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Show Results For
- All HBS Web
(1,459)
- People (5)
- News (700)
- Research (331)
- Multimedia (128)
- Faculty Publications (144)
- 15 Nov 2022
- Cold Call Podcast
Planning the Future for Harlem’s Beloved Sylvia’s Restaurant
- 17 Nov 2020
- Video
2020 Staff Retirement Event
- 07 Apr 2023
- News
Honoring the Life and Legacy of Dean Jay O. Light
- 2017
- Blitz Discussions
Counter Archives
- September 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
- 08 Feb 2022
- Blog Post
Get to Know Past New Venture Competition Winners: Everly Health
With the New Venture Competition (NVC) Finale right around the corner and in celebration of the competition’s 25 years at Harvard Business School, we caught up with some of the past participants across the three tracks (Alumni, Student... View Details
- 20 Dec 2022
- Video
Happy New Year!
- 06 Dec 2013
- News
HBS Faculty Remember Nelson Mandela
- 02 Feb 2007
- News
New Giant of Steel
- 16 Sep 2015
- News
The Indian tortoise and the Chinese hare
- 11 Jul 2018
- Video
Unite, Serve, Lead: African Americans at Harvard Business School
- 05 Apr 2013
- News
Men still more likely to work full-time, study finds
- August 2024 (Revised January 2025)
- Case
Barbie: Reviving a Cultural Icon at Mattel
The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States
Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Case 525-006, August 2024. (Revised January 2025.)
- 06 Jul 2010
- News
Ocado is no Webvan but still requires a leap of faith
- April 2016 (Revised June 2019)
- Case
The Walt Disney Studios
By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details
Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)