Publications

2017
Chapter

Gapponshugi in Global Perspective: Debating the Responsibility of Capitalism

By: Geoffrey Jones

This chapter places the concepts of ethical capitalism developed by the 19th century Japanese venture capitalist Shibusawa Eiichi in a global historical perspective. The chapter reviews the similarities and differences over time and between countries of proponents of... View Details

Keywords: Corporate Responsibility; Business Ethics; Ethics; Business and Stakeholder Relations; Business History; Corporate Social Responsibility and Impact

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June 2010 (Revised January 2019)
Case

The Guggenheims and Chilean Nitrates

By: Geoffrey Jones and Felipe Tamega Fernandes

The case describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion led the firm to Chile, first in copper and later in natural nitrates. Chile's economic growth was driven by the... View Details

Keywords: History; Venture Capital; Business History; Entrepreneurship; Globalization; Foreign Direct Investment; Financial Crisis; Mining Industry; Chile

Web

Courses - Private Capital Project

Lecturer Jo Tango & Senior Lecturer Archie L. Jones FALL; Q1Q2 This course focuses on venture capital and private equity. It is designed for students who are either new to VCPE or interested in its strategic issues, not for those with... View Details

July 2020 (Revised September 2021)
Case

Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil

By: Geoffrey Jones and Yazeed Al-Rashed

This case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 percent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire,... View Details

Keywords: Oil; Globalization; Energy Sources; History; Biography; Energy Industry; Turkey; Central Asia; Middle East

July 2022 (Revised January 2023)
Case

Vicky Tsai and Tatcha: Confronting Stereotypes

By: Geoffrey Jones and Veronica Tong

Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details

Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States

February 2008
Article

Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

By: Geoffrey Jones

This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry

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August 2007 (Revised October 2022)
Case

Ken Durham and Unilever as a 'Multi-Local Multinational'

By: Geoffrey Jones and Stephanie Decker

Explores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa.... View Details

Keywords: Business Divisions; Local Range; Global Strategy; Multinational Firms and Management; Management Style; Competitive Strategy; Africa; India; United States

10 Aug 2017
News

Ideal Beauty: An Imagined State of Mind

Web

Globalization - Faculty & Research

Lydia Begag. "Luca de Meo at Renault Group (A)." Harvard Business School Case 425-041, February 2025. More Publications Faculty Geoffrey G. Jones Christopher A. Bartlett Tarun Khanna John A. Quelch Lynn S.... View Details

September 2016 (Revised December 2018)
Case

Joan Bavaria and Multi-Dimensional Capitalism

By: Geoffrey Jones and Seema Amble

The case examines the career of Joan Bavaria, a pioneer of socially responsible investing and founder of Trillium Asset Management and Ceres, the nonprofit organization advocating for sustainability leadership. It describes her personal journey from art student and... View Details

Keywords: Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Personal Development and Career

2016
Working Paper

Historical Change and the Competitive Advantage of Firms: Explicating the 'Dynamics' in the Dynamic Capabilities Framework

By: Geoffrey Jones and R. Daniel Wadhwani

This working paper aims to deepen the scholarly dialogue between strategy and history. It does so by examining how historical models of change can contribute to theory and research on the competitive advantage of firms during periods of rapid innovation. Focusing on... View Details

Keywords: Strategy; Dynamic Capabilities; Innovation; Temporality; Context; Microfoundations; Business History; Competitive Advantage; Change; Innovation and Invention

SSRN

2016
Working Paper

Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

By: Geoffrey Jones and Ben Gettinger

This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel brands Patagonia and The North... View Details

Keywords: Corporate Social Responsibility and Impact; Entrepreneurship; Environmental Sustainability; Apparel and Accessories Industry

SSRN

2011
Working Paper

Managing Political Risk in Global Business: Beiersdorf 1914-1990

By: Geoffrey Jones and Christina Lubinski

This working paper examines corporate strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a German-based pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks... View Details

Keywords: History; Risk Management; Business History; Multinational Firms and Management; Corporate Strategy; Intellectual Property; Cooperation; Business and Government Relations; Germany

June 2009 (Revised April 2017)
Case

Christian Dior: A New Look for Haute Couture

By: Geoffrey Jones and Veronique Pouillard

The case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's preeminence in upscale fashion, the case explores the challenges to this... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Luxury; Fashion Industry; France; New York (city, NY)

10 Nov 2009
First Look

First Look: Nov. 10

Working PapersPlatform Envelopment (revised) Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To enter established... View Details

Keywords: Martha Lagace

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

Collaborating with a friend, Nouf, Fatima launched Jonnah, a nonprofit that would help women with sewing skills get the materials, space, and services necessary to run a garment business. By August 2018, they had successfully launched... View Details

Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

Commodities, Currencies, and Balancing of the Trade Deficit Augustine Heard & Co.’s formation occurred during the First Opium War (1839–1842). The conflict broke out between the United Kingdom and China in part over the transport and sale of opium View Details

May 2005 (Revised September 2015)
Case

Hans Wilsdorf and Rolex

By: Geoffrey Jones and Alexander Atzberger

Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other... View Details

Keywords: Entrepreneurship; Geographic Location; Brands and Branding; Luxury; Competitive Advantage; Consumer Products Industry; Switzerland