Word Of Mouth - Publications - Faculty & Research

19 Aug 2010
News

Catchphrases, Mottos, and Cheers

e-mail signatures also include the chant acronym, IGTBISE. One sectionmate whose name is Beau (rhymes with “faux” as in “faux pas”) was accidentally called “Byoo” (as in the first part of the word... View Details

Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2016
News

3 Minute Briefing: Y Combinator’s Qasar Younis

early-stage company is much more along the lines of “I just don’t know if any of my assumptions are correct.” Use very simple words when describing your company. As an... View Details

Keywords: April White

01 Sep 2006
News

Street Singer

apparent, however, is her passion and drive, whether she’s describing a recent IPO, her work with the Food Bank for New York City, or her relationship with God. Whatever the topic, her words come thick and fast, demonstrating the... View Details

Keywords: Julia Hanna; Finance

01 Mar 2008
News

Classroom Legend

classroom was, in the words of former American Association for Higher Education president Russell Edgerton, like watching “Rostropovich and Bernstein conduct a symphony.” Six feet tall and loose-limbed, he... View Details

Keywords: Deborah Blagg; Roland Christensen; George Albert Smith; Fritz J. Roethlisberger; Richard Meriam; Edmund P. Learned; Business Schools & Computer & Management Training; Educational Services; Management

01 Mar 2018
News

March 2018 Alumni and Faculty Books

that are shaping the world of the future and offers guidance on how to avoid being eaten alive. The Wind Blew Innocent: A Memoir by Donna Arp Weitzman (OPM 37 2008) (Howard Bond Media Group LLC) Claustrophobia. I didn't know the meaning... View Details

01 Feb 2001
News

High Stakes: Springboard 2000 Comes to HBS

development in our culture and our society that is going to change the world," said Clark, who backed up his words with an invitation to hold the event at HBS again next fall. On the first full day of the... View Details

Keywords: Singleton, Laura; Springboard 2000

24 Apr 2014
News

Empowering Japan through e-commerce

To further Rakuten’s global presence, Mikitani established English as the official language for the company’s 10,000 employees worldwide. His “Englishnization” initiative became the subject of an HBS case study. Mikitani barely knew the... View Details

19 Sep 2016
News

Thomas S. Murphy (MBA 1949)

Thomas Murphy (MBA 1949) A cold call during Thomas Murphy’s first year convinced him to make the most of his Harvard Business School experience. When a professor called on a few students, including Murphy, with a question about the case,... View Details

01 Dec 2016
News

The Year in Books 2016

hard-earned knowledge, and the enduring allure of books in the age of Twitter. Read on. Takeaways — Lessons from some of 2016’s business books The View Details

Keywords: April White; illustrations by Brian Stauffer

01 Oct 2001
News

A Janus-Faced Reflection

leave the final word on the biggest opportunity that awaits us to Barbara Nadel Keck, from her 20th Reunion book statement: "'Letting go' is the key concept for the next third of our lives," she wrote, "and... View Details

Keywords: Walter Kiechel; Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

01 Apr 1998
News

Emerging Information

IT WAS A CRITICAL demonstration that, if all went well, would likely land a big-time client for Gary Mueller, president and CEO of Internet Securities (www.securities.com), an online service designed to provide news and data about the... View Details

Keywords: Paul Michelman

24 Apr 2014
News

Using storytelling to transform the retail experience

Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish View Details

01 Sep 2006
News

Down the Memory Chute

Illustrations by Greg Clarke Recent alumni may not believe it, but there was a time when it was the Written Word — more so than cold calls or attacks of classroom amnesia — that struck fear in the hearts... View Details

Keywords: Garry Emmons

01 Jun 2003
News

Student Conferences, at a Glance

Mark Shuttleworth, founder, Here Be Dragons Venture Capital and Thawte Consulting; Papa Madiaw Ndiaye, director, AIG-African Infrastructure Fund “For Africans, the word ‘international’ must begin to include other African countries, not... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2002
News

The Mind Speaks, Marketers Listen

word — to grill them about their tastes, buying habits, and favorite brands — [Zaltman] seeks to converse directly with their brains instead,” the Times observed (February 23, 2002). The Zaltman Metaphor Elicitation Technique (ZMET), the... View Details

01 Sep 2008
News

Building a Better MBA

analysis of eleven business school programs. To complete the picture, they also interviewed leading academic critics and 28 executives and recruiters. The findings presented a mixed diagnosis of the health... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2012
News

Ideas

universalities in the decisions that founders faced. He also saw that the “fundamental implications of those decisions were getting the start-ups into trouble down the road.” More Case Study: Good as Our View Details

Keywords: Finance; Manufacturing

28 May 2019
News

Leading Questions

slang to describe the company’s approach: tachles. (It sounds a bit like the word “tactless,” and it means “give it to me straight.”) “We tend to be really explicit with the companies we work with. There is going to be some discomfort,”... View Details