Publications

April 2022 (Revised August 2024)
Case

Andonix: Building Businesses in Turbulent Times

By: Lynda M. Applegate and Ankita Panda

February 2018
Teaching Plan

Entrepreneurship for All

By: Lynda M. Applegate and Julia Kelley

Teaching Note for HBS No. 818-007. View Details

November 1995
Teaching Note

PepsiCo: A View from the Corporate Office TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-694-078). View Details

Keywords: Food and Beverage Industry

September 1995 (Revised September 1996)
Case

Symantec: Redefining the Information Infrastructure

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Information Management; Infrastructure; Information Technology Industry

Find at Harvard

February 1995 (Revised October 1995)
Case

Doing Business in a Distributed World: Clients, Servers, and the Stuff in Between

By: Lynda M. Applegate and Geoffrey Bock

Examines business computing as it is evolving in the 1990s. Compares the highly centralized and tightly controlled systems of the past with today's flexible, networked, client/server technology. Serves as an introduction to client/server terminology and technology. View Details

Keywords: Information Infrastructure; Information Technology; Performance Improvement; Transformation; Technological Innovation; Business Strategy; Adoption; Information Technology Industry

February 2010 (Revised January 2014)
Supplement

CommonAngels (B)

By: Lynda M. Applegate and Kaitlyn Simpson

This case discusses changes in CommonAngels' investment model and organization between 2005 and 2009. View Details

Keywords: Business Model; Entrepreneurship; Venture Capital; Investment; Organizational Structure; Social and Collaborative Networks; Financial Services Industry

April 2009
Teaching Note

Satelite Distribuidora de Petroleo (TN)

By: Lynda M. Applegate and Andrea Minardi

Teaching Note for [808062]. View Details

Keywords: Natural Environment; Opportunities; Private Equity; Financing and Loans; Business Model; Energy Industry; Brazil

November 2008
Teaching Note

Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)

By: Lynda M. Applegate and Deborah Soule

Teaching Note for [807167]. View Details

Keywords: Multinational Firms and Management; Knowledge Use and Leverage; Information Technology; Transformation; Consumer Products Industry; Food and Beverage Industry

March 2008 (Revised August 2008)
Supplement

Medtronic Vision 2010 (CW)

By: Lynda M. Applegate and James Zeitler

Keywords: Business Plan; Decision Choices and Conditions; Forecasting and Prediction; Cash Flow; Opportunities; Medical Devices and Supplies Industry

December 2006 (Revised March 2007)
Case

Worldwide Orphans Foundation

By: Lynda M. Applegate and Susan Saltrick

How does a small non-profit build its organization, funding, & visibility to become sustainable? Traces the history of Worldwide Orphans Foundation from its early days as little more than the dream of its impassioned founder, Dr. Jane Aronson, to a thriving global... View Details

Keywords: Globalized Firms and Management; Nonprofit Organizations; Business History; Business Growth and Maturation; Welfare

Find at Harvard

September 2006 (Revised February 2011)
Case

Empemex

By: Lynda M. Applegate and Regina Garcia-Cuellar

Studies an entrepreneurial venture in Mexico City. The protagonists, two MBAs from HBS, started a pawn shop chain funded from their private equity office after finishing business school. This is timed at a point where the protagonists have to decide how to grow the... View Details

Keywords: Developing Countries and Economies; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Mexico City; United States

June 2005 (Revised May 2006)
Case

Covisint (B): Building an Automotive Supply Chain Exchange

By: Lynda M. Applegate and Elizabeth Collins

Supplements the (A) case. View Details

Keywords: Auto Industry

May 2004
Supplement

Slingshot Technology, Inc. Supplement: Partnership Agreements

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Consulting Industry

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (A)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

June 2002
Teaching Note

Valuing the AOL Time Warner Merger, TN

By: Lynda M. Applegate and Maddy Kadish

Teaching Note for (9-802-098). View Details

Keywords: Media and Broadcasting Industry; Entertainment and Recreation Industry

January 2002
Case

Metromove.com Business Plan

By: Lynda M. Applegate and Sheila Marcelo

Enables analysis of a business plan in a volatile market. Also enables analysis of the decisions entrepreneurs must make as they start a new business, develop the concept, choose partners, and find funding. View Details

Keywords: Business Plan; Decisions; Entrepreneurship; Venture Capital; Business or Company Management; Partners and Partnerships

November 2000
Supplement

Intellectual Asset Valuation Exercise and Exhibits

By: Lynda M. Applegate and Gavin Clarkson

September 2000
Case

Intellectual Property Exchange (A), The

By: Lynda M. Applegate and Gavin Clarkson

As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details

Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet