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  • May 2017
  • Teaching Note

Elon Musk's Big Bets

By: David B. Yoffie and Eric Baldwin
This teaching note is designed for the Elon Musk's Big Bets case (#717-431). View Details
Keywords: Strategy
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  • January 2009 (Revised February 2010)
  • Case

Gucci Group in 2009

By: David B. Yoffie and Renee Kim
The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details
Keywords: Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Retail Industry
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  • November 2008 (Revised April 2009)
  • Case

E Ink in 2008

By: David B. Yoffie and Renee Kim
In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing... View Details
Keywords: Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry
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  • January 2008
  • Teaching Note

TiVo 2007: DVRs and Beyond (TN)

By: David B. Yoffie and Michael Slind
Teaching Note for [708401]. View Details
Keywords: Entertainment and Recreation Industry; United States
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  • May 2006
  • Teaching Note

Wintel (TN) (A), (B), (C), (D), (E), and (F)

By: Ramon Casadesus-Masanell and David B. Yoffie
Teaching Note for 704-419, 704-420, 704-421, 704-422, 704-423, and 705-413. View Details
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  • June 2005 (Revised March 2006)
  • Case

E Ink in 2005

By: David B. Yoffie and Barbara Mack
Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in... View Details
Keywords: Technological Innovation; Commercialization; Mathematical Methods; Consumer Products Industry; Technology Industry
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  • January 2005 (Revised April 2005)
  • Case

Wal-Mart, 2005

By: David B. Yoffie and Barbara Mack
Wal-Mart has been expanding, both domestically and internationally. Covers recent developments at Wal-Mart, including new stores, new store formats, and international expansion. View Details
Keywords: Globalized Firms and Management; Competition; Expansion; Innovation and Invention; Retail Industry; United States
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  • October 2004 (Revised December 2004)
  • Case

Nokia Update 2004

By: David B. Yoffie and Barbara Mack
Updates students on Nokia's performance. View Details
Keywords: Performance; Electronics Industry
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  • December 2002
  • Teaching Note

AOL Europe vs. Freeserve (A,B, and C) (TN)

By: David B. Yoffie and Mary Kwak
Teaching Note for (9-703-409), (9-703-410), and (9-703-411). View Details
Keywords: France; Germany; United Kingdom; United States
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  • September 2006
  • Article

With Friends Like These: The Art of Managing Complementors

By: David B. Yoffie and Mary Kwak
Keywords: Management
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  • 2005
  • Working Paper

Wintel: Cooperation or Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie
We study the incentives of complementors (producers of complementary products) to cooperate vs. compete and how these interact. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in... View Details
Keywords: Investment; Price; Time Management; Product; Product Development; Research and Development; Conflict and Resolution; Motivation and Incentives; Value
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  • fall 2001
  • Article

Mastering Strategic Movement at Palm

By: David B. Yoffie and Mary Kwak
Keywords: Strategy
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  • 02 Jun 2010
  • First Look

First Look: June 2

of the Contract: How Contract Structure Shapes Inter-Firm Dispute Resolution Authors:Fabrice Lumineau and Deepak Malhotra Publication:Strategic Management Journal (in press) Abstract This paper investigates how contract structure influences inter-firm dispute... View Details
Keywords: Martha Lagace
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

Accounting Research. Vol. 3, edited by C. Chapman, A. Hopwood, and M. Shields. Elsevier Science & Technology Books, 2009 Abstract David Norton and I introduced the Balanced Scorecard in a 1992 Harvard... View Details
Keywords: Martha Lagace
  • May 2019
  • Case

Elon Musk's Big Bets Update, 2019

By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Manufacturing Industry; Green Technology Industry; Auto Industry; Aerospace Industry; Battery Industry
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  • Winter 2013
  • Article

The New Patent Intermediaries: Platforms, Defensive Aggregators and Super-Aggregators

By: Andrei Hagiu and David B. Yoffie
The patent market consists mainly of privately negotiated, bilateral transactions, either sales or cross-licenses, between large companies. There is no eBay, Amazon, New York Stock Exchange, or Kelley's Blue Book equivalent for patents, and when buyers and sellers do... View Details
Keywords: Intellectual Property; Platforms; Intermediaries; Aggregator; Patents; Digital Platforms; Marketplace Matching; Distribution Channels
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  • April 2009
  • Article

What's Your Google Strategy?

By: Andrei Hagiu and David B. Yoffie
Keywords: Internet and the Web; Strategy; Information
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  • March 2007 (Revised June 2007)
  • Case

Wal-Mart, 2007

By: David B. Yoffie and Michael Slind
In 2007, Wal-Mart faced challenges to its historically high growth rate. Lagging same-store sales and setbacks overseas led the company to consider strategic shifts. Wal-Mart was the world's largest retailer, but competition had become particularly acute as the company... View Details
Keywords: Competition; Management Practices and Processes; Rural Scope; Human Resources; Problems and Challenges; Organizational Change and Adaptation; Globalized Firms and Management; Marketing Strategy; Growth Management; Urban Scope; Retail Industry; United States
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  • May 2006 (Revised November 2006)
  • Case

DVD War

By: David B. Yoffie and Michael Slind
In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details
Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Electronics Industry; Entertainment and Recreation Industry
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  • January 2005 (Revised August 2005)
  • Case

Apple Computer, 2005

By: David B. Yoffie and Barbara Mack
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be... View Details
Keywords: Technological Innovation; Innovation Strategy; Information Infrastructure; Brands and Branding; Computer Industry; Entertainment and Recreation Industry
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