Publications

Educators

11 Dec 2017
Working Paper Summaries

The Use and Misuse of Patent Data: Issues for Corporate Finance and Beyond

Keywords: by Josh Lerner and Amit Seru

04 Oct 2019
Working Paper Summaries

Soul and Machine (Learning)

Keywords: by Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano et al.

2016
Book

Competing Against Luck: The Story of Innovation and Customer Choice

By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details

Keywords: Disruptive Innovation; Consumer Behavior

05 Feb 2019
Working Paper Summaries

Stereotypes and Belief Updating

Keywords: by Katherine B. Coffman, Manuela Collis, and Leena Kulkarni

June 2010
Article

Quality Management and Job Quality: How the ISO 9001 Standard for Quality Management Systems Affects Employees and Employers

By: David I. Levine and Michael W. Toffel

Several studies have examined how the ISO 9001 Quality Management System standard predicts changes in organizational outcomes such as profits. This is the first large-scale study to explore how employee outcomes such as employment, earnings, and health and safety... View Details

Keywords: Quality; Management; Standards; Employees; Wages; Organizations; Profit; Safety; Health; Policy

2024
Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli

This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details

Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization

SSRN

October 2009 (Revised April 2010)
Case

Societe Generale (A): The Jerome Kerviel Affair

By: Francois Brochet

This case illustrates the tension/balance that firms with complex and risky business models must consider in designing their internal controls. It describes the environment in which a derivatives trader engaged in massive directional positions on major European stocks... View Details

Keywords: Risk Management; Problems and Challenges; Complexity; Cost Management; Balance and Stability; Business Model; Design; Stocks; Crisis Management; Financial Markets; Consulting Industry; Europe

Educators

December 2010 (Revised January 2011)
Supplement

Qualcomm Incorporated 2011 Update

By: David B. Yoffie

Qualcomm in 2009 and 2010 experienced both the worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again, and was predicted to continue its upward trajectory in... View Details

Keywords: Television Entertainment; Growth and Development Strategy; Opportunities; Mobile and Wireless Technology; Telecommunications Industry

2021
Working Paper

First Law of Motion: Influencer Video Advertising on TikTok

By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang

This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details

Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology

SSRN

11 Feb 2009
Working Paper Summaries

Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting

Keywords: by Lisa D. Ordóñez, Maurice E. Schweitzer, Adam D. Galinsky & Max H. Bazerman

January 10, 2022
Article

The Link Between Income, Income Inequality, and Prosocial Behavior Around the World: A Multiverse Approach

By: Lucia Macchia and Ashley V. Whillans

The questions of whether high-income individuals are more prosocial than low-income individuals and whether income inequality moderates this effect have received extensive attention. We shed new light on this topic by analyzing a large-scale dataset with a... View Details

Keywords: Prosocial Behavior; Income Inequality; Behavior; Philanthropy and Charitable Giving; Income

August 2018
Article

Extrapolation and Bubbles

By: Nicholas Barberis, Robin Greenwood, Lawrence Jin and Andrei Shleifer

We present an extrapolative model of bubbles. In the model, many investors form their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors... View Details

Keywords: Bubble; Extrapolation; Volume; Price Bubble; Mathematical Methods

Article

From Wealth to Well-Being? Money Matters, but Less than People Think

By: Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn

While numerous studies have documented the modest (though reliable) link between household income and well-being, we examined the accuracy of laypeople's intuitions about this relationship by asking people from across the income spectrum to report their own... View Details

Keywords: Happiness; Work-Life Balance; Satisfaction; Income; Household

Research Summary

Self-environment relationship and its effect on decisions under risk and uncertainty

My research seek to better understand the main cognitive and social abilities that guide our judgments, and the ways they interact with aspects of the situation to shape humans' decisions. It is currently comprised of three related... View Details

2010
Chapter

When Does Leadership Matter? A Contingent Opportunities View of CEO Leadership

By: Noam Wasserman, Nitin Nohria and Bharat Anand

There is by now a long-standing debate on the impact that CEOs have on company performance. Studies of leadership describe how CEOs can significantly impact company performance, while the "constraints" perspective argues that leaders are sufficiently constrained by... View Details

Keywords: Business Ventures; Leadership; Performance Improvement; Research; Opportunities

2011
Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods

2009
Working Paper

Culture Clash: The Costs and Benefits of Homogeneity

By: Eric J. Van den Steen

This paper develops an economic theory of the costs and benefits of corporate culture—in the sense of shared beliefs and values—in order to study the effects of "culture clash" in mergers and acquisitions. I first use a simple analytical framework to show that shared... View Details

Keywords: Mergers and Acquisitions; Cost vs Benefits; Values and Beliefs; Organizational Change and Adaptation; Organizational Culture; Motivation and Incentives; Theory