Publications

April 1982 (Revised June 1993)
Case

Hart Schaffner & Marx: The Market for Separately Ticketed Suits

By: Richard S. Tedlow

Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details

Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry

December 1988 (Revised March 1990)
Case

Karen Vincent and Zodiac Corp.

By: Howard H. Stevenson

Keywords: Family Business; Production; Management; Performance Improvement; Apparel and Accessories Industry

Find at Harvard

November 1988
Teaching Note

B-W Footwear (TN)

By: David B. Yoffie

Teaching Note for (9-387-022). View Details

Keywords: Apparel and Accessories Industry; United States

October 1986 (Revised November 1988)
Case

B-W Footwear

By: David B. Yoffie

As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details

Keywords: Competitive Strategy; Management; Globalization; Government and Politics; Business Strategy; Trade; Apparel and Accessories Industry; United States

October 1984
Teaching Note

NIKE (B1): Business Class Travel, Teaching Note

Teaching Note for (9-385-028). View Details

Keywords: Accounting; Policy; Apparel and Accessories Industry

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

insights. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/618016-PDF-ENG Harvard Business School Case 417-048 Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together Cameron (Cam) Barker, founder and... View Details

Keywords: Sean Silverthorne

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

fulfillment of basic needs, such as Consumer Product Goods and apparel basics, is growing. With customers increasingly ordering these and other products online, potential shoppers have fewer reasons to leave their homes, and the clothing... View Details

Keywords: Re: Rajiv Lal; Retail

17 Apr 2023
Blog Post

Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future

consumers. The Deckers Brand – producer of UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk® shoes and apparel – is an example. Despite inflation, ongoing Covid workplace worries, and supply chain limitations, the company just reported $1.346... View Details

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

fans were forced by FIFA to remove their pants before entering the stadium. As a result, hundreds of fans watched the game in their underwear. Needless to say, the Dutch brewery reaped a marketing bonanza. For the big athletic equipment and View Details

Keywords: Garry Emmons

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

through narratives and storytelling, or by seeking out members of a common group. One company that has succeeded in this regard, says Wu, is Cotopaxi, a Salt Lake City–based creator of outdoor apparel that Wu explored in a case study for... View Details

Keywords: by Michael Blanding; Financial Services

18 Apr 2005
Research & Ideas

Tips to Reinvent the Department Store

store," he said. As the first conference in what is planned to be an annual event, the HBS Retail and Luxury Goods Conference on April 3 was organized by two HBS student clubs, the Retail & Apparel Club and the Luxury Goods &... View Details

Keywords: by Julie Jette; Retail

April 2021
Supplement

Buy Online, Pickup in Store: CEO Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Canada

April 2021
Case

Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Canada

November 2019
Supplement

Celebrity Fashions: Moving Ahead (B)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran

Supplements the (A) Case. View Details

Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry

March 2014
Case

Transforming Tommy Hilfiger (A)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein

At the end of 2005, Tommy Hilfiger is taken private by Apax Partners after years of disappointing performance and strategic impasse. Students are asked to evaluate alternative strategic options for the company, and to propose a concrete turnaround plan for the first... View Details

Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Europe