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  • All HBS Web  (3,430)
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    • Events  (6)
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  • 06 Oct 2020
  • Working Paper Summaries

Optimal Illiquidity

Keywords: by John Beshears, James J. Choi, Christopher Clayton, Christopher Harris, David Laibson, and Brigitte C. Madrian
  • 25 Oct 2006
  • Op-Ed

Fixing Executive Options: The Veil of Ignorance

the vesting period—appears to vitiate many of the benefits of incentive alignment. How might option compensation be refashioned to deliver the benefits without the distortions? Perhaps the answer to these problems can be found with philosophers rather than financial or... View Details
Keywords: by Mihir Desai & Joshua Margolis
  • 08 Mar 2017
  • News

It's High Time: Weed at Harvard

  • 2008
  • Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details
Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare
Citation
Related
Quelch, John A., and Katherine E. Jocz. Greater Good: How Good Marketing Makes for Better Democracy. Boston: Harvard Business Press, 2008.
  • 24 Aug 2016
  • Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details
Keywords: by Amelia Kunhardt
  • 01 Apr 2014
  • News

FDA Moves to Regulate E-Cigarettes

  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

ambitious but not always assured. “Career planning provides an opportunity to think about 'enough,' especially in a given timeframe." Our late colleague at Harvard Business School, Clayton Christensen, provided inspiration for this kind of thinking View Details
Keywords: by James Heskett
  • 15 Nov 2012
  • Research & Ideas

Funding the Design of Livable Cities

Editor's note: This article originally appeared on Harvard University's Real Estate Academic Initiative website. If Harvard Business School and the Graduate School of Design seem miles apart both literally and culturally, John Macomber is... View Details
Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

try to change people's behavior around overeating, smoking, or other bad habits many are desperate to break. That's why John and Norton are so intrigued by a company called StickK.com (pronounced "stick"),... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • 27 Nov 2013
  • News

Can Garment Factories Become Safer?

  • 08 Jan 2018
  • Working Paper Summaries

Come Together: Firm Boundaries and Delegation

Keywords: by Laura Alfaro, Nick Bloom, Paola Conconi, Harald Fadinger, Patrick Legros, Andrew F. Newman, Raffaella Sadun, and John Van Reenen
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and get something of value in return. That is the idea put forward... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 05 May 2016
  • Video

The Real Cost of Ignoring Mental Health in the Workplace

  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. That's why Harvard Business School... View Details
Keywords: by Carmen Nobel
  • 01 Aug 2001
  • News

George C. Lodge

a post for Lodge as assistant secretary of labor for international affairs in the Eisenhower administration, a position to which he was reappointed several years later by President Kennedy. In 1962, Lodge, who had strong views about... View Details
Keywords: Alumni Achievement Award; Stanley F. Teele; Ezra F. Vogel; John W. Rosenblum
  • 04 Oct 2007
  • What Do You Think?

Has Managerial Capitalism Peaked?

Summing Up The clear consensus of those responding to this month's column is that managerial capitalism, as John Bogle terms it, has peaked. But what will follow it is less clear. Many doubt that the form of owners' capitalism represented... View Details
Keywords: by Jim Heskett
  • 10 Mar 2014
  • Research & Ideas

Counting Up the Effects of Sarbanes-Oxley

changes had any impact in the lead-up to the financial crisis. HBS Associate Professor Suraj Srinivasan and Harvard Law School Professor John C. Coates leverage the benefit of hindsight to assess research findings from over 120 papers in... View Details
Keywords: by Julia Hanna; Accounting; Banking
  • 13 Jun 2016
  • News

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova

  • 01 Apr 2001
  • News

Books: Brand New

by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How Entrepreneurs Earned Consumers’... View Details
Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information
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