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- All HBS Web
(637)
- People (1)
- News (153)
- Research (399)
- Events (2)
- Multimedia (10)
- Faculty Publications (261)
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- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
on financial controls, not on risks to consumers and brand reputations. That's not good enough" Even marketers who pay special attention to safety are reluctant to tout their superiority. You never see comparison advertising from an View Details
- 09 Jan 2013
- Sharpening Your Skills
Sharpening Your Skills: Understanding Customers
Crisis It was the Valentine's Day from hell for JetBlue employees and more than 130,000 customers. Under bad weather, JetBlue fliers were trapped on the runway at JFK for hours, many ultimately delayed by days. How did the airline make it... View Details
Keywords: Re: Multiple Faculty
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Summing Up: Which Schools Will Produce the Next Generation of Transformative Leaders? This month’s column featured two leaders who were able to build organizations that literally transformed the mutual fund and airline industries. In the... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details
Keywords: Sean Silverthorne
- 05 May 2003
- Research & Ideas
Greed, Fear, and The System Hinder Corporate Reform
percent decline in Standard & Poor's last year, the median CEO pay is up 14 percent this year. Moreover, there's been an incredible diffusion of what some people are calling the stealth-wealth pay system. This was evident, for example, in American View Details
Keywords: by Martha Lagace
- 01 May 2020
- In Practice
COVID-19’s Hard Lessons Might Prepare Business for Climate Change
Uncertain Times (Harvard Business Review) Read COVID-19 coverage from Working Knowledge John D. Macomber: Safety will become a competitive advantage Companies who serve patrons in person—whether it’s restaurants or airlines or ballparks... View Details
Keywords: by Danielle Kost
- 14 Oct 2014
- First Look
First Look: October 14
Business School Case 615-009 American Airlines in 2011 (A) The "American Airlines in 2011" case set was developed to provide a setting for the comparative analysis of two very different business... View Details
Keywords: Sean Silverthorne
- 13 Dec 2004
- Research & Ideas
How Leaders Create Winning Streaks
Continental Airlines. Prior to 1994, Continental had been on a ten-year losing streak, having been through ten CEOs during this time. The culture was dysfunctional with secrecy and infighting. When Gordon Bethune became CEO, he set a goal of becoming one of the top... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
- 12 Nov 2021
- Op-Ed
Can Our Parenting Struggles Make Us Better Leaders?
they have an obligation to work proactively to further the company’s mission. Alaska Airlines, likewise, has become one of the most successful and well-regarded airlines by giving its frontline workers much more control over customer... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of... View Details
Keywords: by James Heskett
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
identity/privacy in terms of being an asset? A: I want Amazon to know my identity, in particular my taste in books and music. I know that they respect the value of that knowledge so that the issue of sharing the data won't ever come up. I want American View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
many brands have hits and misses when they extend beyond their core franchise. Richard Branson, for example, has done very well with Virgin airlines but other Virgin ventures, such as Virgin Money and Virgin trains, have performed poorly.... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue—typically viewed as a low-cost carrier (LCC)—made a move that... View Details
Keywords: Martha Lagace
- 19 Oct 2010
- First Look
First Look: October 19, 2010
provide these experiences? Purchase this module note:http://cb.hbsp.harvard.edu/cb/product/611004-PDF-ENG Southwest Airlines One Report TM Robert G. Eccles, Beiting Cheng, and Susan ThyneHarvard Business School Case 411-042 In 2009,... View Details
Keywords: Sean Silverthorne
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
toward gunfire, where they certainly would be needed. Southwest Airlines famously provides structure to staff built on culture and an aligned operating model. In the field, staff members know what levers they can pull to respond to... View Details
Keywords: by Euvin Naidoo
- 07 Jul 2010
- First Look
First Look: July 7
changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's... View Details
Keywords: Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309090 Lan Airlines in 2008: Connecting the World to Latin America Harvard Business School Case 709-410 Lan Airlines operates three distinct... View Details
Keywords: Martha Lagace
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
Summit attendees worked on identifying "bottlenecks and pain points" while devising potential solutions to the country's infrastructure woes. Many of the problems have a direct impact on business. For example, airline flight... View Details
- 17 Sep 2001
- What Do You Think?
What Is “Business as Usual” After September 11?
today, nearly all might have included some reference to the awful watershed events of that day, because those events may have implications for every business story. But what are the implications of the attack? We are already reading, of course, the most obvious stories... View Details
Keywords: by James Heskett
- 27 May 2014
- First Look
First Look: May 27
20th century, automobiles and airlines pushed rail into the background as an often-troubled and neglected mode. After a review of the long history of rail in the U.S., this paper examines the situation in the 21st century, including the... View Details
Keywords: Sean Silverthorne