broadcasting - Publications - Faculty & Research

01 Apr 2002
News

Pamela Thomas Graham on September 11

the leaders of Wall Street firms to find out what their plans were for opening the markets again and getting workers into the area safely.” The Sunday night before the markets reopened, CNBC broadcast live from the floor of the NYSE. “We... View Details

Keywords: terrorism; leadership; television; news; stock market; decision making; Finance; News, Library, Internet, and Other Services; Information

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

04 Apr 2024
Blog Post

Climate Stories: Water Series - Episode #16: Tim Murdoch, HBS MBA 1990 – Learning about Climate Change and Water

might be polluted. But 10 to 15 years ago, we began to test the water and became concerned that it might not be drinkable.” He now sees himself and his sisters as “stewards” of the historic acreage. Tim became even more worried last summer after seeing a Canadian View Details

01 Feb 1998
News

Running Up the Score

about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details

Keywords: Garry Emmons

14 May 2020
Blog Post

A PRIDE Farewell

Transgender and Gender Non-Conforming students, faculty, and staff. In partnership with HBS Operations, advised on a project to re-designate single use restrooms across campus as ‘All Gender’ (the first of which is updated in the student center of campus Spangler... View Details

01 Jan 2008
News

Jeffrey R. Immelt, MBA 1982

Jeff Immelt’s night table—Railway Age, Aviation Week, Broadcasting & Cable—represents just a few of the industries encompassed by General Electric, the company founded by Thomas Edison where Immelt is entering his ninth year as chairman... View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

traditional models of advertising, including video ads. Brown discussed his experience with Twitter Amplify, which lets broadcasters instantly replay video content on Twitter—sandwiched between brief clips from advertising sponsors. For... View Details

Keywords: by Carmen Nobel; Advertising

Web

Classroom and Field Work: Methods of Instruction | Baker Library

world." (1) Students gained experience in business, industrial, government, and nonprofit organizations. More than one hundred firms across the country offered apprenticeships, including Sylvania Electric Products, General Electric, Bloomingdales, American Optical Co.,... View Details

25 Jun 2020
News

Global Centers Broaden Understanding of Business and the Pandemic

discussed during a live broadcast presented through the Bloomberg Harvard Initiative in April for 120 US mayors and 600 guests from around the world. Harvard Center Shanghai—In response to the pandemic, the center cohosted an online event... View Details

04 Sep 2019
News

Advanced Statistics Are the New Foam Fingers

package it in a way that’s consumable?” One easy way to do this: Measure the flashy stuff. A program called Statcast calculates hitters’ launch angles and exit velocities on batted balls, while capturing spin rates for pitchers. Those metrics are also fed to the View Details

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details

Keywords: by John A. Quelch; Media & Broadcasting; Media & Broadcasting

March 1982 (Revised August 1988)
Case

Duncan Field (A)

Duncan Field, having left employment in the cable television industry, is attempting to find and buy a cable system with a financial backer. Traces Duncan's career path preparing for this move, shows development of his financial backing, follows his search, and... View Details

Keywords: Entrepreneurship; Personal Development and Career; Media and Broadcasting Industry

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July 1972 (Revised September 1985)
Case

Saturday Evening Post (Revised)

Permits analysis of the need for adapting strategy to environmental change and for choosing among strategic alternatives in the light of new environmental opportunities. Management and board failures in these areas may be traced to some of the underlying causes,... View Details

Keywords: Journals and Magazines; Management Style; Values and Beliefs; Governing and Advisory Boards; Adaptation; Leadership Style; Media and Broadcasting Industry; United States

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March 2025 (Revised April 2025)
Case

Dominion Voting Systems v. Fox News

By: Vincent Pons, Jesse M. Shapiro, Bharat Anand and Susan Pinckney

The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential election. View Details

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Educators

June 2024
Case

Metub: Scaling Influence beyond Vietnam

By: Paul A. Gompers and Shu Lin

Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details

Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia

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2016
Chapter

Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

By: Hillary Greene and Dennis Yao

This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details