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  • June 2007
  • Article

Which Levers Boost ROI?

By: Margeaux Cvar and John A. Quelch
The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details
Keywords: Mathematical Methods; Financial Markets; Investment Return
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  • January 2009 (Revised June 2014)
  • Supplement

CityCenter (B): Economics and Delivery

By: A. Eugene Kohn, John D. Macomber and Ben Creo
Bill Smith is informed by his general contractor that a key component of the Aria Resort is going to be delayed. Aria is the centerpiece of CityCenter: a $9 billion complex and a bet-the-firm decision for MGM Mirage. Smith must make a decision as to whether to force... View Details
Keywords: Buildings and Facilities; Decision Choices and Conditions; Construction; Finance; Organizational Structure; Projects; Complexity
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  • Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details
Keywords: Market Design; Jobs and Positions
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  • January 2008
  • Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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  • 11 May 2010
  • First Look

First Look: May 11

Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details
Keywords: Martha Lagace
  • April 2010 (Revised September 2011)
  • Case

Malaysia: People First?

By: Diego A. Comin and John Abraham
On March 30, 2010, Prime Minister Najib Razak presented his new economic model (NEM) for Malaysia. With the goal of raising per capita income to over $15,000 by 2020 from the current level of $6,634, the plan included measures to improve human capital, reduce migration... View Details
Keywords: Globalized Economies and Regions; Problems and Challenges; Crime and Corruption; Developing Countries and Economies; Development Economics; Emerging Markets; Transformation; Governing Rules, Regulations, and Reforms; Wealth and Poverty; Equality and Inequality; Malaysia
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  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers... View Details
Keywords: Dina Gerdeman
  • November 2013
  • Article

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details
Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States
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  • 2022
  • Afterword

The Internet's Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld
Keywords: Internet and the Web; Society
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  • June 2010 (Revised January 2021)
  • Teaching Note

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld
Teaching Note for 510057. View Details
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  • March 2010 (Revised August 2010)
  • Teaching Note

Slanket: Responding to Snuggie's Market Entry (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
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  • April 2008
  • Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France
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  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

driving force of capitalism. Described by John Kenneth Galbraith as "the most sophisticated conservative" of the twentieth century, Schumpeter made his mark as the prophet of incessant change. His... View Details
Keywords: Martha Lagace
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in... View Details
Keywords: Martha Lagace
  • February 2007
  • Tutorial

Measuring Marketing Performance

By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

and the normative orientation of medical professionals. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54600 Summer 2018 California Management Review CSR Needs CPR: Corporate Sustainability and Politics By: Lyon, Thomas, Magali View Details
Keywords: Dina Gerdeman
  • October 2013 (Revised June 2014)
  • Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
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  • 05 Jul 2016
  • First Look

July 5, 2016

July–August 2016 Harvard Business Review Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams By: Bernstein, Ethan, John Bunch, Niko Canner, and Michael Lee Abstract—Holacracy... View Details
Keywords: Sean Silverthorne
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton. John... View Details
Keywords: Martha Lagace
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

also—and crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a... View Details
Keywords: Martha Lagace

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