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  • All HBS Web  (1,521)
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  • All HBS Web  (1,521)
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    • Multimedia  (8)
  • Faculty Publications  (657)
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  • May 2005
  • Exercise

Forecasting the Adoption of E-books

By: Elie Ofek
Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details
Keywords: Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption
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Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.
  • 2022
  • Article

Science-based Entrepreneurship in India: A Policy Glass (as yet) Quarter-Full

By: Tarun Khanna
India is celebrated for a resurgence of de novo entrepreneurship in recent decades. Entrants have engaged in creative risk-taking to provide market-based solutions for private or social needs despite not being scions of wealthy industrial or business families. In this... View Details
Keywords: Entrepreneurship; Innovation and Invention; Science; Policy; Investment
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Khanna, Tarun. "Science-based Entrepreneurship in India: A Policy Glass (as yet) Quarter-Full." India Policy Forum 19 (2022): 1–53.
  • October 2001 (Revised June 2002)
  • Case

Centagenetix (A): Building a Business Model for Genetic Longevity

Describes a start-up company seeking to exploit population genetic data from long-lived, healthy people. The company must address legal, financial, ethical, and personal issues among its team to launch the company. View Details
Keywords: Ethics; Genetics; Business Startups; Biotechnology Industry
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Chesbrough, Henry W., and Frank Angella. "Centagenetix (A): Building a Business Model for Genetic Longevity." Harvard Business School Case 602-087, October 2001. (Revised June 2002.)
  • Third Quarter 2018
  • Article

Why and How Investors Use ESG Information: Evidence from a Global Survey

By: Amir Amel-Zadeh and George Serafeim
Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; Sustainability; Investment Management; Investment Strategy; Metrics; Standard Setting; Accounting Standards; Finance; Investment; Information; Environmental Sustainability; Governance; Performance Effectiveness; Strategy
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Amel-Zadeh, Amir, and George Serafeim. "Why and How Investors Use ESG Information: Evidence from a Global Survey." Financial Analysts Journal 74, no. 3 (Third Quarter 2018): 87–103.
  • October 2021 (Revised June 2022)
  • Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; AI; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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Israeli, Ayelet. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Case 522-046, October 2021. (Revised June 2022.)
  • November 1997 (Revised January 2003)
  • Case

Martin Smith: January 2002

By: Josh Lerner
An MBA student must choose between offers from three private equity organizations. Each organization has distinct strengths and weaknesses, and different implications for the student's career development. The case presents compensation and employment data about the... View Details
Keywords: Private Equity; Compensation and Benefits; Analytics and Data Science; Job Offer; Personal Development and Career
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Lerner, Josh. "Martin Smith: January 2002." Harvard Business School Case 298-076, November 1997. (Revised January 2003.)
  • January 2025
  • Supplement

Negotiating with Data: Analytics FC (B)

By: Jillian Jordan and Livia Alfonsi
Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
Keywords: Negotiation Preparation; Gender; Analytics and Data Science; Reputation; Value Creation; Consulting Industry; Sports Industry; Europe; United Kingdom
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Jordan, Jillian, and Livia Alfonsi. "Negotiating with Data: Analytics FC (B)." Harvard Business School Supplement 925-015, January 2025.
  • April 2008
  • Article

The Survey of Industrial R&D—Patent Database Link Project

By: William R. Kerr and Shihe Fu
This paper details the construction of a firm-year panel dataset combining the NBER Patent Dataset with the Survey of Industrial R&D conducted by the Census Bureau and National Science Foundation. The dataset constitutes a platform that offers an unprecedented view of... View Details
Keywords: Analytics and Data Science; Patents; Surveys; Research and Development; Innovation and Invention; Performance Productivity; Projects; Management Practices and Processes; Management Analysis, Tools, and Techniques
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Kerr, William R., and Shihe Fu. "The Survey of Industrial R&D—Patent Database Link Project." Journal of Technology Transfer 33, no. 2 (April 2008): 173–186.
  • November–December 2015
  • Article

Active Postmarketing Drug Surveillance for Multiple Adverse Events

By: Joel Goh, Margrét V. Bjarnadóttir, Mohsen Bayati and Stefanos A. Zenios
Postmarketing drug surveillance is the process of monitoring the adverse events of pharmaceutical or medical devices after they are approved by the appropriate regulatory authorities. Historically, such surveillance was based on voluntary reports by medical... View Details
Keywords: Drug Surveillance; Health Care; Stochastic Models; Queueing; Diffusion Approximation; Brownian Motion; Health Care and Treatment; Analytics and Data Science; Analysis
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Goh, Joel, Margrét V. Bjarnadóttir, Mohsen Bayati, and Stefanos A. Zenios. "Active Postmarketing Drug Surveillance for Multiple Adverse Events." Operations Research 63, no. 6 (November–December 2015): 1528–1546. (Finalist, 2012 INFORMS Health Applications Society Pierskalla Award.)
  • 13 Mar 2017
  • Working Paper Summaries

