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May 1986
Supplement

Gillette Co.: Dry Idea Advertising (A), Video

Presents an audiovisual account of the five year struggle to solve creative problems on the Gillette Co.'s Dry Idea brand antiperspirant. The Dry Idea creative review is divided into three parts: 1) review of early advertising, 2) reenactment of a 1983 meeting attended... View Details

Keywords: Advertising; Consumer Products Industry

May 1983
Supplement

Vicks Health Care Division: Project Scorpio, Video

June 1981
Supplement

International Harvester: The First Two Years, Video

By: Richard G. Hamermesh

Keywords: Agribusiness; United States

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September 1997 (Revised November 1997)
Teaching Note

Cleveland Turnaround, The: Case and Video TN

By: James E. Austin

Teaching Note for (9-796-151), (9-796-152), (9-796-153), (9-796-154), and (9-797-501). View Details

Keywords: Social Enterprise; Government Administration; Business and Community Relations; Business and Government Relations; Crisis Management; Corporate Accountability; Economic Sectors; Problems and Challenges; Opportunities; Development Economics; Leadership; Partners and Partnerships

May 1994
Supplement

Advertising and Promotion Management, Fourth Edition, Video

By: John A. Quelch

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July 1994
Supplement

Cordoba Corp.: George Pla; Maria Mehranian, Video

By: Jeffrey L. Bradach and Nitin Nohria

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17 Jun 2013
News

Advertising Symbiosis: The Key to Viral Videos

01 Oct 2020
Video

Hind Hobeika - Solopreneur - Video 2

18 Apr 2022
Video

Uche Orji Video Clip - Start Up

Video

Dr. Catena Video Clip - Building Brands

May 2023
Supplement

Sian Flowers: Fresher by Sea - Video Supplement

By: Willy C. Shih

The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its... View Details

Keywords: Supply Chain; Supply Chains; Sustainability; Sustainable Agriculture; Sustainability Reporting; Carbon Emissions; Supply Chain Management; Quality; Ship Transportation; Cost Management; Agriculture and Agribusiness Industry; Africa; Kenya; Netherlands; Europe

January 2021
Teaching Note

Zoom Video Communications: Eric Yuan’s Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and Olivia Hull

August 2021
Supplement

Crisis at the 11th Hour — Protagonist Video

By: Rebecca Henderson and Trevor Fetter

A successful lawyer describes an important decision she had to make as a young attorney about whether to disclose information in a contract. View Details

Keywords: Decisions; Negotiation; Contracts; New York (city, NY)

March 2007
Supplement

CVS, Jon Roberts and Josh Flum - Video

March 2007
Supplement

Sonoco Products Co.: Interview with Cindy Hartley, video

By: Boris Groysberg, David A. Thomas and David Lane

Keywords: Energy; Media; Energy Industry

September 2006
Supplement

CEMEX: Rewarding the Egyptian Retailers - Video Supplement

Keywords: Retail Industry; Egypt

December 1989
Supplement

People Express Philosophy: Interview with Don Burr, Video

By: Michael Beer

Presents an interview with Don Burr as he reviews the philosophy of management and managements approach of People Express. View Details

Keywords: Management Style; Management Teams; Strategy; Goals and Objectives; Air Transportation Industry

January 1990
Supplement

Air Products' Product Information Expert (PIX) System, Video

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August 1985
Supplement

Chicago-Midway (A): Alfred Kahn at the CAB, Video

By: Richard H.K. Vietor

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April 1984
Supplement

Managing in a High Commitment Work System, Video

By: Michael Beer

Keywords: Managerial Roles

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