Publications

May–June 2023
Article

Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno

The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details

Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry

Find at Harvard

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

28 Apr 2015
First Look

First Look: April 28

Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha cofounded Zeal, an education technology start-up providing a web-based, mobile... View Details

Keywords: Sean Silverthorne

15 Nov 2011
First Look

First Look: November 15

duopoly rather than to remain a monopolist. Bias in Search Results?: Diagnosis and Response Author:Benjamin Edelman Publication:The Indian Journal of Law and Technology 7 (2011) Abstract I explore allegations of search engine bias,... View Details

Keywords: Sean Silverthorne

December 2014 (Revised May 2015)
Case

Growth Hacking at Bazaart (A)

By: Jeffrey Bussgang and Matthew G. Preble

The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details

Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Technology Industry; Technology Industry; Israel

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

curtailing the use of such agreements. Andy Wu, an assistant professor in the Strategy Unit at Harvard Business School, is an entrepreneur and startup advisor who now researches how technology firms organize and View Details

Keywords: by Kristen Senz; Technology

September 2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

2017
Working Paper

Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

By: Andrew Hillis

Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details

Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior

Read Now

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of Platforms explores the strategic, economic, and View Details

Keywords: Dina Gerdeman

26 May 2015
First Look

First Look: May 26

By: Buciuni, Giulio, and Gary P. Pisano Abstract— It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly View Details

Keywords: Sean Silverthorne

22 May 2012
First Look

First Look: May 22

Smartphone: How to Break the 24-7 Habit and Change the Way You Work Author:Leslie A. Perlow Publication:Harvard Business School Press, 2012 Abstract Does it have to be this way? Can't resist checking your smartphone or mobile device?... View Details

Keywords: Sean Silverthorne

January 2024
Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyu Chen

On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details

Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Technology Industry; Turkey

October 2018 (Revised July 2023)
Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco