e-commerce - Publications - Faculty & Research

May 2024
Case

Naked Wines: The Profit vs. Growth Decision

By: Benjamin C. Esty and Edward A. Meyer

Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details

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21 Apr 2015
First Look

First Look: April 21

ever-growing e-commerce site, and fierce competition, Amoruso wondered what opportunity to tackle next. Should she concentrate on product line expansion into lingerie, swimwear, cosmetics, and fragrances? How would a brick and mortar... View Details

Keywords: Carmen Nobel & Sean Silverthorne

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

just in the technology. E-commerce was one tiny manifestation on the Web; it's another mail-order business that happens to go through the Internet. That's not a transforming phenomenon at all. What is transforming, however, is the way... View Details

Keywords: by Staff

November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details

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02 Feb 2016
First Look

February 2, 2016

Harvard Business School Case 516-017 Flipkart: Transitioning to a Marketplace Model Sachin Bansal and Binny Bansal, cofounders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone... View Details

Keywords: Sean Silverthorne

08 Jul 2014
First Look

First Look: July 8

campaigns, and e-commerce in order to keep growing not just in China, but in other emerging markets as well. Purchase this case: http://hbr.org/product/going-social-durex-in-china/an/714430-PDF-ENG View Details

Keywords: Carmen Nobel

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

also mind the gap over time. When UPS acquired Mail Boxes Etc. and FedEx acquired Kinko's, they helped to mind the gap for growing e-commerce sales deliveries. Neither firm can compete with the post office on individual residential... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

25 Sep 2007
First Look

First Look: September 25, 2007

Examines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire... View Details

Keywords: Martha Lagace

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

maximizing joint gain. Also important is how each transaction enhances—or compromises—one's reputation for treating other people. Reputation is relevant, of course, only when people are known and past relationships are remembered. Yet even in View Details

Keywords: by Michael Wheeler

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

near absence of strong processes for internal operations such as HR, accounting, credit, invoicing, and collections. During this financial crunch, Flipkart (India’s e-commerce unicorn) offered BlackBuck $20 million in convertible debt... View Details

Keywords: Sean Silverthorne

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

uses volunteers to analyze what users do online—what websites they visit, how long they stay there, and, for the top 100 e-commerce sites, what specific products they purchase. By putting together the two databases—combining more than... View Details

Keywords: by Michael Blanding; Advertising; Sports

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

Here, we explore how to apply the principles in the new economy, which includes e-commerce and new supply chains that have been created as a result of technological change. We also discuss the changing role of intermediaries, as well as... View Details

Keywords: by Staff

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

for online retailers. Companies should use the data they collect from digital interactions to learn about these new customers: How do the new e-commerce customers compare to the pre-pandemic ones? Are they buying the same products at the... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

12 Oct 2006
First Look

First Look: October 12, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806086 Comergent Technologies Inc.: Enterprise E-Commerce Harvard Business School Case 505-016 BP's IR director has begun a program to use information regarding external views... View Details

Keywords: Sean Silverthorne

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

most potent and vital exemplars of the man-of-action hero, beginning with Sam Walton, Lee Iacocca, and Steve Jobs, then Ted Turner and Phil Knight, and then the dozens of celebrated e-commerce heroes who would destroy and reinvent the... View Details

Keywords: by Manda Salls

03 Jan 2017
First Look

January 3, 2017

MyTime Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book... View Details

Keywords: Carmen Nobel

30 Mar 2010
First Look

First Look: March 30

stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch into new arenas, for example, build Google into a portal like Yahoo or MSN; extend Google's role in... View Details

Keywords: Sean Silverthorne

11 Apr 2000
Research & Ideas

Financial Services 24/7

Juno Online Services in an effort to attract more clients, and it is banking on retaining customers by offering benefits such as discounts when using a Wingspanbank credit card at certain e-commerce sites. At first glance Wingspanbank... View Details

Keywords: by Susan Young

03 Nov 2015
First Look

November 3, 2015

516-013 Vita: Cosmetics in the Nordics Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an View Details

Keywords: Sean Silverthorne

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

strategic relationships with many service providers to help exploit new opportunities in online-to-offline (O2O) services and leverage its huge user base in e-commerce and search. However, there was no room for complacency. Competition... View Details

Keywords: Sean Silverthorne

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Naked Wines: The Profit vs. Growth Decision

First Look: April 21

Evolving for Success [Part One]

DayTwo: Going to Market with Gut Microbiome

February 2, 2016

First Look: July 8

Yes, You Can Raise Prices in a Downturn

First Look: September 25, 2007

Making Credibility Your Strongest Asset

New Research and Ideas, February 19, 2019

Super Bowl Ads for Multitaskers

Moving from Supply Chains to Supply Networks

Beyond Pajamas: Sizing Up the Pandemic Shopper

First Look: October 12, 2006

Why Have Marketers Ignored America’s Man-of-Action Hero?

January 3, 2017

First Look: March 30

Financial Services 24/7

November 3, 2015

New Research and Ideas, December 12, 2017

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