Publications

January 2014
Supplement

StepSmart Fitness, Spreadsheet for Students (Brief Case)

By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh

January 2014
Teaching Note

StepSmart Fitness (Brief Case)

By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh

01 Dec 1997
News

Banking on HBS

effective on several levels. Nina B. Shapiro (MBA '76), a senior official at the World Bank, completed the program in August. As director of the Project Finance and Guarantees Department, she is in charge of implementing the Bank's effort... View Details

Keywords: Garry Emmons

April 1987
Supplement

Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets

By: Benson P. Shapiro and Lawrence B. Levine

June 1993 (Revised September 1994)
Case

GenRad, 1990 (B): The VXIbus Standard

By: Raphael R. Carty and Benson P. Shapiro

Keywords: Standards; Electronics Industry

May 1991 (Revised July 1992)
Teaching Note

Amalgamated Aluminum Alloy Division, Teaching Note

By: Benson P. Shapiro and John A. Quelch

Keywords: Mining Industry

May 1987 (Revised December 1987)
Supplement

Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide

By: Benson P. Shapiro and Lawrence B. Levine

Keywords: Computer Industry

April 1987
Supplement

Inland Steel Co. Product Policy (J): Walking Beam Furnaces

By: Benson P. Shapiro and Lawrence B. Levine

Keywords: Metals and Minerals; Steel Industry

April 1987 (Revised May 1988)
Supplement

Inland Steel Co. Product Policy (E): Galvanize Rejects at Indiana Motors

By: Benson P. Shapiro and Lawrence B. Levine

Keywords: Metals and Minerals; Steel Industry

November 6, 1994
Article

Why Great Companies Go Wrong

By: Richard S. Tedlow, Benson P. Shapiro and Adrian Jurij Slywotzky

Keywords: Business Ventures

November 1, 2022
Other Article

The Sales Success Matrix

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Read Now

June 2018
Teaching Note

Macy's: Evolution in the Sunshine State

By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull

Teaching Note for HBS No. 416-018. View Details

01 Dec 2000
News

Faculty News

by Rufus W. Lumry III (MBA 1974) to further research in the field of information technology. Others receiving chairs for the first time are Max Bazerman (Jesse Isidor Straus Professor of Business Administration); John A. Deighton (Harold... View Details

Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services

May 24, 2010
Article

Raise Your Prices!

By: Frank V. Cespedes, Elliot Ross and Benson P. Shapiro

Keywords: Price

01 Oct 1998
News

Short Takes

popular among youths (Marlboro, Newport, Camel, Kool, and Winston) with that of brands smoked almost exclusively by adults (Salem, Virginia Slims, Benson & Hedges, Parliament, Merit, Capri, and Kent) in 39... View Details

Keywords: Eileen K. McCluskey

Article

Why Bad Things Happen to Good Companies

By: Richard S. Tedlow, Benson P. Shapiro and Adrian Jurij Slywotzky

Keywords: Business Ventures

September 2010 (Revised August 2011)
Background Note

Pricing, Profits, and Customer Value

By: Frank V. Cespedes, Benson P. Shapiro and Elliot B. Ross

This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price.... View Details

Keywords: Customer Focus and Relationships; Customer Value and Value Chain; Cost; Price; Profit; Performance Effectiveness; Sales; Competitive Strategy

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