Why and How Investors Use ESG Information: Evidence from a Global Survey

Keywords: by Amir Amel-Zadeh and George Serafeim
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

for behavior, and draws on concepts and techniques from neuroscience to inform her research in marketing. For corporations, on the other hand, the science is a means to an end goal of selling more stuff. But the tools, once restricted to... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 2023
  • Other Article

The Harvard USPTO Patent Dataset: A Large-Scale, Well-Structured, and Multi-Purpose Corpus of Patent Applications

By: Mirac Suzgun, Luke Melas-Kyriazi, Suproteem K. Sarkar, Scott Duke Kominers and Stuart Shieber
Innovation is a major driver of economic and social development, and information about many kinds of innovation is embedded in semi-structured data from patents and patent applications. Though the impact and novelty of innovations expressed in patent data are difficult... View Details
Keywords: USPTO; Natural Language Processing; Classification; Summarization; Patent Novelty; Patent Trolls; Patent Enforceability; Patents; Innovation and Invention; Intellectual Property; AI and Machine Learning; Analytics and Data Science
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Suzgun, Mirac, Luke Melas-Kyriazi, Suproteem K. Sarkar, Scott Duke Kominers, and Stuart Shieber. "The Harvard USPTO Patent Dataset: A Large-Scale, Well-Structured, and Multi-Purpose Corpus of Patent Applications." Conference on Neural Information Processing Systems (NeurIPS), Datasets and Benchmarks Track 36 (2023).
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

which corporate and investor behavior is changing. We did so by analyzing data from more than 2,000 companies in 23 countries, and then ranked those countries based on the degree of integration of corporate environmental and social... View Details
Keywords: by Robert G. Eccles & George Serafeim
  • February 2001
  • Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.
  • October–December 2023
  • Article

A Practical Guide to Conversation Research: How to Study What People Say to Each Other

By: Michael Yeomans, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber and Alison Wood Brooks
Conversation—a verbal interaction between two or more people—is a complex, pervasive, and consequential human behavior. Conversations have been studied across many academic disciplines. However, advances in recording and analysis techniques over the last decade have... View Details
Keywords: Interpersonal Communication; Analytics and Data Science; Research
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Yeomans, Michael, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber, and Alison Wood Brooks. "A Practical Guide to Conversation Research: How to Study What People Say to Each Other." Advances in Methods and Practices in Psychological Science 6, no. 4 (October–December 2023).
  • June 2011 (Revised February 2024)
  • Background Note

Carbon Footprints: Methods and Calculations

By: Michael W. Toffel, Stephanie van Sice and Kelsey Carter
Describes methods to calculate the carbon footprint (greenhouse gas emissions) of an organization's operations and supply chain, and a product or service. Illustrates concepts with examples of calculating the carbon footprint of organizations and products. Provides... View Details
Keywords: Measurement; Climate Change; Climate Impact; Carbon Accounting; Carbon Footprint; Carbon Emissions; Sustainability; Environmental Management; Operations; Supply Chain; Pollutants; Measurement and Metrics; Environmental Sustainability
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Toffel, Michael W., Stephanie van Sice, and Kelsey Carter. "Carbon Footprints: Methods and Calculations." Harvard Business School Background Note 611-075, June 2011. (Revised February 2024.)
  • August 2018
  • Article

Growth Through Heterogeneous Innovations

By: Ufuk Akcigit and William R. Kerr
We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external innovations to acquire new product lines. External and internal innovations generate... View Details
Keywords: Endogenous Growth; Innovation; Citations; Scientists; Entrepreneurs; External; Internal; Patents; Innovation Strategy; Entrepreneurship; Economic Growth; Research and Development; Science
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Akcigit, Ufuk, and William R. Kerr. "Growth Through Heterogeneous Innovations." Journal of Political Economy 126, no. 4 (August 2018): 1374–1443.
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

science of nutrition began to develop in the 1890s; the presence of vitamins in food and the relationship between diet and disease are twentieth-century discoveries. But as he and his partner expanded their business in the early 1870s,... View Details
Keywords: by Nancy F. Koehn
  • 2012
  • Article

Do Voters Demand Responsive Governments? Evidence from Indian Disaster Relief

By: Shawn Cole, Andrew Healy and Eric Werker
Using rainfall, public relief, and election data from India, we examine how governments respond to adverse shocks and how voters react to these responses. The data show that voters punish the incumbent party for weather events beyond its control. However, fewer voters... View Details
Keywords: Political Elections; System Shocks; Natural Disasters; Policy; Motivation and Incentives; Public Opinion; India
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Cole, Shawn, Andrew Healy, and Eric Werker. "Do Voters Demand Responsive Governments? Evidence from Indian Disaster Relief." Journal of Development Economics 97, no. 2 (March 2012): 167–181.
  • 12 Mar 2024
  • Research & Ideas

Publish or Perish: What the Research Says About Productivity in Academia

candidate; Rachel Mural, a doctoral candidate at the Harvard Kennedy School; Jerry Thursby and Marie Thursby, visiting scholars at the Digital Data Design Institute at Harvard’s Laboratory for Innovation Science; HBS View Details
Keywords: by Ben Rand; Education
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