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- Faculty Publications (353)
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- All HBS Web (430)
- Faculty Publications (353)
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- August 1998 (Revised May 1999)
- Case
Network Computer, Inc.
By: Lynda M. Applegate and Kirk A. Goldman
Keywords: Information Infrastructure; Networks; Corporate Strategy; Information Technology; Internet and the Web; Computer Industry
Applegate, Lynda M., and Kirk A. Goldman. "Network Computer, Inc." Harvard Business School Case 399-026, August 1998. (Revised May 1999.)
- August 2007
- Case
Satelite Distribuidora de Petroleo
By: Lynda M. Applegate and Andrea M.A.F. Minardi
Marcelo Alecrim, the owner of SAT, a gas distribution company in Brazil, envisioned many growth opportunities but lacked financial resources to pursue them. He was approaching an American private equity fund to raise money. Describes Alecrim's challenge in creating SAT... View Details
Keywords: Business Model; Entrepreneurship; Private Equity; Growth and Development Strategy; Emerging Markets; Utilities Industry; Brazil
Applegate, Lynda M., and Andrea M.A.F. Minardi. "Satelite Distribuidora de Petroleo." Harvard Business School Case 808-062, August 2007.
- November 1989 (Revised June 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B2)
By: Lynda M. Applegate and Julie H. Hertenstein
Gives the voting results for the Power Systems Division's Vax System upgrade project. View Details
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B2)." Harvard Business School Supplement 189-121, November 1989. (Revised June 1995.)
- January 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B1)
By: Lynda M. Applegate and Julie H. Hertenstein
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B1)." Harvard Business School Supplement 189-120, January 1989. (Revised September 1995.)
- May 2003 (Revised May 2004)
- Case
Submarino.com (B)
By: Lynda M. Applegate and Luiz Felipe Monteiro
Supplements the (A) case. View Details
Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Retail Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal
Applegate, Lynda M., and Luiz Felipe Monteiro. "Submarino.com (B)." Harvard Business School Case 803-012, May 2003. (Revised May 2004.)
- March 1988
- Background Note
Leadership and the Information Technology Organization
By: Lynda M. Applegate and Donna B. Stoddard
Applegate, Lynda M., and Donna B. Stoddard. "Leadership and the Information Technology Organization." Harvard Business School Background Note 188-114, March 1988.
- May 2002 (Revised October 2002)
- Case
Telewest Communications plc
By: Lynda M. Applegate and Laure Mougeot Stroock
Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to... View Details
Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Competition; Competitive Strategy; Expansion; Telecommunications Industry; Europe; United Kingdom
Applegate, Lynda M., and Laure Mougeot Stroock. "Telewest Communications plc." Harvard Business School Case 802-011, May 2002. (Revised October 2002.)
- December 1987 (Revised March 1990)
- Case
Manufacturers Hanover Corp.: The New Information Technology Organization (A)
By: Lynda M. Applegate and Donna B. Stoddard
Applegate, Lynda M., and Donna B. Stoddard. "Manufacturers Hanover Corp.: The New Information Technology Organization (A)." Harvard Business School Case 188-037, December 1987. (Revised March 1990.)
- May 1994 (Revised November 1994)
- Case
PepsiCo: A View from the Corporate Office
Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details
Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry
Applegate, Lynda M., and Leonard A. Schlesinger. "PepsiCo: A View from the Corporate Office." Harvard Business School Case 694-078, May 1994. (Revised November 1994.)
- November 1997 (Revised May 2002)
- Case
MicroAge, Inc.: Orchestrating the Information Technology Value Chain
By: Lynda M. Applegate and Kirk A. Goldman
MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
- March 2020
- Supplement
Cafe Kenya, Spreadsheet for Students (Brief Case)
By: Lynda M. Applegate and James T. Kindley
- December 1995
- Supplement
Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market
By: Lynda M. Applegate and Janis Lee Gogan
Applegate, Lynda M., and Janis Lee Gogan. "Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market." Harvard Business School Video Supplement 196-503, December 1995.
- March 1996 (Revised August 1996)
- Case
Open Market, Inc.: Managing in a Turbulent Environment
By: Lynda M. Applegate and Janis Lee Gogan
Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and... View Details
Keywords: Business Strategy; Growth and Development; Business Startups; Internet and the Web; Change; Growth and Development Strategy; Organizations; Web Services Industry
Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)
- April 1994 (Revised October 2001)
- Case
Mrs. Fields, Inc. (1977 - 1987)
By: Lynda M. Applegate and Keri O. Pearlson
Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details
Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry
Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. (1977 - 1987)." Harvard Business School Case 194-064, April 1994. (Revised October 2001.)
- October 1992
- Teaching Note
Otisline (A) & (B) TN
By: Lynda M. Applegate and Donna B. Stoddard
Teaching Note for (9-186-304) and (9-190-149). View Details
- April 2007 (Revised November 2007)
- Background Note
M-TRONICS (B)
By: Joseph L. Bower and Lynda M. Applegate
Bower, Joseph L., and Lynda M. Applegate. "M-TRONICS (B)." Harvard Business School Background Note 807-157, April 2007. (Revised November 2007.)
- January 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B3)
By: Lynda M. Applegate and Julie H. Hertenstein
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B3)." Harvard Business School Supplement 189-122, January 1989. (Revised September 1995.)
- January 1989 (Revised September 1995)
- Case
Westinghouse Electric Corp.: Automating the Capital Budget Process (A)
By: Lynda M. Applegate and Julie H. Hertenstein
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budget Process (A)." Harvard Business School Case 189-119, January 1989. (Revised September 1995.)
- October 2004 (Revised May 2006)
- Case
Transforming Singapore's Public Libraries (Abridged)
By: Lynda M. Applegate and Roger H. Hallowell
The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human-resources management, and marketing approaches unusual for government agencies. View Details
Keywords: Transformation; Organizational Change and Adaptation; Service Delivery; Marketing Strategy; Competitive Advantage; Human Resources; Information Technology; Nonprofit Organizations; Public Administration Industry; Singapore
Applegate, Lynda M., and Roger H. Hallowell. "Transforming Singapore's Public Libraries (Abridged)." Harvard Business School Case 805-028, October 2004. (Revised May 2006.)
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (C)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (C)." Harvard Business School Case 803-053, October 2002. (Revised February 2003.)