Publications

13 May 2013
Blog Post

The Art of Naming a Start-up

We recently chose new names for our music startup and product. Music+1 is now Sonation, Inc. Our app, previously also called Music+1, is now sona:Cadenza. And we’ve just made a new intro video featuring the... View Details

Keywords: Entrepreneurship

Article

Case Study: Follow Dubious Orders or Speak Up?

By: Sandra J. Sucher and Matthew Preble

The article discusses an intern for the technology security company Zantech addressing her concerns about her boss in Seoul, South Korea, regarding an inappropriate suggestion on misrepresenting her identity. An overview of the ethical aspects of addressing her... View Details

Keywords: Ethics; Labor and Management Relations; Organizational Culture

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17 Dec 2014
News

Deceiving with the truth

15 Jun 2020
Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

country, Liberia, that was able to meet a similar, deadly threat by supplementing a health care system emerging from decades of civil strife with a cadre of less trained, but highly capable, community health workers. Could the Liberian... View Details

Keywords: by Rachel Layne; Health

15 Feb 2022
Video

Johnson - Healthcare & Technology

Matthew C. Weinzierl

Matt Weinzierl is Senior Associate Dean for Faculty Research and Development at Harvard Business School, where he is the Joseph and Jacqueline Elbling Professor of Business Administration in the... View Details

Keywords: aerospace

19 Jul 2019
Blog Post

Meet PRIDE, the student association for LGBTQ+ MBAs at Harvard Business School

Pride is a home for lesbian, gay, bisexual, transgender, queer, and questioning MBA students and their partners. We build community through dedicated social View Details

Keywords: All Industries

16 Sep 2014
News

Use Data to Fix the Small Business Lending Gap

February 2010 (Revised May 2010)
Case

Jet Propulsion Laboratory

By: Robert S. Kaplan and Anette Mikes

The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details

Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

March 2018 (Revised August 2020)
Case

Alaska Airlines: Empowering Frontline Workers to Make It Right

By: Ranjay Gulati, Andrew O'Connell and Caroline de Lacvivier

This case documents the ongoing efforts by Alaska Airlines to enhance its efforts to become more customer centric by empowering its employees using a service framework. It explores how the airline starts with a completely hands-off approach to empowerment in which... View Details

Keywords: Employee Empowerment; Customer Focus and Relationships; Employees; Service Delivery; Organizational Culture; Integration; Air Transportation Industry

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

engineering. The result is a fuzzing of the boundaries between a company and some of the users of its products and services. There is a kind of "always on" View Details

Keywords: by James Heskett

Video

Gabriela Cabrera

Gabriela Cabrera, President of Manos del Uruguay, describes how five women established the non-profit in 1968, challenging social expectations and employing rural communities throughout the country. View Details

22 Aug 2022
Video

Helmy Abouleish

Helmy Abouleish, CEO of the SEKEM Initiative, details the group’s commitment to education, emphasizing how it allows community members to further their creative and productive potential. View Details

16 Apr 2012
Research & Ideas

The Inner Workings of Corporate Headquarters

based on who communicates with whom. A large, multidivisional information technology company (referred to in the paper as "BigCo") agreed to let the researchers have access to internal e-mails among more than 30,000 employees... View Details

Keywords: by Michael Blanding

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

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February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; North Africa; South Africa; Asia; South America

August 1979 (Revised November 1996)
Background Note

Framework for Analyzing Work Groups

Presents a model for understanding the behavior and evolution of primary, stable work groups over time. Model describes contextual factors, design factors and emergent culture as determinants of group behavior and performance. In addition, describes emergent behavior,... View Details

Keywords: Analysis; Groups and Teams; Organizations