Publications

September 2000 (Revised November 2002)
Case

Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry

August 2000 (Revised December 2001)
Background Note

Emerging Networked Business Models: Lessons from the Field

By: Lynda M. Applegate and Meredith Collura

Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details

Keywords: Business Model; Decision Making; Networks; Strategy

July 1998 (Revised September 1998)
Case

Day in the Life of a Professor in 1998, A

By: Lynda M. Applegate and Jared Bleak

Keywords: Teaching; Education

March 1996
Case

Burlington Northern Railroad: Back on Track

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Rail Industry

February 2022
Teaching Note

Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

By: Lynda M. Applegate and Michael Norris

August 1992 (Revised October 2001)
Teaching Note

Mrs. Fields Cookies TN

By: Lynda M. Applegate and James I. Cash Jr.

Teaching Note for (9-189-056). View Details

Keywords: Food and Beverage Industry

June 2022
Case

Akervall Technologies: Leading Through Crisis

By: Lynda M. Applegate and Ariel Beck

April 2022 (Revised August 2024)
Case

Andonix: Building Businesses in Turbulent Times

By: Lynda M. Applegate and Ankita Panda

February 2018
Teaching Plan

Entrepreneurship for All

By: Lynda M. Applegate and Julia Kelley

Teaching Note for HBS No. 818-007. View Details

November 1995
Teaching Note

PepsiCo: A View from the Corporate Office TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-694-078). View Details

Keywords: Food and Beverage Industry

September 1995 (Revised September 1996)
Case

Symantec: Redefining the Information Infrastructure

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Information Management; Infrastructure; Information Technology Industry

February 1995 (Revised October 1995)
Case

Doing Business in a Distributed World: Clients, Servers, and the Stuff in Between

By: Lynda M. Applegate and Geoffrey Bock

Examines business computing as it is evolving in the 1990s. Compares the highly centralized and tightly controlled systems of the past with today's flexible, networked, client/server technology. Serves as an introduction to client/server terminology and technology. View Details

Keywords: Information Infrastructure; Information Technology; Performance Improvement; Transformation; Technological Innovation; Business Strategy; Adoption; Information Technology Industry