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All HBS Web
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- People (1)
- News (134)
- Research (289)
- Multimedia (17)
- Faculty Publications (219)
Show Results For
-
All HBS Web
(494)
- People (1)
- News (134)
- Research (289)
- Multimedia (17)
- Faculty Publications (219)
- June 2014 (Revised September 2014)
- Teaching Note
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
- Other Article
The Blockbuster's Endurance
By: Anita Elberse
Elberse, Anita. "The Blockbuster's Endurance." Billboard (October 19, 2013).
- June 2013 (Revised June 2015)
- Teaching Note
Sir Alex Ferguson: Managing Manchester United
By: Anita Elberse
- May 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- March 2011
- Module Note
Strategic Marketing in Creative Industries: The Promise of Digital Technology
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-014, March 2011.
- March 2011
- Module Note
Strategic Marketing in Creative Industries: Managing and Marketing Talent
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 511-013, March 2011.
- December 2010 (Revised March 2011)
- Teaching Note
Comcast Corporation
By: Anita Elberse
Teaching Note for 507080.
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Keywords:
Media and Broadcasting Industry
- December 2009 (Revised March 2010)
- Teaching Note
LeBron James
By: Anita Elberse
Teaching Note for [509050].
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- Nov 2008
- Conference Presentation
Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.
By: Anita Elberse
- May 2007 - 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords:
Marketing
- Jul 2006
- Conference Presentation
Entertainment Products Online and Offline: The 'Long Tail' of the Video Window
By: Anita Elberse
Keywords:
Entertainment
- 31 Oct 2014
- News
Meet the Man Behind Lady Gaga's Next Blockbuster
- 17 Nov 2011
- News
A Business Class on What it Takes to Be a Player
- 10 Sep 2013
- News
Ferguson’s Formula
- January 2008 (Revised February 2011)
- Case
Club Atlético Boca Juniors
By: Anita Elberse, Alberto Ballve and Gustavo Herrero
Club Atlético Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president...
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Keywords:
Business Model;
Talent and Talent Management;
Globalized Markets and Industries;
Brands and Branding;
Marketing Strategy;
Sports;
Sports Industry;
Argentina
Elberse, Anita, Alberto Ballve, and Gustavo Herrero. "Club Atlético Boca Juniors." Harvard Business School Case 508-056, January 2008. (Revised February 2011.)
- June 2020 (Revised April 2022)
- Case
AFC Ajax
By: Anita Elberse
In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a...
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Keywords:
Soccer;
Talent and Talent Management;
Sports;
Globalization;
Competitive Advantage;
Strategy;
Sports Industry;
Europe
Elberse, Anita. "AFC Ajax." Harvard Business School Case 520-131, June 2020. (Revised April 2022.)