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Show Results For
- All HBS Web
(1,455)
- People (5)
- News (697)
- Research (330)
- Multimedia (128)
- Faculty Publications (145)
- 20 Dec 2022
- Video
Happy New Year!
- 02 Jun 2023
- Blog Post
Cassidy Wald Wins Dean's Award for Service to the School and Society
Cassidy Wald (MBA 2023) has been named the recipient of the School’s Dean’s Award. This award celebrates the extraordinary achievements of a graduating student who, during their time in their program, has made a positive impact on... View Details
- August 2024 (Revised January 2025)
- Case
Barbie: Reviving a Cultural Icon at Mattel
The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States
Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Case 525-006, August 2024. (Revised January 2025.)
- 05 Apr 2013
- News
Men still more likely to work full-time, study finds
- 07 Oct 2020
- Blog Post
7 Coming Out Stories from the HBS PRIDE Club
National Coming Out Day is October 11, 2020, and HBS will be supporting and participating in events that celebrate the LGBTQ+ community all week long. Some students come out before business school, and some students wait until they arrive... View Details
- 19 Sep 2012
- News
Boring is Productive
- 01 Mar 2012
- News
Send a Message to the Women in Your Company
- 15 Nov 2022
- Cold Call Podcast
Planning the Future for Harlem’s Beloved Sylvia’s Restaurant
- 08 Feb 2022
- Blog Post
Get to Know Past New Venture Competition Winners: Everly Health
With the New Venture Competition (NVC) Finale right around the corner and in celebration of the competition’s 25 years at Harvard Business School, we caught up with some of the past participants across the three tracks (Alumni, Student... View Details
- 10 Oct 2012
- News
Feminism without perfection
- 19 Sep 2019
- News
Podcast Roundup: Climate Issues Top of Mind for Faculty and Alumni
- September 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
- 16 Sep 2015
- News
The Indian tortoise and the Chinese hare
- 11 Jul 2018
- Video
Unite, Serve, Lead: African Americans at Harvard Business School
- 06 Dec 2013
- News
HBS Faculty Remember Nelson Mandela
- 02 Feb 2007
- News
New Giant of Steel
- 21 Jan 2016
- News
Doing his job
- April 2016 (Revised June 2019)
- Case
The Walt Disney Studios
By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details
Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)