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Publications

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  • February 1990
  • Case

Compania Telefonica Mexicana S.A. (CTM) (Abridged)

By: Christopher A. Bartlett and Tomas Otto Kohn
Keywords: Telecommunications Industry; Mexico
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  • February 1987 (Revised July 1987)
  • Case

Compania Telefonica Mexicana (CTM)

By: Christopher A. Bartlett and Tomas Otto Kohn
Keywords: Mexico
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  • 2000
  • Book

Managing Radical Change

By: Sumantra Ghoshal, Gita Piramal and Christopher A. Bartlett
Keywords: Change Management
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  • 2001
  • Chapter

Employment Security, Employability and Sustainable Competitive Advantage

By: Sumantra Ghoshal, Peter Moran and Christopher A. Bartlett
Keywords: Employment; Competitive Advantage
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  • 1991
  • Book

Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Keywords: Globalization; Marketing; Management
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  • March 1981 (Revised October 1998)
  • Case

Corning Glass Works International (A)

By: Christopher A. Bartlett and Michael Y. Yoshino
Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president... View Details
Keywords: Disruption; Framework; Global Strategy; Organizational Structure; Perspective; Power and Influence
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  • April 2017
  • Teaching Note

Yushan Bicycles: Learning to Ride Abroad (Brief Case)

By: Christopher A. Bartlett and Paul S. Myers
Teaching Note for HBS No. 917-539. View Details
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  • May 2010
  • Supplement

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet for Instructors (Brief Case)

By: Christopher A. Bartlett and Benjamin H. Barlow
Keywords: Organizational Behavior; International Business; Subsidiaries; Project Management; Multinational Corporations; Implementing Strategy; Leadership; Business Subsidiaries; Behavior; Multinational Firms and Management; Corporate Strategy; Organizations; Labor Unions; Organizational Culture; Product Development
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  • May 2010
  • Supplement

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet Supplement (Brief Case)

By: Christopher A. Bartlett and Benjamin H. Barlow
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  • September 2002 (Revised August 2003)
  • Case

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean
In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details
Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation
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  • June 2001
  • Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George
Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry
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  • 2004
  • Chapter

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean
Keywords: Health Disorders; Corporate Social Responsibility and Impact; Globalization; Risk and Uncertainty; Health Industry; Biotechnology Industry
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  • 01 Oct 1996
  • News

Leading In a New Era

eventful. The lessons of their experience speak volumes for all of American industry, as firms large and small grapple with a host of new challenges that those beginning their careers in 1971 never anticipated. Another MBA '71 graduate, HBS professor View Details
Keywords: Nancy O. Perry
  • 1995
  • Book

Global Marketing Management: Cases and Readings

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Keywords: Globalization; Marketing; Management
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  • 2001
  • Chapter

A New Manifesto for Management

By: Sumantra Ghoshal, Christopher A. Bartlett and Peter Moran
Keywords: Management
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  • 20 Nov 2012
  • First Look

First Look: November 20

equilibria that give lower utility to the users; and reduce the severity of the coordination problem faced by users. Download the paper: http://ssrn.com/abstract=1677624 Preparatory Power Posing Affects Performance and Outcomes in Social... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2012
  • News

Alumni Book Briefs

Explosion of Capitalism Abroad Will Change Business Everywhere by Christopher Meyer (MBA 1974) with Julia Kirby (Harvard Business Review Press) The advanced economies that in 2000 consumed 75 percent of the... View Details
Keywords: Publishing Industries (except Internet); Information
  • 29 Dec 2014
  • Research & Ideas

Most Popular Articles and Research Papers of 2014

have ears, but do they use them? Jim Heskett's readers offer opinions on why listening might be a lost art. The Surprising Link Between Language and Corporate Responsibility Research by Christopher Marquis... View Details
  • Web

Research Resources | Baker Library

records, and patents. A. David Mazzone Notes on the Polaroid-Kodak Lawsuit, 1989–1991 Notes kept by United States District Court Judge A. David Mazzone while presiding over the... View Details
  • 01 Apr 1999
  • News

An Eye to the East

firm." It was a reminder that what's right for America may not make sense in Asia - an obvious point, perhaps, but one worth repeating in any forum on cross-cultural issues. The second day of the meeting produced equally profitable exchanges. HBS professor View Details
Keywords: Alejandro Reyes