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    • All HBS Web  (1,884)
      • Faculty Publications  (355)

      by George SerafeimRemove by George Serafeim →

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      • March 1998 (Revised November 1999)
      • Case

      USA TODAY Online

      By: John A. Deighton and Anthony St. George
      How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
      Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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      Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
      • January 1998 (Revised April 2001)
      • Case

      Acer America: Development of the Aspire

      By: Christopher A. Bartlett and Anthony St. George
      Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details
      Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan
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      Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Case 399-011, January 1998. (Revised April 2001.)
      • October 1997 (Revised June 1998)
      • Case

      Woolworths South Africa

      By: David B. Yoffie and Anthony St. George
      Woolworths South Africa is one of the most successful retail chains in the country, modeled on Marks and Spencer of the United Kingdom. This case focuses on the sources of Woolworth's competitive advantage within South Africa and the challenges of growth in the wake of... View Details
      Keywords: Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Growth Management; Global Strategy; Industry Structures; Marketing Strategy; Strategy; Business or Company Management; Retail Industry; South Africa
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      Yoffie, David B., and Anthony St. George. "Woolworths South Africa." Harvard Business School Case 798-026, October 1997. (Revised June 1998.)
      • January 1997
      • Case

      World Bank (A1): Rural Development (Revisited)

      By: George C. Lodge
      Begins with a brief description of the World Bank and its commitment to rural development. Discusses the bank's Northeast rural development program in Brazil, outlining its failure, success, and structural design. The questions raised by the project are left for the... View Details
      Keywords: International Finance; Development Economics; Rural Scope; Policy; Problems and Challenges; Government Legislation
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      Lodge, George C. "World Bank (A1): Rural Development (Revisited)." Harvard Business School Case 797-090, January 1997.
      • October 1996 (Revised April 1997)
      • Case

      Tweeter etc.

      By: John T. Gourville and George Wu
      In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
      Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry
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      Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
      • July 1995 (Revised April 1996)
      • Case

      Cambridge Technology Partners (A)

      By: Teresa M. Amabile, George P. Baker III and Michael Beer
      Cambridge Technology Partners uses a highly innovative product strategy, supported by a human resources strategy, that has been very successful. However, high growth rates jeopardize product quality while tension about relative compensation levels between sales and... View Details
      Keywords: Growth Management; Compensation and Benefits; Organizational Culture; Quality; Human Resources; Relationships; Innovation and Invention; Consulting Industry; Massachusetts
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      Amabile, Teresa M., George P. Baker III, and Michael Beer. "Cambridge Technology Partners (A)." Harvard Business School Case 496-005, July 1995. (Revised April 1996.)
      • April 1992 (Revised February 1993)
      • Supplement

      Otis South Africa (B)

      By: Michael Beer
      Covers a June 1990 Social Responsibility Conference held by George David to evaluate the progress of his new management team in increasing the pace of nonwhite advancement. The U.S. CEO and the managing director of Otis South Africa disagree over the suitability of... View Details
      Keywords: Conflict Management; Race; Corporate Social Responsibility and Impact; Management Teams; South Africa
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      Beer, Michael. "Otis South Africa (B)." Harvard Business School Supplement 492-050, April 1992. (Revised February 1993.)
      • March 1992 (Revised June 1992)
      • Case

      Thermo Electron Corp.

      By: Carliss Y. Baldwin
      George Hatsopoulos, CEO at Thermo Electron Corp., is considering whether to issue shares in a subsidiary via an initial public offering (IPO). The company has developed an unusual corporate structure in which subsidiaries fund new ventures by raising debt and equity in... View Details
      Keywords: Financial Management; Business Subsidiaries; Resource Allocation; Valuation; Organizational Structure; Business Headquarters; Initial Public Offering; Capital Structure; Capital Markets; Financial Strategy; Corporate Finance; Semiconductor Industry; Technology Industry
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      Baldwin, Carliss Y. "Thermo Electron Corp." Harvard Business School Case 292-104, March 1992. (Revised June 1992.)
      • February 1984
      • Case

      Megalith, Inc. -- Hay Associates (B)

      By: D. Quinn Mills and George W. Baird
      Describes Hay Associates Climate Survey Questionnaire and the eight dimensions of organizational climate. Rewritten by G.W. Baird, company partner. View Details
      Keywords: Surveys; Organizations; Human Resources
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      Mills, D. Quinn, and George W. Baird. "Megalith, Inc. -- Hay Associates (B)." Harvard Business School Case 484-070, February 1984.
      • February 1984
      • Case

      Megalith, Inc. -- Hay Associates (C)

      By: D. Quinn Mills, George W. Baird and George W. Baird
      Provides a glossary of executive compensation terms. Rewritten by G.W. Baird, company partner. View Details
      Keywords: Executive Compensation; Compensation and Benefits; Employment Industry
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      Mills, D. Quinn, George W. Baird, and George W. Baird. "Megalith, Inc. -- Hay Associates (C)." Harvard Business School Case 484-071, February 1984.
      • Forthcoming
      • Article

      Disclosure Standards and Communication Norms: Evidence of Voluntary Sustainability Standards as a Coordinating Device for Capital Markets

      By: Khrystyna Bochkay, Jeffrey Hales and George Serafeim
      In this paper, we examine how the development of voluntary sustainability standards has affected the nature of information covered in conference calls. Using industry-specific dictionaries of sustainability terms contained in the disclosure standards developed by the... View Details
      Keywords: Voluntary Disclosure; Accounting Standards; Sustainability Reporting; Sustainability Standards; ESG; ESG Disclosure; Accounting; Corporate Disclosure; Environmental Sustainability; Corporate Social Responsibility and Impact; Standards; United States
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      Bochkay, Khrystyna, Jeffrey Hales, and George Serafeim. "Disclosure Standards and Communication Norms: Evidence of Voluntary Sustainability Standards as a Coordinating Device for Capital Markets." Review of Accounting Studies (forthcoming). (Pre-published online March 17, 2025.)
      • Research Summary

      Great Negotiator Study Initiative

      By: James K. Sebenius

      What can be legitimately be learned from closely studying great negotiators at work? Since 2000, the Program on Negotiation (PON)—an active inter-university consortium mainly comprised of numerous faculty from across... View Details

      • Research Summary

      Overview

      By: Charlotte L. Robertson
      Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details
      • Research Summary

      Overview

      By: Vincent Pons
      Professor Pons studies questions in political economy and development with the goal of understanding how democratic systems function, and how they can be improved.

      He decomposes the electoral cycle into four essential steps: the factors affecting voter... View Details
      • Research Summary

      The Political Power of Weak Interests

      By: Gunnar Trumbull

      One of the most broadly accepted theoretical claims of public policy is the proposal that interests shared by a large set of actors tend to be under-represented in public policy. From Mancur Olson to George Stigler to James Q. Wilson, our most influential theorists... View Details

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