Publications

March 2014 (Revised January 2025)
Case

Ukraine: On the Border of Europe and Eurasia

By: Rawi Abdelal, Rafael M. Di Tella, Sogomon Tarontsi and Lavinia Teodorescu

In the fall of 2013, the people of Ukraine disagreed passionately whether their country should intensify ties with the European Union or Russia. After President Yanukovych rejected the free trade agreement with the EU in November, thousands of Ukrainians peacefully... View Details

Article

Family Control of Firms and Industries

We test what explains family control of firms and industries and find that the explanation is largely contingent on the identity of families and individual blockholders. Founders and their families are more likely to retain control when doing so gives the firm a... View Details

Keywords: Family Business; Cost vs Benefits; Governance Controls; Family Ownership; Business and Shareholder Relations; Competitive Advantage

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April 1990
Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein

Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details

Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations

March 2024
Supplement

Negotiating the Gift of Life (B)

By: Alex Chan

Describes a negotiation where lives are truly at stake, where key lessons on persuasion and the role that identity might play in a negotiation are on display through an effort by a frontline negotiator from OneLegacy, the US's largest organ procurement organization. As... View Details

Keywords: Economics; Negotiation; Communication; Diversity; Nonprofit Organizations; Emotions; Mission and Purpose; Health Industry

Maren Hoff is an Assistant Professor in the Marketing Unit at Harvard Business School.

Professor Hoff studies how cultural change shapes consumer behavior and marketplace trends. Her research examines how and why tastes, styles, and products change in... View Details

17 Feb 2009
Research & Ideas

What’s Good about Quiet Rule-Breaking

Productions, Identity, and Regulation in an Aeronautic Plant (Princeton University Press), looks at how craftsmen establish and fulfill professional identity while simultaneously skirting rules against the creation of personal artifacts... View Details

Keywords: by Martha Lagace

September 2013
Article

Women Rising: The Unseen Barriers

By: Herminia Ibarra, Robin Ely and Deborah Kolb

Even when CEOs make gender diversity a priority—by setting aspirational goals for the proportion of women in leadership roles, insisting on diverse slates of candidates for senior positions, and developing mentoring and training programs—they are often frustrated by a... View Details

Keywords: Prejudice and Bias; Leadership Development; Working Conditions; Organizational Culture; Gender; Diversity

30 Oct 2014
Working Paper Summaries

The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network

Keywords: by Mats Urde & Stephen A. Greyser

September 2014
Article

Metropolitan Blueprints of Colonial Taxation? Lessons from Fiscal Capacity Building in British and French Africa, 1880-1940

By: Ewout Frankema and Marlous van Waijenburg

The historical and social science literature is divided about the importance of metropolitan blueprints of colonial rule for the development of colonial states. We exploit historical records of colonial state finances to explore the importance of metropolitan identity... View Details

Keywords: Colonial Administration; Quantitative Sources; Governance; Money; Taxation; Trade; History; Africa

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September 2023 (Revised September 2023)
Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

Article

The Rise of Synthetic Colors in the American Food Industry, 1870–1940

By: Ai Hisano

This article examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass... View Details

Keywords: Safety; Food; Health; Brands and Branding; Manufacturing Industry; Food and Beverage Industry; United States

August 1993 (Revised August 2002)
Exercise

Work Methods Design Exercise

Teams of students receive identical product design specifications, a sample unit of the product, and a series of assignment questions that entail time and motion studies, which they must both understand and perform before class discussion. In class, teams explain how... View Details

Keywords: Resource Allocation; Product Development

07 May 2018
News

Columbus Bookstores Have Independent Spirit

December 2016
Article

Industry Window Dressing

By: Huaizhi Chen, Lauren Cohen and Dong Lou

We explore a new mechanism by which investors take correlated shortcuts and present evidence that managers undertake actions—in the form of sales management—to take advantage of these shortcuts. Specifically, we exploit a regulatory provision wherein a firm’s primary... View Details

Keywords: Investor Shortcuts; Industry Classification; Opportunistic Managerial Behavior; Discontinuity; Management Practices and Processes; Investment; Sales

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September 1991
Case

Momenta Corp. (B)

Momenta is a one-year-old corporation that has sought to build a distinct culture and identity through a structured process and organized rituals. The company is seeking to be a major player in the highly competitive pen-based computer market and has attracted... View Details

Keywords: Business or Company Management; Organizational Culture; Business Startups