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02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

the company has built over time, which is largely embedded in its software code libraries. This base is critical to internal innovation, as it makes product development more efficient and powerful. Additionally, it spawns external... View Details

Keywords: by Sean Silverthorne

November 1998 (Revised February 1999)
Case

Microsoft Office: Finding the Suite Spot

By: Stefan H. Thomke and Steven Sinofsky

Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details

Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Computer Industry; Information Technology Industry

January 5, 2014
Article

Seven Things You Need to Know about CEO Lou Shipley

By: Lou Shipley and Michael B. Farrell

Globe reporter Michael B. Farrell recently spoke with Lou Shipley, the newly appointed chief executive of Black Duck Software Inc., a growing Burlington open source software company. Here's what he found out. View Details

February 2000 (Revised August 2000)
Case

Microsoft Latin America

By: Robert S. Kaplan, Alberto Ballve and Antonio Davila

Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details

Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America

January 1993 (Revised May 2004)
Case

Adventurous Computer Games, Inc.

By: William J. Bruns Jr.

A new company producing computer games must begin to capitalize computer software development cost. To do so requires a cost accounting system, decisions about which costs to capitalize, and how to match costs to future revenues. Teaches accounting standards for... View Details

Keywords: Product Development; Applications and Software; Cost Accounting; Business Startups; Information Technology Industry

22 Apr 2019
Working Paper Summaries

Government Technology Policy, Social Value, and National Competitiveness

Keywords: by Frank Nagle

05 May 2020
Video

Narayana Murthy

Narayana Murthy, who co-founded the India-based software company Infosys in 1981, discusses how he founded the firm with six other like-minded software professionals who pooled their capital

October 1986 (Revised January 1991)
Case

Manac Systems International Ltd.

Manac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM... View Details

Keywords: Marketing Communications; Marketing Channels; Software; Product Marketing; Information Technology Industry

19 Feb 2015
Video

David Hornik, venture capitalist, August Capital

February 2018 (Revised March 2018)
Case

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)

By: Lauren Cohen, Christopher Malloy and William Powley

This case examines the intersection of two firms (Cogent Labs—a machine learning software firm in Tokyo; and Google, the technology infrastructure giant) attempting to exploit the benefits of artificial intelligence and machine learning in the financial services... View Details

Keywords: Technological Innovation; Finance; Growth and Development Strategy; Business Model; Applications and Software; Infrastructure; Technology Industry; Financial Services Industry

February 2018 (Revised December 2019)
Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details

Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco

October 1996 (Revised April 1997)
Case

Vandelay Industries, Inc.

An ICS consultant considers issues at the start of a full-scale implementation of SAP software for a large client. The enterprise resource planning (ERP) software will integrate previously fragmented business processes and so must be supported by the entire client... View Details

Keywords: Change Management; Software; Business Processes; Information Technology Industry

November 2005 (Revised July 2009)
Case

Trolltech (Norway) - Will Cenapio Steal Christmas?

Describes the creation of an open source software venture in Norway, Australia, and the United States that lands a strategic OEM deal with a leading Japanese manufacturer of embedded devices (PDAs in this instance). Details the evolution of the two companies'... View Details

Keywords: Applications and Software; Conflict and Resolution; Strategy; Partners and Partnerships; Open Source Distribution; Information Infrastructure; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Information Technology Industry; Australia; Japan; Norway; United States

January 2000
Case

Measurement and Management at CitySoft

By: V.G. Narayanan and Sanjay Pothen

CitySoft is a very small software developer that is grappling with issues of cost measurement and management. View Details

Keywords: Cost Accounting; Cost Management; Applications and Software; Problems and Challenges; Information Technology Industry

October 2005
Case

Wipro Technologies: The Factory Model

Based in Bangalore, Wipro Technologies is a rapidly growing software services company. Wipro is experimenting with a new software service delivery model that draws on the principles of the Toyota production system and "lean" manufacturing. Addresses the advantages and... View Details

Keywords: Job Cuts and Outsourcing; Service Operations; Applications and Software; Standards; Information Technology Industry; Bangalore

April 2001 (Revised March 2002)
Case

Seagate Technology Buyout

By: Gregor M. Andrade, Stuart C. Gilson and Todd C. Pulvino

In March 2000, a group of private investors and senior managers were negotiating a deal to acquire the disk drive operations of Seagate Technology. The motivating factor for the buyout was the apparently anomalous market value of Seagate's equity: Seagate's equity... View Details

Keywords: Valuation; Leveraged Buyouts; Financial Strategy; Computer Industry

21 Apr 2020
News

7 Successful Battle Strategies to Beat COVID-19

June 2005 (Revised September 2006)
Case

Oracle vs. salesforce.com

By: David B. Yoffie and Alison Berkley Wagonfeld

Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details

Keywords: Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Information Technology Industry

March 1991 (Revised April 1995)
Case

Bundling

Recent developments in the software business point to some of the reasons why companies offer their products or services in bundles. One is the opportunity to leverage market power, as Microsoft arguably has done by bundling applications software with its operating... View Details

Keywords: Software; Product Marketing; Information Technology Industry

March 2016 (Revised October 2017)
Case

Salesforce.com vs. Siebel (Abridged)

By: David B. Yoffie

Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details

Keywords: Customer Relationship Management; Competitive Strategy; Software

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