Filter Results:
(4,030)
Show Results For
- All HBS Web
(4,030)
- People (6)
- News (873)
- Research (2,547)
- Events (9)
- Multimedia (41)
- Faculty Publications (2,017)
Show Results For
- All HBS Web
(4,030)
- People (6)
- News (873)
- Research (2,547)
- Events (9)
- Multimedia (41)
- Faculty Publications (2,017)
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing... View Details
Keywords: Food & Tobacco
John H. Bryan, Jr.
company into a $9 billion dollar corporation and a $20 billion dollar global enterprise by 2000 with leading brands including Sara Lee, Hillshire Farm, Hanes, Coach and Playtex. View Details
Keywords: Food & Tobacco
- 01 Mar 2019
- News
In Character: A Case Discussion Drama
to craft a case that captures the dynamics common across many situations, and that also brings in unique elements from individual examples to highlight important themes. With 450 employees and more than $300... View Details
Keywords: Julia Hanna
Alfred N. Steele
grow out of its “poor man’s cola” image, and created a vending machine business for Pepsi. All of these changes allowed Pepsi to gain a great deal of market share, predominantly at the expense of Coca-Cola, View Details
Keywords: Food & Tobacco
- 02 Jun 2021
- News
On the Road Less Traveled
commitment to academics would see him earn a degree in chemical engineering from the University of Rochester and eventually HBS. After HBS, Ed would begin a storied investment career, eventually becoming CEO... View Details
- November 1984 (Revised April 1987)
- Background Note
Note on Restructuring Meat Packers in the 1980s
Fruhan, William E., Jr. "Note on Restructuring Meat Packers in the 1980s." Harvard Business School Background Note 285-004, November 1984. (Revised April 1987.)
William P. Stiritz
Stiritz was instrumental in streamlining Purina’s business operations – divesting of non-core, mature business lines and investing in brand name growth products. Through his leadership, Purina’s stock price increased 15-fold, outpacing... View Details
Keywords: Food & Tobacco
Gustavus F. Swift, Jr.
Despite the antitrust complications that had arisen during his brother Louis’ term as president, Gustavus attempted to keep the family business together, doing all he could to maintain Swift and Company’s position of leadership in the... View Details
Keywords: Food & Tobacco
- 11 Aug 2015
- Blog Post
From Britain to Boston: Two Years at HBS
thing about being at HBS? How full my calendar is. Firstly, moving from abroad it took me longer to settle in than most of the Americans as there were so many more things I didn’t understand. The food was different, the social norms were... View Details
Bowman Gray
Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with Camel for the top spot in the... View Details
Keywords: Food & Tobacco
Debra J. S. Fields
Capitalizing on the trend of upscale home baked goods, Fields began the company with one store in California in 1977 and, by 1984, had expanded to 160 stores in the United States and four international locations, generating $45 million a... View Details
Keywords: Food & Tobacco
Anthony J. F. O'Reilly
When he took the helm of Heinz in 1979, O’Reilly pursued an aggressive expansion plan including a reinvestment in core brands, a slashing of expenses, and an international acquisition program. The plan produced stellar financial returns... View Details
Keywords: Food & Tobacco
Clarence Birdseye
While Birdseye did not invent the process of quick freezing, he was the first to create a commercially viable business with the technology. His advancements in the quick freezing process ensured that the foods' nutrients and taste would... View Details
Keywords: Food & Tobacco
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
the eighteenth-century pottery and china manufacturer; H.J. Heinz, who started the famous food company in 1869; and Marshall Field, the late nineteenth-century Chicago... View Details
Keywords: by Martha Lagace
Margaret F. Rudkin
Rudkin began her business at her family estate, Pepperidge Farm, after the success of her all natural home baked bread (originally made to relieve her sons’ allergies). She gradually expanded her business to include Belgian cookies, frozen pastries, poultry stuffing... View Details
Keywords: Food & Tobacco
Adolphus Busch
broader national reach. He went on to develop a number of additional new products including the still popular Michelob beer. More so than its founder, Busch is credited with the massive growth and popularity of the company. View Details
Keywords: Food & Tobacco
- 01 Mar 2023
- News
Enabling Students to Pursue Their Passions
and development manager for the United States—and sole US employee—of a Canadian pastry company. The job exposed him to many facets of the food and tourism industries, but it... View Details
Keywords: April White
- 08 Mar 2012
- Research & Ideas
Unplugged: What Happened to the Smart Grid?
Kodak. If you were Kodak [several years ago], you were selling to consumers, your suppliers were chemical companies, and there was no substitute for high-quality film. Kodak was among the most profitable... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
On Tuesday, the family of deceased musician and celebrated marijuana user Bob Marley announced what it claimed will be the first global cannabis brand, Marley Natural. Suddenly, marijuana is a growth industry—and increasingly, a legal... View Details
- Web
Impact Stories - Business & Environment
those more broad-based societal issues. And I concluded that climate change is, in fact, the single biggest challenge that we face as humanity." Natalie Jackson MBA 2021 | A Full Menu of Options "I attended HBS to pursue View Details