia; China
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Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
  • November 1984 (Revised March 1999)
  • Case

Mayers Tap, Inc. (A)

Mayers Tap, Inc. has a poorly designed cost accounting system and is in the process of redesigning it. This case provides background details for the rest of the Mayers Tap, Inc. series. View Details
Keywords: Management Systems
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Cooper, Robin. "Mayers Tap, Inc. (A)." Harvard Business School Case 185-024, November 1984. (Revised March 1999.)
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