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- All HBS Web (444)
- Faculty Publications (114)
- November 1983 (Revised December 1984)
- Case
Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies
Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
- 13 May 2014
- First Look
First Look: May 13
constrain the amount of their children-targeted advertising of less-nutritious products. It was widely believed that children's food advertising was a major contributor to childhood obesity, and within the food-advertising category,... View Details
Keywords: Sean Silverthorne
- 17 Apr 2007
- First Look
First Look: April 17, 2007
Kraiselburd and Noel Watson Abstract In this paper, we seek to use quantitative models to help appreciate the behavioral processes associated with successful cross-functional and cross-firm alignment in supply/demand planning. We model the interaction between a sales... View Details
Keywords: Martha Lagace
- 29 Mar 2011
- First Look
First Look: March 29
case:http://cb.hbsp.harvard.edu/cb/product/111003-PDF-ENG Cree, Inc.: Which Bright Future? David J. Collis and Mary FureyHarvard Business School Case 711-457 When global warming concerns caused governments around the world to ban the incandescent light bulb, many View Details
Keywords: Sean Silverthorne
- 01 Sep 2010
- News
Fair Trade
impressive, its existence also raises many questions. What are consumers really buying when they buy a perfume, or face cream, or lipstick? Scents which last a few hours or face creams that can’t be seen once applied are neither straightforwardly utilitarian products,... View Details
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
concept. Built with authentic interiors and fixtures imported from Japan, the restaurants featured a working chef at every table, flamboyantly preparing and grilling familiar American foods such as shrimp, beef, and chicken ("No... View Details
Keywords: by Garry Emmons
- 01 Mar 2005
- News
Answering the Call
soon developed a chain of restaurants based on a novel concept. Built with authentic interiors and fixtures imported from Japan, the restaurants featured a working chef at every table, flamboyantly preparing and grilling familiar American View Details
- 01 Jun 2019
- News
City on a Hill
was obvious the first time he met Marietta. At the time, Falce, who had previously worked as a mine electrician, was doing shift work at a manufacturing plant several hours away. His wife, Megan, a teacher at Pine Mountain, pressed him... View Details
- 01 Dec 2008
- News
Alumni Books
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins (MBA ’91) (Palgrave Macmillan) Most marketing plans are a waste of time — too long, complicated, and dense — and end up unread and unrealized. This book provides simple,... View Details
- 24 Jul 2007
- First Look
First Look: July 24, 2007
Working Papers Using By-Product Synergy for Competitive Advantage Author: Deishin Lee Abstract We study how a manufacturer can leverage by-product synergy for competitive advantage. By focusing on the economic impact to the firm and the... View Details
Keywords: Martha Lagace
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Ambelang treated NatureSweet more like a consumer-packaged goods manufacturer than an agricultural producer, with a focus on consistency, branding, margin, and price stability, and a frontline-worker-centric production model inspired by... View Details
Keywords: Sean Silverthorne
- 01 Mar 2009
- News
Damon Silvers
congressional bailout than Wall Street? No. The reason Congress voted in October to allot $700 billion for financial institutions was the risk that multiple bankruptcies would place the economy in jeopardy. Let’s apply that reasoning to the automakers. They are at the... View Details
- 16 Dec 2008
- First Look
First Look: December 16, 2008
theoretical explanation for workplace silence based on implicit theories of voice. Cases & Course MaterialsASUSTek Computer Inc. Eee PC (A) Harvard Business School Case 609-011 ASUSTek Computer was the world's largest manufacture of... View Details
Keywords: Sean Silverthorne
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Abstract—Liability laws designed to compensate for harms caused by defective products may also affect innovation. We examine this issue by exploiting a major quasi-exogenous increase in liability risk faced by U.S. suppliers of polymers used to View Details
Keywords: Dina Gerdeman
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
manufacturers and service companies will seek permanently to diversify their supply chains radically going forward We might accept the lower financial results as the insurance premium we have to pay to remain more robust in the face of... View Details
- 01 Dec 2009
- News
Seven Honored with Alumni Achievement Award
On October 19, the School conferred its highest honor, the Alumni Achievement Award, on seven distinguished individuals. Since 1968, the School has selected outstanding men and women for the award, recognizing their accomplishments in the public and the private... View Details
Keywords: Susan Young; awards; fishing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision... View Details
Keywords: Sean Silverthorne
- 23 Mar 2010
- First Look
First Look: March 23
catastrophic risks to patients, physicians, pharmaceutical firms, and regulators. Between the early 1960s and the present, national systems were built to collect, standardize, and respond to individual reports of side effects, with the View Details
Keywords: Martha Lagace
- 13 Mar 2018
- First Look
March 13, 2018
Yanping Liu Abstract—We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001–2010. We uncover the following stylized facts: In... View Details
Keywords: Sean Silverthorne
- 01 Sep 2012
- News
Semper Fidelis
In April, Tim Day (MBA 1964), chairman and CEO of Bar-S Foods, a processed-meats producer in Phoenix, Arizona, pledged $12 million in support of the National Museum of the Marine Corps in Quantico, Virginia. Day’s most recent gift, one of several major commitments,... View Details