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  • January 2020 (Revised March 2020)
  • Case

SmileDirectClub: Better Is Better

By: Leonard A. Schlesinger and Aldo Sesia
Keywords: Direct-to-consumer; Brands and Branding; Strategy; Expansion; Online Technology; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry
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Schlesinger, Leonard A., and Aldo Sesia. "SmileDirectClub: Better Is Better." Harvard Business School Case 320-016, January 2020. (Revised March 2020.)
  • July 2017 (Revised October 2017)
  • Supplement

Becton Dickinson: Innovation and Growth (B)

By: Raffaella Sadun, Michael Beer and James Weber
This (B) case supplements the (A) case by providing additional information and updates through early 2016. View Details
Keywords: Transformation; Change Management; Innovation Leadership; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States
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Sadun, Raffaella, Michael Beer, and James Weber. "Becton Dickinson: Innovation and Growth (B)." Harvard Business School Supplement 717-504, July 2017. (Revised October 2017.)
  • June 1999 (Revised May 2001)
  • Case

CardioThoracic Systems

CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a... View Details
Keywords: Problems and Challenges; Technological Innovation; Situation or Environment; Marketing Strategy; Sales; Health Care and Treatment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States
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Roberts, Michael J., and Diana S. Gardner. "CardioThoracic Systems." Harvard Business School Case 899-281, June 1999. (Revised May 2001.)
  • October 1986 (Revised November 1989)
  • Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes
Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details
Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States
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Cespedes, Frank V. "Becton Dickinson & Co.: VACUTAINER Systems Division." Harvard Business School Case 587-085, October 1986. (Revised November 1989.)
  • 17 Jul 2018
  • First Look

New Research and Ideas, July 17, 2018

for harms caused by defective products may also affect innovation incentives. This paper examines this issue, exploiting a major quasi-exogenous increase in liability risk faced by U.S. suppliers of polymers used to manufacture medical... View Details
Keywords: Dina Gerdeman
  • 05 Jul 2016
  • First Look

July 5, 2016

healthcare providers are associated with a significant reduction in medical device patenting. Tort reforms have the strongest impact in medical fields in which the probability... View Details
Keywords: Sean Silverthorne
  • January 2001 (Revised July 2003)
  • Case

Pharmacyclics: Financing Research & Development

By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia
Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details
Keywords: Valuation; Cash Flow; Financing and Loans; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry
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Baker, Malcolm P., Richard S. Ruback, and Aldo Sesia. "Pharmacyclics: Financing Research & Development." Harvard Business School Case 201-056, January 2001. (Revised July 2003.)
  • 15 Jul 2014
  • First Look

First Look: July 15

tied to their competitors via shared intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical... View Details
Keywords: Carmen Nobel
  • April 1998 (Revised May 2000)
  • Case

Guidant Corporation: Shaping Culture Through Systems

By: Robert L. Simons and Antonio Davila
Guidant is a successful IPO start-up selling pacemakers and defibrillators. The case describes how managers install systems to balance innovation and control. Three parts of a shareholder value strategy are described. Controls include incentive systems, beliefs... View Details
Keywords: Innovation Strategy; Corporate Strategy; Motivation and Incentives; Planning; Risk Management; Management Systems; Business Strategy; Value Creation; System; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry
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Simons, Robert L., and Antonio Davila. "Guidant Corporation: Shaping Culture Through Systems." Harvard Business School Case 198-076, April 1998. (Revised May 2000.)
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

Medical Device Industry Council Harvard Business School Case 706-498 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=706498 Patrimonio Hoy: A Financial Perspective Harvard... View Details
Keywords: Sean Silverthorne
  • 29 May 2007
  • First Look

First Look: May 29, 2007

the group is considering increasing its investment focus to include a broader range of technologies, including emerging technologies (for example, mobile and RFID technologies) and non-information technologies (including medical View Details
Keywords: Martha Lagace
  • 25 Feb 2015
  • Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

transformation to digital is being driven by two primary factors, according to Iansiti: the explosion of connected devices and expanded computing capacity in the cloud. The study of innovation and business is still in its infancy.... View Details
Keywords: by Julia Hanna; Education; Technology
  • 15 Jun 2016
  • Research & Ideas

These VC Partners May Make Your Firm Less Innovative

of students, the researchers surmised it may dampen innovation among competitive companies. To test that hypothesis, McDonald, Pahnke, Hallen and Wang looked at close to 200 medical device startups that... View Details
Keywords: by Michael Blanding; Financial Services; Banking
  • 22 Sep 2020
  • Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

an associate professor at University of Lausanne, studied 3,025 US founders from 2005 to 2012 and their 1,747 startups in the biotechnology and medical device sectors during previous economic downturns.... View Details
Keywords: by Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

trials at Boston Children’s Hospital. As the founders prepare to bring their new medical device to market, they struggle with two key decisions: Should Luminopia create its own salesforce to sell its product... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

108-092 An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) refocusing process,... View Details
Keywords: Martha Lagace
  • 12 Jan 2016
  • First Look

January 12, 2016

medical devices after they are approved by the appropriate regulatory authorities. Historically, such surveillance was based on voluntary reports by medical practitioners, but... View Details
Keywords: Carmen Nobel
  • January 2018
  • Teaching Note

Suominen Wipes the Slate Clean

By: Boris Groysberg, Kalle Heikkinen, Michael Norris and James Barnett
In 2016, after successfully turning around Finnish nonwovens manufacturer Suominen, CEO Nina Kopola faces a decision on the company’s strategy moving forward. View Details
Keywords: Nonwovens; Female Protagonist; Turnaround; Strategy; Mergers and Acquisitions; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Europe; United States; Finland
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Groysberg, Boris, Kalle Heikkinen, Michael Norris, and James Barnett. "Suominen Wipes the Slate Clean." Harvard Business School Teaching Note 418-053, January 2018.
  • June 2005 (Revised July 2006)
  • Background Note

Note on the Convergence Between Genomics & Information Technology

By: David B. Yoffie, Dharmesh M Mehta and Rachel Sha
Focuses on the convergence between the genomics and semiconductor industries, in particular organ printing, DNA computing, biomolecular sensory networks, and DNA microarrays. Explains what this newly converged world looks like based on current research and findings in... View Details
Keywords: Genetics; Information Technology; Business Model; Disruptive Innovation; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry
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Yoffie, David B., Dharmesh M Mehta, and Rachel Sha. "Note on the Convergence Between Genomics & Information Technology." Harvard Business School Background Note 705-500, June 2005. (Revised July 2006.)
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

(B): Vitalia Brasil This case should be distributed only after "Vitalia Franchise" (HBS Case No. 311-035) is distributed and discussed. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/317022-PDF-ENG Harvard Business School Case 315-045 CV... View Details
Keywords: Sean Silverthorne
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