Publications

April 2024 (Revised February 2025)
Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details

Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

a role: Communication costs, transportation costs, and search costs. Communication costs are lower on the internet because it is inexpensive to communicate with others, whether they are in the same building or across the world. View Details

Keywords: by Sean Silverthorne; Transportation; Transportation; Transportation; Transportation; Transportation

Research Summary

Vicarious Learning in Organizations

To advance the study of how individuals learn through their interactions with others, Professor Myers has adopted a vicarious learning theory lens. Vicarious learning allows individuals to learn from the outcomes of others’ experiences, rather than solely their own... View Details

Keywords: Learning And Development; Learning; Health Industry

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

November 2023
Case

Tata Group in 2021: Pursuing Profits through Purpose

By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram

October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details

Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India

Web

Food & Agriculture - Business & Environment

and nutrient management Supply chain innovations that reduce food waste and transportation impacts New product development innovations that shift demand toward less greenhouse gas emissions-intensive foods, including plant-based... View Details

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Transportation Industry

Web

Confronting Climate Change - Business & Environment

Cities Deploying resilient infrastructure The world is currently undergoing the largest wave of urban growth in human history. These population centers are especially at risk from sea level rise, hurricanes, and flooding. Transportation... View Details

2002
Case

Southwest Airlines

By: Vijay Govindarajan and Julie Lang

Southwest used its short-haul and point-to-point strategy to achieve the lowest operating cost structure in the domestic airline industry. Flexible contracts and a rigorous peer recruiting process aligned its 35,000 employees with this strategy. View Details

Keywords: Cost; Air Transportation; Business Strategy; Air Transportation Industry

September 2015 (Revised July 2016)
Case

Turkish Airlines: Widen Your World

By: Juan Alcácer and Esel Çekin

This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow... View Details

Keywords: Strategy; Operational Complexity; Capacity Constraints; Profitable Growth; Subsidiary Management; Externalities; Emerging Market; Globalized Firms and Management; Competition; Air Transportation; Alliances; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Air Transportation Industry; Turkey

Web

Finance - Faculty & Research

Case 525-001, June 2025. TfL Pension Fund and the 2022 Gilt Market Crisis By: Emil N. Siriwardane , Vincent Dessain, Emer Moloney and Carlota Moniz June 2025 | Case | Faculty Research On September 27, 2022, Padmesh Shukla, CIO of the View Details

Web

Healthy Outcomes - Managing the Future of Work

Support Their Caregiving Employees Danielle Kost 07 Feb 2019 | Forbes Wanted: Elder transportation solutions Mitchell Hartman 30 Jan 2019 | Marketplace Workplaces Aren't Paying Attention To The Growing Caretaking Crisis, And It's Costing... View Details

May 2017 (Revised March 2018)
Case

David Dao on United Airlines

By: Benjamin Edelman and Jenny Sanford

In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details

Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago