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Show Results For
- All HBS Web
(3,435)
- People (2)
- News (1,084)
- Research (1,989)
- Events (6)
- Multimedia (32)
- Faculty Publications (1,224)
- 06 Mar 2008
- News
Marketing Can Serve Citizens as Well as Consumers
- 01 Aug 2001
- News
George C. Lodge
a post for Lodge as assistant secretary of labor for international affairs in the Eisenhower administration, a position to which he was reappointed several years later by President Kennedy. In 1962, Lodge, who had strong views about... View Details
- 04 Oct 2007
- What Do You Think?
Has Managerial Capitalism Peaked?
Summing Up The clear consensus of those responding to this month's column is that managerial capitalism, as John Bogle terms it, has peaked. But what will follow it is less clear. Many doubt that the form of owners' capitalism represented... View Details
Keywords: by Jim Heskett
- 27 Nov 2013
- News
Can Garment Factories Become Safer?
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 06 Oct 2020
- Working Paper Summaries
Optimal Illiquidity
- 01 Apr 2001
- News
Books: Brand New
by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How Entrepreneurs Earned Consumers’... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. That's why Harvard Business School... View Details
Keywords: by Carmen Nobel
- 2008
- Book
Greater Good: How Good Marketing Makes for Better Democracy
By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
- 01 Apr 2014
- News
FDA Moves to Regulate E-Cigarettes
- 08 Mar 2017
- News
It's High Time: Weed at Harvard
- 27 Jun 2016
- Research & Ideas
These Management Practices, Like Certain Technologies, Boost Company Performance
Along with colleagues Nicholas Bloom, Stanford University, and John Van Reenen, London School of Economics, Sadun challenges this view in a new National Bureau of Economic Research working paper, Management as a Technology? They argue... View Details
Keywords: by Michael Blanding
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could respond with targeted advertising... View Details
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
inventory without the use of technology," says John Jong-Hyun Kim, a senior lecturer and William Henry Bloomberg fellow at Harvard Business School. "And yet, schools have been slow to adopt and integrate technology in the... View Details
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
idea, showing that the less time they gave people to examine a choice, the more likely they were to go for the newer option. “When you are under time pressure, you are even less likely to scrutinize the options, and particularly likely to take the revised label at face... View Details
- 05 May 2016
- Cold Call Podcast
The Real Cost of Ignoring Mental Health in the Workplace
Keywords: Re: John A. Quelch
- 19 Feb 2015
- Video
Health Care is Every Company’s Business
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora Kornfeld, adjunct faculty, Schulich... View Details