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- All HBS Web
(18,359)
- People (22)
- News (8,899)
- Research (4,176)
- Events (100)
- Multimedia (1,457)
- Faculty Publications (1,890)
- 11 Jul 2011
- News
Lessons on Performance Pay from the Private Sector
- 16 Oct 2017
- Research & Ideas
The Most Successful Startups Have Hands-On Founders
getting the feedback they need, and they’re happy in the firm so they’re less likely to quit,” says Rembrand Koning, an assistant professor in Harvard Business School’s... View Details
Keywords: by Dina Gerdeman
- 06 Mar 2015
- News
Halting hospital mergers not the same as boosting competition
- 24 Oct 2017
- News
How the mom-and-pop can compete in a changed marketplace
- 21 Aug 2018
- News
The Business Shelf: Driving Digital Strategy
- 21 Mar 2018
- News
These Women Could Be the Tech Industry's Next Great CEOs
- 12 Dec 2020
- News
Private Equity and the Raid on Corporate Britain
- 10 Sep 2017
- News
The Top 10 Books to Read This Fall
- 01 Aug 2019
- What Do You Think?
Has the Twitter Age Left the Case Method Behind?
was unforgettable—I never forgot where I was when it happened. And I was someone who for years coached others at Harvard and elsewhere in case method teaching. Imagine the task of preparing large numbers of... View Details
- 15 Mar 2022
- News
A Course for the Commercial Space Age
- 18 Apr 2017
- News
New Revolutionary War Museum Aims To Illuminate The Past
- 09 May 2019
- News
The Most Anxious Generation Goes to Work
- 17 May 2016
- News
What Is The Most Important Innovation in American History?
- 04 Jul 2019
- News
How immigrant entrepreneurs get their start in the U.S. economy
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- 31 Mar 2020
- News
Cambridge announces COVID-19 Expert Advisory Panel
- 12 Feb 2015
- Video
Stayin’ Alive: Technology and the End of Institutions
- 23 Sep 2014
- News