big data - Publications - Faculty & Research

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

way of leaving an impression. “A strong ending can have a big impact on people’s evaluations when they look back on an experience,” says De Freitas, coauthor of the working paper “Summarizing the Mental Customer Journey.” “We ended up... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

are so biased it’s hard to trust the results. Further, entrepreneurs may have a good hunch there’s a job to be done that needs improving or replacing, but they can’t describe where in the customer journey they can truly make an impact. I’m a View Details

Keywords: by Julia Austin

01 Dec 2023
News

Thinking Ahead

that can make a doctor-backed product like Systole a reassuring option, says Lee: “The patients I see are worried that the commercial options are too intense to be safe, or that they’ll be out of place if they aren’t a 20-something wearing Lululemon. There’s a View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

05 Dec 2023
Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

benefit. And once those restrictions are lifted, we come back to this world, where having this virtual tour doesn't really make a big difference in terms of sales outcomes.” Still, some benefits of virtual tours persist for sellers and... View Details

Keywords: by Rachel Layne; Real Estate

01 Dec 2023
News

The Imposter Among Us

Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

13 Oct 2015
First Look

October 13, 2015

contribution is tax-deductible in the contribution year, but both principal and investment earnings are taxed upon withdrawal. Using administrative data from 11 companies that added a Roth contribution option to their existing 401(k) plan... View Details

Web

Finance - Faculty & Research

225-078, February 2025. Big Media’s Game of Thrones By: Emily McComb , Marco Sammon and James Barnett January 2025 | Teaching Note | Faculty Research Teaching Note for HBS Case No. 224-045. Citation Purchase Related McComb, Emily, Marco... View Details

02 Apr 2024
Research & Ideas

Employees Out Sick? Inside One Company's Creative Approach to Staying Productive

put the data in the system.” Sickness wasn’t the only reason for absences. Factory workers, who came to the city from rural areas all over the country, each celebrated holidays by attending cultural festivals, which varied depending on... View Details

Keywords: by Michael Blanding; Fashion

Web

2023 Reunion Presentations - Alumni

Recording The Power of Business Experimentation Professor Stefan Thomke + More Info – Less Info When it comes to improving customer experiences, trying out business models, or developing new products, even the most experienced managers often discover that intuition,... View Details

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53665 Business and Green Knowledge Production in Sweden 1960s–1980s By: Bergquist, Ann-Kristin, and Kristina Söderholm Abstract—This working paper contributes to the burgeoning historical literature that has transformed... View Details

Keywords: Sean Silverthorne

15 Feb 2022
Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

Lawyers, financial professionals, doctors—these types of workers often expect their abilities to remain steady or grow with time. But Brooks points to data showing that’s not the case. In almost every high-skill profession, he finds,... View Details

Keywords: by Avery Forman

01 Sep 2023
News

The Exchange: Where Ethics Meet Economics

Max Bazerman and Mike Luca (Image by John Ritter) What makes people behave the way they do—and to what degree are design choices influencing that? Associate Professor Mike Luca studies the design of online platforms, while Professor Max Bazerman’s work focuses on... View Details

Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Information

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

that, then that company has more capital and can do things that it couldn't otherwise do.” Doing well by doing good is an important trend in business generally and venture capital specifically, with the sphere of impact investing no longer niche as View Details

Keywords: by Rachel Layne

01 Dec 2023
News

Wide Horizon

was a meticulous system, with Rodakis entering notes on more than 20 parameters—including mood, gross motor, and energy—and then downloading the data into Excel for deeper analysis. On the fourth day of amoxicillin treatment, Rodakis... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

06 Apr 2010
First Look

First Look: April 6

and Business Groups: New Data and New Methods Authors: Jordan I. Siegel and Prithwiraj Choudhury Abstract The last decade of corporate governance research has been focused in large part on identifying what leads to superior or deficient... View Details

Keywords: Martha Lagace

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance (Harvard Business Press). As a practical guide, The New Science of Retailing helps retailers mine their sales data to identify and... View Details

Keywords: by Martha Lagace; Retail; Auto

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

Professor Srikant M. Datar in a recent case study, Data Science at Target, co-written with research associate Caitlin N. Bowler. “Target had to make this big shift from thinking only about retailing to also... View Details

Keywords: by Dina Gerdeman; Retail

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

01 Nov 2016
First Look

First Look - November 1, 2016

justifying the indulgent purchase and reducing indulgence guilt. We demonstrate that consumers tend to inflate the value, and usage frequency, of utilitarian features when they are attached to hedonic luxuries. Using a mixed-method approach, combining archival View Details