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- Faculty Publications (3,710)
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
- January 1980 (Revised August 1985)
- Case
Cumberland Metal Industries: Engineered Products Division--1980
Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
- January 1980 (Revised May 1980)
- Supplement
General Electric vs. Westinghouse in Large Turbine Generators (B)
Supplements the (A) case. Designed as an in-class handout. View Details
- January 1980 (Revised October 1993)
- Case
Renn Zaphiropoulos
By: John P. Kotter
Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing business environment within Xerox Corporation. To be contrasted with the case, Fred Henderson and the videotape, A Day with Fred Henderson (9-881-502), which are appropriate for... View Details
- December 1979 (Revised October 1983)
- Case
Fred Henderson
By: John P. Kotter
Focuses on the management style of Fred Henderson in the context of a relatively stable business environment within Xerox Corporation. To be contrasted with the case, Renn Zaphiropoulos and the videotape, A Day with Renn Zaphiropoulos (9-881-501), which are appropriate... View Details
- July 1979 (Revised July 1980)
- Case
Dallas Tire Corp. (A)
- April 1979 (Revised June 1984)
- Supplement
Chain Saw Industry in 1978, Addendum
Supplements the case. Designed as an in-class handout. View Details
Keywords: Consumer Products Industry
- March 1979 (Revised December 1982)
- Case
Allied Chemical Corp. (B)
Describes Allied's cooperative approach to government relations and the approach of some of the regulatory agencies Allied deals with. Based mainly on quotes from Allied and government officials. Asks the student to evaluate Allied's government relations--in general... View Details
- March 1979 (Revised May 1983)
- Supplement
Polaroid-Kodak, (B11)
Supplements the (B1) through (B10) cases. View Details
Keywords: Consumer Products Industry
- February 1979 (Revised December 1983)
- Case
Allied Chemical Corp. (A)
Describes Allied, the chemical industry, and the effects of the Kepone problem (a toxic pesticide dumped into the James River) as of 1976. The executive in the case must decide whether the company should support the passage of the Toxic Substances Control Act and an... View Details
- November 1978 (Revised October 1979)
- Case
Reliance Electric Motor Division (B) (Abridged)
Keywords: Industrial Products Industry
- 1978
- Chapter
The Marketing Factor for Nonconventional-Protein Products
By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details
- January 1978 (Revised October 1985)
- Supplement
Polaroid-Kodak, Addendum
Supplements the case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B2)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry