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All HBS Web
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- Faculty Publications (532)
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- Article
Why Do Firms Have 'Purpose'? The Firm's Role as a Carrier of Identity and Reputation
By: Rebecca Henderson and Eric Van den Steen
Why do so many firms publicly espouse a "purpose" beyond simple profit maximization? And why do so many managers and employees appear to care deeply about this purpose and to believe that it is critically important? In this paper we argue that the conventional answers...
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Henderson, Rebecca, and Eric Van den Steen. "Why Do Firms Have 'Purpose'? The Firm's Role as a Carrier of Identity and Reputation." American Economic Review: Papers and Proceedings 105, no. 5 (May 2015): 326–330.
- April 2015
- Teaching Plan
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa Mazzanti
This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,...
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- February 2015 (Revised June 2016)
- Case
AltSchool: School Reimagined
By: John J-H Kim, Kyla Wilkes and Christine S. An
Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the...
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Keywords:
Education Technology;
School Models;
Product Development;
Entrepreneurship;
Talent Development And Retention;
Social Impact Investment;
Information Technology;
Business Model;
Education;
Business Startups;
Customization and Personalization;
Growth and Development Strategy;
Education Industry;
United States
Kim, John J-H, Kyla Wilkes, and Christine S. An. "AltSchool: School Reimagined." Harvard Business School Case 315-054, February 2015. (Revised June 2016.)
- 2015
- Chapter
Staying the Same While Changing: Organizational Identity in the Face of Environmental Challenges
By: Mary Ann Glynn, Christi Lockwood and Ryan Raffaelli
We explore the role of organizational identity in the adoption of new sustainability practices, focusing on how identity functions as a driver of (or sometimes a drag on) adoption. Drawing on illustrations from the U.S. hotel industry, we examine how sustainability...
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Keywords:
Organizational Change and Adaptation;
Mission and Purpose;
Organizational Culture;
Environmental Sustainability;
Adoption;
Accommodations Industry;
United States
Glynn, Mary Ann, Christi Lockwood, and Ryan Raffaelli. "Staying the Same While Changing: Organizational Identity in the Face of Environmental Challenges." In Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.
- January 2015 (Revised May 2018)
- Case
$19B 4 txt app WhatsApp...omg!
By: David Collis, Ashley Hartman and Aakash Mehta
In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that...
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Keywords:
WhatsApp;
Facebook;
Mobile Messaging;
Social Network;
Acquisitions;
Value Added;
Strategy Alignment;
Monetization;
Social Platforms;
Technology;
Strategy;
Corporate Strategy;
Acquisition;
Communication Technology;
Social and Collaborative Networks;
Value Creation;
Social Media;
Applications and Software;
Digital Platforms;
Communications Industry;
Information Technology Industry
Collis, David, Ashley Hartman, and Aakash Mehta. "$19B 4 txt app WhatsApp...omg!" Harvard Business School Case 715-441, January 2015. (Revised May 2018.)
- December 2014 (Revised November 2023)
- Case
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders...
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Keywords:
Entrepreneurial Management;
Startup Management;
Technology;
Computer Programming;
Coding;
Online Education;
Monetization;
Online Communities;
Marketplaces;
Internet and the Web;
Education;
Entrepreneurship;
Business Startups;
Growth and Development Strategy;
Technology Industry;
Education Industry
Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Case 815-093, December 2014. (Revised November 2023.)
- December 2014
- Case
Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge
By: Rosabeth Moss Kanter, Rakesh Khurana and Daniel Penrice
Raymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an...
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- December 2014 (Revised January 2018)
- Background Note
Troubled Marriages
By: Rosabeth Moss Kanter and Daniel Fox
Compilation of articles looking at merger integration strategies: "business marriages." Problems of culture, management style, and business goals are revealed.
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- 2014
- Case
Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge
By: Rosabeth M. Kanter, Rakesh Khurana and Daniel Penrice
Raymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an...
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Keywords:
Social Entrepreneurship;
Nonprofit Organizations;
Business and Community Relations;
Problems and Challenges;
Leadership;
Louisiana;
Baton Rouge
Kanter, Rosabeth M., Rakesh Khurana, and Daniel Penrice. "Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge." Harvard Business Publishing Case 315-057, 2014.
- October 2014
- Supplement
Atlantis Paradise Island Resort and Casino (B): Improving Performance with New Core Values
By: Lynda M. Applegate, Chekitan S. Dev and Gabriele Piccoli
The leadership team of Atlantis Paradise Island, under new ownership, decided that better alignment of the core values with the vision and mission statement would create a more compelling and consistent organizational narrative that would redouble employee commitment...
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Keywords:
Organization Behavior;
Service Management;
Strategy;
Organizational Change and Adaptation;
Service Industry
Applegate, Lynda M., Chekitan S. Dev, and Gabriele Piccoli. "Atlantis Paradise Island Resort and Casino (B): Improving Performance with New Core Values." Harvard Business School Supplement 815-073, October 2014.
- October 2014 (Revised December 2014)
- Case
Gentera: Beyond Microcredit
By: Rajiv Lal and Lisa Mazzanti
Gentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill...
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Keywords:
Financial Inclusion;
Compartamos;
Gentera;
Micro-lending;
Microfinance;
Insurance;
Banking Industry;
Insurance Industry;
Mexico City
Lal, Rajiv, and Lisa Mazzanti. "Gentera: Beyond Microcredit." Harvard Business School Case 515-017, October 2014. (Revised December 2014.)
- October 2014
- Case
CreditEase: Providing Credit and Financial Services for China's Underclass
By: Lena G. Goldberg, Paul Healy and Nancy Hua Dai
In 2013 Ning Tang, who in 2006 founded CreditEase as a broker of P2P loans to unbanked individuals and small businesses in China, confronts the challenges of rapid growth and expansion in a changing regulatory environment. CreditEase needs to develop technology to...
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Keywords:
P2P Lending;
HNW Products And Services;
Business Growth;
Business Start-ups;
Government Regulation;
Change Management;
Credit;
Microcredit;
Banking;
Innovation And Management;
Developing Countries And Economies;
Corporate Entrepreneurship;
Social Entrepreneurship;
Law;
Financing and Loans;
Change;
China
Goldberg, Lena G., Paul Healy, and Nancy Hua Dai. "CreditEase: Providing Credit and Financial Services for China's Underclass." Harvard Business School Case 315-027, October 2014.
- 2014
- Article
The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations
By: Alnoor Ebrahim, Julie Battilana and Johanna Mair
We examine the challenges of governance facing organizations that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this...
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Keywords:
Governance;
Hybrid Organizations;
Nonprofit;
Performance Measurement;
Legal Form;
Agency Theory;
Stakeholder Management;
Mission and Purpose;
Social Enterprise;
Corporate Accountability
Ebrahim, Alnoor, Julie Battilana, and Johanna Mair. "The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations." Research in Organizational Behavior 34 (2014): 81–100.
- June 2014 (Revised February 2017)
- Case
Kathy Giusti and the Multiple Myeloma Research Foundation
By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble
What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its...
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Keywords:
Philanthropy;
Philanthropy Funding;
Entrepreneurship;
Health Care;
Management Styles;
Personalized Medicine;
Health Care Outcomes;
Cancer;
Cancer Care In The U.S.;
Personal Care;
Leadership;
Leading Change;
Social Entrepreneurship;
Philanthropy and Charitable Giving;
Health Care and Treatment;
Leadership Style;
Management Style;
Management Skills;
Growth and Development Strategy;
Business Strategy;
Health;
Health Industry;
United States;
Canada;
Spain
Hamermesh, Richard G., Joshua D. Margolis, and Matthew G. Preble. "Kathy Giusti and the Multiple Myeloma Research Foundation." Harvard Business School Case 814-026, June 2014. (Revised February 2017.)
- 2014
- Other Teaching and Training Material
Strategy Reading: Setting Aspirations—Mission, Vision, and Values
"Setting Aspirations-Mission, Vision, and Values" introduces students to the concepts of organizational aspirations and the link to strategy. The Reading presents a framework for analyzing aspirations, discusses the differences between mission and vision, and uses...
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Casadesus-Masanell, Ramon. "Strategy Reading: Setting Aspirations—Mission, Vision, and Values." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8114, 2014.
- May 2014 (Revised March 2017)
- Case
Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details
Keywords:
Multinational Management;
Corporate Social Responsibility;
Strategy Implementation;
Marketing Strategy;
Mission And Purpose;
Change Management;
International Business;
Global;
Fast-moving Consumer Goods;
Soap;
Corporate Social Responsibility and Impact;
Health Care and Treatment;
Environmental Sustainability;
Global Strategy;
Developing Countries and Economies;
Beauty and Cosmetics Industry;
Health Industry;
India
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
- March 2014 (Revised September 2017)
- Case
salaUno: Eliminating Needless Blindness in Mexico
By: Richard Hamermesh, Regina Garcia Cueller and Valeria Moy
In May 2013 the co-founders and co-CEOs of salaUno, Javier Okhuysen and Carlos Orellana, were encouraged by the results of their fledgling start-up. salaUno was founded as a for-profit enterprise in order to have the capital needed for rapid growth and to fulfill its...
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Keywords:
Medical Services;
Developing Countries;
Developing Markets;
Health Care Industry;
Health Services;
Healthcare Ventures;
Healthcare Startups;
Health Care and Treatment;
Health;
Business Startups;
Developing Countries and Economies;
Growth and Development Strategy;
Health Industry;
Mexico;
Mexico City
Hamermesh, Richard, Regina Garcia Cueller, and Valeria Moy. "salaUno: Eliminating Needless Blindness in Mexico." Harvard Business School Case 814-041, March 2014. (Revised September 2017.)
- March 2014 (Revised October 2015)
- Case
Teach For China and the Chinese Nonprofit Sector
By: William C. Kirby and Erica M. Zendell
Teach For China was founded in 2008 with the mission of expanding educational opportunity across China. By 2013, Andrea Pasinetti's lofty dream had taken flight: over 300 graduates from top American and Chinese universities were participating in its 2-year teaching...
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Keywords:
Nonprofit;
China;
Business And Government Relations;
Business And Poverty;
Business And Society;
Emerging Market Entrepreneurship;
Emerging Market;
NGO;
Education;
Entrepreneurship;
Social Enterprise;
Emerging Markets;
Non-Governmental Organizations;
Nonprofit Organizations;
Education Industry;
China
Kirby, William C., and Erica M. Zendell. "Teach For China and the Chinese Nonprofit Sector." Harvard Business School Case 314-052, March 2014. (Revised October 2015.)
- January 2014
- Teaching Note
Dr. Benjamin Hooks and Children's Health Forum
By: Rosabeth Moss Kanter and Ai-Ling Malone
The case includes law, business, and public health perspectives on an African American leader's social entrepreneurship and leadership in other social movements. Later in his life, Dr. Benjamin Hooks championed the eradication of lead poisoning. Prior to that Hooks...
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- January 2014
- Supplement
Dana Hall: Funding a Mission (D)
By: F. Warren McFarlan and Kaitlyn Szydlowski
This case is a sequel to Dana Hall: Funding a Mission (A), (B) and (C) cases. It focuses on the causes of recent fund-raising success and the complex resource allocation problems the School faces as it tries to deliver on its mission. In conjunction with the (A), (B) &...
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Keywords:
Philanthropy;
Mission and Purpose;
Social Enterprise;
Finance;
Philanthropy and Charitable Giving
McFarlan, F. Warren, and Kaitlyn Szydlowski. "Dana Hall: Funding a Mission (D)." Harvard Business School Supplement 114-031, January 2014.