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Show Results For
- All HBS Web
(490)
- People (1)
- News (138)
- Research (294)
- Multimedia (17)
- Faculty Publications (222)
- Other Article
The Blockbuster's Endurance
By: Anita Elberse
Elberse, Anita. "The Blockbuster's Endurance." Billboard (October 19, 2013).
- June 2013 (Revised June 2015)
- Teaching Note
Sir Alex Ferguson: Managing Manchester United
By: Anita Elberse
- May 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- March 2011
- Module Note
Strategic Marketing in Creative Industries: The Promise of Digital Technology
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-014, March 2011.
- March 2011
- Module Note
Strategic Marketing in Creative Industries: Managing and Marketing Talent
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 511-013, March 2011.
- December 2010 (Revised March 2011)
- Teaching Note
Comcast Corporation
By: Anita Elberse
Teaching Note for 507080. View Details
Keywords: Media and Broadcasting Industry
- December 2009 (Revised March 2010)
- Teaching Note
LeBron James
By: Anita Elberse
Teaching Note for [509050]. View Details
- Nov 2008
- Conference Presentation
Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.
By: Anita Elberse
- May 2007 - 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords: Marketing
- Jul 2006
- Conference Presentation
Entertainment Products Online and Offline: The 'Long Tail' of the Video Window
By: Anita Elberse
Keywords: Entertainment
- 31 Oct 2014
- News
Meet the Man Behind Lady Gaga's Next Blockbuster
- 17 Nov 2011
- News
A Business Class on What it Takes to Be a Player
- 10 Sep 2013
- News
Ferguson’s Formula
- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An Evil Plot to Destroy the World?... View Details
Keywords: Martha Lagace
- 18 Apr 2019
- Blog Post
Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference
ByteDance, F1, Audible, CNN, ABC, HBO, WME, Fox, Lionsgate, Netflix, Hemisphere Capital, and MRC built on each others’ thoughts in answering moderator and student questions. Professors Henry McGee and Professor Anita View Details
Keywords: Entertainment / Media / Sports
- 26 Jun 2007
- First Look
First Look: June 26, 2007
Investigation Using a Simulated Market Authors:Anita Elberse and Bharat Anand Periodical:Information Economics and Policy (forthcoming). Special issue on "Economics of the Media," edited by Joel... View Details
Keywords: Martha Lagace