Publications

July 1998 (Revised September 1998)
Case

Day in the Life of a Professor in 1998, A

By: Lynda M. Applegate and Jared Bleak

Keywords: Teaching; Education

March 1996
Case

Burlington Northern Railroad: Back on Track

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Rail Industry

February 2022
Teaching Note

Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

By: Lynda M. Applegate and Michael Norris

July 1995 (Revised October 1995)
Background Note

Electronic Commerce: Trends and Opportunities

By: Lynda M. Applegate and Janis Lee Gogan

In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS)--networked computers that enable companies to share information and... View Details

Keywords: Internet and the Web; Trends; Opportunities

March 1992 (Revised September 1995)
Background Note

Note on Chemical Bank Lotus Notes Demonstration Software: Windows & Macintosh Versions

By: Lynda M. Applegate and Donna B. Stoddard

Keywords: Applications and Software; Information Technology; Banking Industry

March 1990 (Revised December 1995)
Teaching Note

Westinghouse Electric Corp.: Automating the Capital Budget Process Series, Teaching Note

By: Lynda M. Applegate and Julie H. Hertenstein

Keywords: Capital Budgeting; Business Processes; Manufacturing Industry; Consumer Products Industry

December 1989 (Revised September 1995)
Supplement

Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B)

By: Lynda M. Applegate and Julie H. Hertenstein

Keywords: Capital Budgeting; Consumer Products Industry; Manufacturing Industry

October 1996 (Revised January 1997)
Case

Internet Securities

By: Lynda M. Applegate and Janis Lee Gogan

Keywords: Internet

August 2007
Case

Satelite Distribuidora de Petroleo

By: Lynda M. Applegate and Andrea M.A.F. Minardi

Marcelo Alecrim, the owner of SAT, a gas distribution company in Brazil, envisioned many growth opportunities but lacked financial resources to pursue them. He was approaching an American private equity fund to raise money. Describes Alecrim's challenge in creating SAT... View Details

Keywords: Business Model; Entrepreneurship; Private Equity; Growth and Development Strategy; Emerging Markets; Utilities Industry; Brazil

Educators

November 1989 (Revised June 1995)
Supplement

Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B2)

By: Lynda M. Applegate and Julie H. Hertenstein

Gives the voting results for the Power Systems Division's Vax System upgrade project. View Details

Keywords: Capital Budgeting; Manufacturing Industry

January 1989 (Revised September 1995)
Supplement

Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B1)

By: Lynda M. Applegate and Julie H. Hertenstein

Keywords: Capital Budgeting; Manufacturing Industry

May 2003 (Revised May 2004)
Case

Submarino.com (B)

By: Lynda M. Applegate and Luiz Felipe Monteiro

Supplements the (A) case. View Details

Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Retail Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal

Educators

March 1988
Background Note

Leadership and the Information Technology Organization

By: Lynda M. Applegate and Donna B. Stoddard

Keywords: Leadership; Information Technology; Organizations

May 2002 (Revised October 2002)
Case

Telewest Communications plc

By: Lynda M. Applegate and Laure Mougeot Stroock

Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to... View Details

Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Competition; Competitive Strategy; Expansion; Telecommunications Industry; Europe; United Kingdom

December 1987 (Revised March 1990)
Case

Manufacturers Hanover Corp.: The New Information Technology Organization (A)

By: Lynda M. Applegate and Donna B. Stoddard

Keywords: Banks and Banking; Information Technology; Banking Industry

May 1994 (Revised November 1994)
Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger

Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details

Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry

Educators

November 1997 (Revised May 2002)
Case

MicroAge, Inc.: Orchestrating the Information Technology Value Chain

By: Lynda M. Applegate and Kirk A. Goldman

MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details

Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona