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(814)
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Show Results For
- All HBS Web
(814)
- News (196)
- Research (543)
- Events (8)
- Multimedia (5)
- Faculty Publications (272)
- 04 Feb 2014
- First Look
First Look: February 4
From Crowds to Collaborators: Initiating Effort & Catalyzing Interactions Among Online Creative Workers By: Boudreau, Kevin J., Patrick Gaule, Karim R. Lakhani, Christoph Riedl, and Anita Williams Woolley Abstract—Online collaborative... View Details
Keywords: Sean Silverthlorne
- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Retail Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- 15 Jun 2021
- Cold Call Podcast
IKEA Navigates the Future While Staying True to its Culture
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Retail Industry; Retail Industry; Retail Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- 16 May 2013
- HBS Seminar
Robert Gierkink, Chairman, Datalogix
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
In most markets, products and services compete for the consumer’s money. On the internet, however, the coin of the realm is time, not money—websites and other online services fight for the attention of visitors. So understanding when,... View Details
- 05 Jul 2006
- Working Paper Summaries
A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets
- September 2011
- Case
Driving Profitable Growth at US Auto Parts
USAP faces extraordinary opportunities to change the way that automobiles are serviced in the US by selling parts at fair prices though online channels. View Details
Keywords: Business Growth and Maturation; Corporate Entrepreneurship; Disruptive Innovation; Business Model; Internet and the Web; Business Strategy; Internet and the Web; Machinery and Machining; Cost Management; Retail Industry; Retail Industry; United States
Tripsas, Mary, Amit Bhatia, and Anita M. McGahan. "Driving Profitable Growth at US Auto Parts." Harvard Business School Case 812-032, September 2011.
- 20 May 2014
- First Look
First Look: May 20
aimed at curbing the entry of large retail stores have been introduced in many countries to protect independent retailers. Analyzing a planning reform launched in the United Kingdom in the 1990s, I show that independent View Details
Keywords: Sean Silverthorne
- June 2020
- Case
What IKEA Do We Want?
By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain
In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort... View Details
Keywords: Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States
Alcácer, Juan, Cynthia A. Montgomery, Emilie Billaud, and Vincent Dessain. "What IKEA Do We Want?" Harvard Business School Case 720-429, June 2020.
- January 2013 (Revised June 2018)
- Case
Amazon, Apple, Facebook, and Google 2018
By: John Deighton and Leora Kornfeld
Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they... View Details
Keywords: Internet and the Web; Competitive Advantage; Infrastructure; Mobile and Wireless Technology; Growth and Development; Retail Industry; Retail Industry; United States
Deighton, John, and Leora Kornfeld. "Amazon, Apple, Facebook, and Google 2018." Harvard Business School Case 513-060, January 2013. (Revised June 2018.) (request a courtesy copy.)
- March 2004 (Revised September 2005)
- Case
RealNetworks Rhapsody
By: Thomas R. Eisenmann and Steven Carpenter
Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details
Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Retail Industry; Retail Industry; Retail Industry
Eisenmann, Thomas R., and Steven Carpenter. "RealNetworks Rhapsody." Harvard Business School Case 804-142, March 2004. (Revised September 2005.)
- Profile
Marla Malcolm Beck
mortar retailers, Beck cut against the grain and decided to embrace both clicks and bricks. Bluemercury has a vast online clientele, but the brand’s larger revenue stream comes from its 60 retail outlets in... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.)... View Details
- 10 Sep 2014
- HBS Seminar
Ben Edelman, Harvard Business School
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- March 2022
- Teaching Note
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
- July 2000 (Revised October 2000)
- Case
Petstore.com
Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details
Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry
Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
- 15 Sep 2015
- First Look
September 15, 2015
Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online... View Details
Keywords: Sean Silverthorne
- September 2020 (Revised February 2021)
- Case
Zameer Kassam Fine Jewelry: Engaging Clients
By: Ryan W. Buell and Amy Klopfenstein
Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by... View Details
Keywords: Customer Engagement; Service Delivery; Health Pandemics; Internet and the Web; Customer Satisfaction; Organizational Change and Adaptation; Growth and Development; Retail Industry
Buell, Ryan W., and Amy Klopfenstein. "Zameer Kassam Fine Jewelry: Engaging Clients." Harvard Business School Case 621-043, September 2020. (Revised February 2021.)