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  • All HBS Web  (4,708)
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  • March 1994 (Revised March 1995)
  • Case

Astra/Merck Group

By: Frank V. Cespedes and Marie Bell
Astra/Merck (A/M), originally a joint venture of AB Astra and Merck & Co., is preparing to be an independent company in 1993. Since the company does not engage in basic research and development of drugs, it is essentially a distribution organization. Fundamental to... View Details
Keywords: Cost vs Benefits; Marketing Strategy; Distribution; Performance Evaluation; Research and Development; Risk and Uncertainty; Sales; Competitive Strategy; Pharmaceutical Industry
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Cespedes, Frank V., and Marie Bell. "Astra/Merck Group." Harvard Business School Case 594-045, March 1994. (Revised March 1995.)
  • 15 Mar 2017
  • Blog Post

Tips on Holding Effective Company Recruiting Events

Hosting a company recruiting event is a great way to build brand awareness and engage with students. Based on student feedback, here are some ideas to consider when preparing to come to campus or hosting a virtual event. Invite Dynamic... View Details
Keywords: All Industries
  • 27 Oct 2016
  • News

Let Your Workers Rebel

  • 28 May 2021
  • Video

Robert Livingston Presents at The 2021 HBS Gender and Work Symposium

  • 02 Dec 2015
  • Blog Post

Alumni: Where Are They Now? Featuring: Laura Mackay...

career with NeoCare Solutions – a mobile engagement platform that helps parents of NICU babies navigate the NICU and transition home. Interestingly, the business was incubated and is run as a start-up within Healthagen, the innovative... View Details
Keywords: Technology; Health Care; Entrepreneurship
  • 2023
  • Chapter

Market Design Under Weak Institutions

By: Benjamin N. Roth
As market designers begin to address economic inequality, we will necessarily also begin to engage marginalized populations who have so far not been served well by the markets in which they participate. We will need new market designs for participants who may not... View Details
Keywords: Market Design; Equality and Inequality; Trust; Emerging Markets
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Roth, Benjamin N. "Market Design Under Weak Institutions." In More Equal by Design: Economic Design Responses to Inequality, edited by Scott Duke Kominers and Alex Teytelboym. Oxford University Press, forthcoming.
  • June 2023
  • Case

Investing in the Climate Transition at Neuberger Berman

By: George Serafeim and Benjamin Maletta
By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details
Keywords: Carbon Emissions; Sustainability; Decarbonization; Performance; Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Business Analysis; Investing; Regulation; Asset Management; Investment Strategy; Climate Change; Transition; Analysis; Product Positioning; Strategy; Investment Portfolio; Financial Services Industry; Energy Industry
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Serafeim, George, and Benjamin Maletta. "Investing in the Climate Transition at Neuberger Berman." Harvard Business School Case 123-092, June 2023.
  • 21 Nov 2017
  • News

6 Ways to Create a Competitive Work Culture That's Team First (And Not Me First)

  • Video

Lillete Dubey

Lillete Dubey, Director of India-based Primetime Theatre Company, shares her views on theater as a platform for social issues, contending that effective plays should engage audiences organically rather than deliver overt messages. View Details
  • 2023
  • Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef
Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details
Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry
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Aneja, Abhay, Michael Luca, and Oren Reshef. "The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses." Harvard Business School Working Paper, No. 23-042, January 2023. (Revised September 2023.)
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and consumer certainly qualifies—making play an appropriate word... View Details
Keywords: by Dina Gerdeman; Advertising
  • Video

Business Essentials Courses | HBS Online

  • June 2020 (Revised March 2024)
  • Case

Deloitte's Pixel (A): Consulting with Open Talent

By: Michael L. Tushman, John Winsor and Kerry Herman
Deloitte Consulting’s General Manager Balaji Bondili, head of Pixel, considers how best to grow Deloitte Consulting’s use of open (on-demand) talent, as consulting companies and their clients face transformative change in the way client engagements and projects get... View Details
Keywords: Disruption; Talent and Talent Management; Growth and Development Strategy; Organizational Change and Adaptation; Consulting Industry; United States
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Tushman, Michael L., John Winsor, and Kerry Herman. "Deloitte's Pixel (A): Consulting with Open Talent." Harvard Business School Case 420-003, June 2020. (Revised March 2024.)
  • 01 Dec 2016
  • Video

Action Research to Put Health Care Ideas into Practice

  • Research Summary

Trust

By: Sandra J. Sucher

In this research, I aim to provide a practical orientation to trust—how to build it, how it can be damaged, how it might be repaired—grounded in my experience as an executive and in the research on organizational trust and moral philosophy. As a case researcher, I... View Details

Keywords: Power; Globalization; Leadership; Corporate Culture; Future Of Work; Innovation; Human Resources; Technology Strategy; Automation; Stakeholder Engagement; Employee Attitude; Customer Behavior; Shareholder Value; Government And Business; Impact Investing; Corporate Accountability; Corporate Change And Sustainability; Asia; Europe; South America; Middle East; North And Central America; Trust; Asia; Europe; South America; Middle East; North and Central America
  • January 2010 (Revised February 2012)
  • Case

Meetup

By: Mikolaj Jan Piskorski and David Chen
Meetup, an on-line company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by investing to: (i) increase new sign ups, (ii) improve the engagement of existing users. View Details
Keywords: Business Growth and Maturation; Decision Choices and Conditions; Business Strategy; Web Services Industry
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Piskorski, Mikolaj Jan, and David Chen. "Meetup." Harvard Business School Case 710-408, January 2010. (Revised February 2012.)
  • 12 Apr 2021
  • News

Eliminate Strategic Overload

  • 02 Dec 2019
  • Video

Ratan Naval Tata

Ratan Naval Tata, Chair of Tata Trust and Former Chair of Tata Group in India, explains his belief that corporations must become a part of, and engage with, the communities in which they operate.
 View Details
  • 10 Apr 2008
  • News

Burmese Squeeze

    Reshmaan N. Hussam

    Reshmaan Hussam is an associate professor of business administration in the Business, Government and International Economy Unit, a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and a faculty affiliate at the Abdul Latif Jameel Poverty... View Details

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