Publications

14 Aug 2012
First Look

First Look: August 14

http://www.hbs.edu/research/pdf/13-010.pdf IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property Authors:Joachim Henkel, Carliss Y. Baldwin, and Willy C. Shih Abstract Distributed value... View Details

Keywords: Sean Silverthorne

02 Aug 2021
What Do You Think?

Can Companies with Remote Management Succeed?

conditions mentioned included only if: Top management is ready to know more about customer experiences and make the investment required to put the knowledge to work. Management is prepared to delegate the task to a broad swath of the... View Details

Keywords: by James Heskett

15 Nov 2011
First Look

First Look: November 15

essential to develop the self-awareness, compassion, emotional intelligence, and authenticity required to be inspired human beings and inspiring leaders. Book: http://www.bkconnection.com/ProdDetails.asp?ID=9781609940072&PG=1&Type=AUTH&PCS=BKP Business... View Details

Keywords: Sean Silverthorne

November 2002
Case

Siemens ShareNet: Building a Knowledge Network

By: Alan D. MacCormack, Sven Volpel and Kerry Herman

Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all.... View Details

Keywords: Cost Management; Investment Return; Revenue; Knowledge Acquisition; Knowledge Management; Sales

October 2015
Case

Clearwater Seafoods

By: Forest L. Reinhardt

Clearwater sought to market value-added shellfish products in a traditionally commodities based industry, while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater harvested lobsters, clams, scallops, shrimp, and other... View Details

Keywords: Agribusiness; Profit; Goods and Commodities; Governing Rules, Regulations, and Reforms; Product Marketing; Corporate Social Responsibility and Impact; Environmental Sustainability; Agriculture and Agribusiness Industry; Canada

28 Sep 2006
Working Paper Summaries

Scale without Mass: Business Process Replication and Industry Dynamics

Keywords: by Erik Brynjolfsson, Andrew McAfee, Michael Sorell & Feng Zhu; Technology

14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

officials took steps to speed vaccine development last year, the United States and other countries could have paid to build manufacturing infrastructure and shore up the supply chain needed to produce vaccines at higher capacity. That extra View Details

Keywords: by Michael Blanding; Health

February 2007 (Revised May 2007)
Case

Bancaja: Developing Customer Intelligence (A)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details

Keywords: Customer Relationship Management; Banking Industry; Spain

10 Nov 2015
First Look

November 10, 2015

find that each $1 invested in display and search leads to a return of $1.24 for display and $1.75 for search ads, which contrasts sharply with the estimated returns based on standard metrics. We use these results to show how optimal... View Details

Keywords: Sean Silverthorne

08 Jan 2020
Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

Post article, a mindset shift has occurred among owners and general managers responsible for hiring coaches: They are starting to embrace innovative offensive tactics, and to empower head coaches who can implement them. “For years,”... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

December 2010 (Revised January 2012)
Case

Zespri

By: Jose B. Alvarez and Mary Louise Shelman

Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details

Keywords: Plant-Based Agribusiness; Globalized Firms and Management; Innovation and Invention; Patents; Brands and Branding; Cooperative Ownership; Competition; Corporate Strategy; Agriculture and Agribusiness Industry; New Zealand