Publications

September 1995 (Revised October 1996)
Case

Symantec: Transformation for the 1990s

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Organizational Change and Adaptation

April 1995 (Revised June 2002)
Case

Xerox: Outsourcing Global Information Technology Resources

By: Lynda M. Applegate and Kevin Davis

In order to increase revenues, develop new technologies, and manage information technology more efficiently, Xerox decided to sign a 10-year, $3.2 billion contract with Electronic Data Systems (EDS). This case describes the events that preceded Xerox's decision to... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Job Cuts and Outsourcing; Information Technology Industry

June 2010
Case

The Shaw Group Inc.: Entrepreneurial Innovation

By: Lynda M. Applegate and Edward Watson

The case describes the founding and evolution of the Shaw Group through acquisition. The case is set at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Innovation and Invention; Leadership; Growth and Development Strategy; Infrastructure; Business Processes; Organizational Design; Information Technology

June 2010 (Revised September 2010)
Case

Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission

By: Lynda M. Applegate and Gabriele Piccoli

Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer... View Details

Keywords: Change Management; Customer Satisfaction; Corporate Entrepreneurship; Employee Relationship Management; Brands and Branding; Service Delivery; Mission and Purpose; Performance Improvement; Accommodations Industry

2005
Article

Beyond Knowledge Transfer: A Typology of Knowledge Sharing Behavior in Virtual Teams

By: Deborah Soule and Lynda M. Applegate

Keywords: Knowledge; Behavior; Groups and Teams; Knowledge Sharing

June 2006
Case

AtHoc: Dealing With Disruption

By: Lynda M. Applegate and Brian DeLacey

Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business opportunities, and customer... View Details

Keywords: Business Growth and Maturation; Disruptive Innovation; Corporate Entrepreneurship; Business Strategy; Venture Capital

January 2003
Teaching Note

Wyndham International: Fostering High-Touch with High-Tech (TN)

By: Lynda M. Applegate and Gabriel Piccoli

Teaching Note for (9-803-092). View Details

Keywords: Accommodations Industry

November 2002
Supplement

Charles Schwab in 2002

By: Lynda M. Applegate and Jamie Ladge

September 2002 (Revised October 2002)
Case

Oklahoma VISION Project

By: Lynda M. Applegate and Susan Saltrick

Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable... View Details

Keywords: Measurement and Metrics; Internet and the Web; Performance Evaluation; Technological Innovation; Partners and Partnerships; Service Delivery; Innovation and Management; Entrepreneurship; Education; Information Technology Industry; Education Industry; Oklahoma; Western United States

June 2002
Teaching Note

Medtronic Vision 2010 (A) and (B), TN

By: Lynda M. Applegate and Maddy Kadish

March 2001 (Revised July 2001)
Teaching Note

Ventro: Builder of B2B Businesses and Ventro: Builder of B2B Businesses (Condensed) TN

By: Lynda M. Applegate and Meredith Collura

Teaching Note for (9-801-042) and (9-801-274). View Details

Keywords: Information Technology Industry; Service Industry

June 2000 (Revised September 2000)
Case

Amazon.com: Exploiting the Value of Digital Business Infrastructure

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry

1 Nov 1985
Conference Presentation

Implementing Model Extraction in a Model Manager

By: Lynda M. Applegate and G. Klein

Keywords: Management

May 1996
Case

Colliers and the Technology Solution

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Technology

August 1992 (Revised October 2001)
Teaching Note

Mrs. Fields Cookies TN

By: Lynda M. Applegate and James I. Cash Jr.

Teaching Note for (9-189-056). View Details

Keywords: Food and Beverage Industry

December 1995 (Revised February 2006)
Teaching Note

Open Market, Inc.: Managing in a Turbulent Environment TN

By: Lynda M. Applegate and Janis Lee Gogan

Teaching Note for (9-196-097). View Details

December 2012
Supplement

Home Essentials: Building a Global Service Business with Local Operations (CW)

By: Lynda M. Applegate and William R. Kerr

March 1993 (Revised September 1995)
Case

Chemical Bank: Technology Support for Cooperative Work

By: Lynda M. Applegate and Donna B. Stoddard

Describes the organization and IT environment that Bruce Hasenyager found when he arrived at Chemical Bank. Goes on to explain his decision for implementing Lotus Notes as an "indispensable" management tool. Software is available: Order No. 9-196-701 (Windows version)... View Details

Keywords: Organizations; Decision Making; Decisions; Management Style; Management Analysis, Tools, and Techniques; Applications and Software; Information Technology; Information; Information Management; Technology Industry

April 2007 (Revised March 2018)
Case

M-TRONICS (A)

By: Joseph L. Bower and Lynda M. Applegate

The new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established... View Details

Keywords: Business Subsidiaries; Business Model; Corporate Entrepreneurship; Growth and Development Strategy; Integration