Publications

April 2017
Teaching Note

Yushan Bicycles: Learning to Ride Abroad (Brief Case)

By: Christopher A. Bartlett and Paul S. Myers

Teaching Note for HBS No. 917-539. View Details

May 2010
Supplement

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet for Instructors (Brief Case)

By: Christopher A. Bartlett and Benjamin H. Barlow

Keywords: Organizational Behavior; International Business; Subsidiaries; Project Management; Multinational Corporations; Implementing Strategy; Leadership; Business Subsidiaries; Behavior; Multinational Firms and Management; Corporate Strategy; Organizations; Labor Unions; Organizational Culture; Product Development

May 2010
Supplement

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet Supplement (Brief Case)

By: Christopher A. Bartlett and Benjamin H. Barlow

September 2002 (Revised August 2003)
Case

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details

Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation

June 2001
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry

Find at Harvard

2004
Chapter

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

Keywords: Health Disorders; Corporate Social Responsibility and Impact; Globalization; Risk and Uncertainty; Health Industry; Biotechnology Industry

September 2006 (Revised May 2007)
Case

GE's Jeff Immelt: The Voyage from MBA to CEO

By: Christopher A. Bartlett and Andrew N. McLean

GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. Traces the development of a 25-year-old MBA named Jeff Immelt, who 18 years later is named as CEO of GE, arguably the biggest and... View Details

Keywords: Talent and Talent Management; Human Resources; Leadership Development; Leading Change; Business or Company Management; Energy Industry; Technology Industry

January 1995
Case

3M: Profile of an Innovating Company

By: Christopher A. Bartlett and Afroze A Mohammed

Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to... View Details

Keywords: Organizational Change and Adaptation; Competitive Advantage; Organizational Culture

01 Oct 1996
News

Leading In a New Era

eventful. The lessons of their experience speak volumes for all of American industry, as firms large and small grapple with a host of new challenges that those beginning their careers in 1971 never anticipated. Another MBA '71 graduate, HBS professor View Details

Keywords: Nancy O. Perry

1991
Book

Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett

Keywords: Globalization; Marketing; Management

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2000
Book

Managing Radical Change

By: Sumantra Ghoshal, Gita Piramal and Christopher A. Bartlett

Keywords: Change Management

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2001
Chapter

Employment Security, Employability and Sustainable Competitive Advantage

By: Sumantra Ghoshal, Peter Moran and Christopher A. Bartlett

Keywords: Employment; Competitive Advantage

2001
Chapter

A New Manifesto for Management

By: Sumantra Ghoshal, Christopher A. Bartlett and Peter Moran

Keywords: Management