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Show Results For
- All HBS Web
(785)
- People (4)
- News (217)
- Research (444)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
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- 18 Sep 2007
- First Look
First Look: September 18, 2007
management of the two funds. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208036 The CW: Launching a Television Network Harvard Business School Case 507-050 In May 2006, Dawn Ostroff, president of... View Details
Keywords: Martha Lagace
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
those sites account for a significant percentage of online attention.” Getting a clearer window into how households allocate what little available attention they have could have implications for other markets, Greenstein adds, such as View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
allowed to have a color television joint venture in China," he said. Hiroshi Mikitani, CEO of Japanese e-commerce Web site Rakuten, said companies should do their research, but not be afraid to challenge the conventional wisdom.... View Details
Keywords: by Julie Jette
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
watching television can deliver higher than expected audiences at lower cost-per-thousand impressions. Brands with deep pockets may be able to negotiate favorable advertising rates and lock them in for several years. If you have to cut... View Details
Keywords: by John Quelch
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck on a corner of the Internet.... View Details
- 11 Feb 2002
- Research & Ideas
Secrets of the Successful Businesswoman
Winfrey, the American television personality. "How many of us multi-tasked to get here today?" Koehn asked the audience. "How many women spend most of their waking hours multi-tasking? I'm not talking about the phone and... View Details
Keywords: by Martha Lagace
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs production to perpetuate that brand's... View Details
- July 2020
- Supplement
Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder
By: Rosabeth Moss Kanter and Joyce J. Kim
In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted... View Details
Keywords: Social Impact; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry
Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder." Harvard Business School Supplement 321-015, July 2020.
- 29 Apr 2014
- First Look
First Look: April 29
ambitions. Purchase this case: http://hbr.org/product/novartis-leading-a-global-enterprise/an/413096-PDF-ENG Harvard Business School Case 414-028 Man Jit Singh at Sony Entertainment Television (A) Explores the role of CEO Man Jit Singh... View Details
Keywords: Sean Silverthorne
- 06 Feb 2007
- First Look
First Look: February 6, 2007
http://www.hbs.edu/research/pdf/07-046.pdf Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast View Details
Keywords: Martha Lagace
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
literature. And if she had to wait for a teller, she could pass the few minutes in line watching television news monitors or electronic stock tickers. What that customer probably wouldn't have realized was that all of these new services... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also published romance novels, science... View Details
- 19 Mar 2013
- First Look
First Look: March 19
RobinsonHarvard Business School Case 613-069 As an original design manufacturer (ODM) of television sets and a leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha... View Details
Keywords: Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
note:http://cb.hbsp.harvard.edu/cb/product/711419-PDF-ENG Television Competes for a Digital Audience Stephen P. Bradley and Nancy BartlettHarvard Business School Note 710-476 In the face of major disruption in the industry, View Details
Keywords: Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
has learned in his long career. At the same time, he is keenly aware of problems and uncertainties affecting Mandalay Entertainment, a privately owned company in which he is principal. Mandalay produces movies and television content, owns... View Details
Keywords: Sean Silverthorne
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is that of the Fox Network's recent... View Details
Keywords: by James Heskett
- 06 Mar 2007
- First Look
First Look: March 6, 2007
this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services provider to content owners in the... View Details
Keywords: Martha Lagace
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
four or five big “event films”—those believed to have wide appeal—among the studio’s annual list of about 20 movies and backed those picks with an exceptionally large share of the company’s production and marketing budget. Meanwhile, then NBC View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
European Football Associations Champions League Final on television—that's 61 percent of German households—according to Nielson. Television remains a very important medium for sports broadcasting. Viewers tend to watch sports events live,... View Details