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- Faculty Publications (118)
Show Results For
- All HBS Web (471)
- Faculty Publications (118)
- 01 Jun 1996
- News
Reinventing Marketing
featuring Professor Gerald Zaltman's pioneering marketing research method, ZMET, which uses visual images to tap into consumer feelings; Entrepreneurial Marketing, taught by Thomas J. Kosnik, a visiting lecturer from Stanford University;... View Details
- 25 May 2023
- Blog Post
Interview Strategies to Connect with a Wider Range of Candidates
interviews, it’s important to note that candidates may not have access to the latest technology at home or could be sharing living spaces with limited private or quiet areas. These factors do not impact how well a candidate could do the job. Being aware of how... View Details
Keywords: All Industries
- 16 Jun 2023
- Blog Post
Improve Decision-Making in Hiring: Common Pitfalls and How to Avoid Them
that are compatible with Zoom backgrounds, could be sharing living space with limited private quiet areas, or managing multiple responsibilities including child or elder care. None of these factors impact how well a candidate could do the job. Being aware of how... View Details
Keywords: All Industries
- Web
Digital Exhibits | Baker Library
visual evidence. Additional areas of collecting interest include documenting women in business and the significance of family business. Option Pricing in Theory & Practice: The Novel Prize Research of Robert C. Merton In October 1997, the... View Details
- 01 Jun 2022
- News
Eyes in the Skies
aircrafts, vessels, and buildings; and translate a visual image (e.g., a pile of black rocks) into a number on a spreadsheet (e.g., tons of coal ready for shipment). And because they run not only on BlackSky’s terrestrial computers but... View Details
Keywords: Alexander Gelfand
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details
- 18 Nov 2013
- News
Diving into the 'Shark Tank'
a set of assumptions and wanted us to estimate inventory. I'm a very visual person so I would normally want to write down the info to run the numbers. It's tough to absorb the scenario when there are cameras and everyone is waiting for... View Details
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
the innovators' products tended to be more homogeneous as a group. "It seems that the innovators understand and build off each other's ideas better than the imitators do," Verganti remarks. "They innovate in a circle; it's a similar dynamic to what... View Details
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
expected film to be in the cards. “Originally, I had planned on going to work for a solar startup, but I decided to pause the startup search after watching Chasing Ice, a visually compelling and beautiful documentary on the melting of... View Details
- Web
Bibliography - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 Research Links Bibliography Site Credits Dwight, Frederick.... View Details
- Web
Smaller Collections - Photography Collections - Historical Collections
The Photographic Illustrators, Inc. sponsored the exhibit to promote an importance of design in commerce and industry, demonstrate that beauty and sales values were complimentary to civilization, and to emphasize a trend toward a national View Details
- 13 Jul 2016
- News
From Money to Ministry
has been very meaningful.” He is also serving two churches part-time, Christ Church in Winnetka, Illinois and First Presbyterian Church in Wilmette, Illinois. Throughout his career, Quainton has been active with his HBS alumni club and as a major booster and volunteer... View Details
Keywords: Margie Kelley
- 23 Sep 2021
- News
Confronting Sustainability in Business; Pro-Bono Consulting for Black-Owned Companies
business education for the purpose of the betterment of our society. HBS has a very important role in that regard.” Kawasaki says the club selected Professor Serafeim to be the inaugural series speaker because measurement is crucial in View Details
Keywords: Margie Kelley
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
can make amazingly sophisticated parts. One interesting situation that I wrote a case on was the company Rhythm & Hues, a well-known visual effects (VFX) company. The case question was what circumstances led them to (1) win four... View Details
- 01 Jun 2011
- News
Where Conservation Means Business
carefully removes decades-old tape from the corners of photos from the United Fruit Company collection. Its 75 albums with 10,400 photos provide a vivid visual history of the company’s early 20th-century operations in the Caribbean,... View Details
Keywords: Roger thompson
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as... View Details
Keywords: Sean Silverthorne
- 29 Nov 2004
- Research & Ideas
Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors
visual and econometric evidence now backs it up. But it moves the question from how to develop your isolated internal R&D function to how to manage a collection of transient professionals who are constantly communicating and moving.... View Details
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
Barton was about to open Perez's vlog site to get a visual fix on his new press adversary when the doorbell chimed again. This time he heard it and stood, looking for the source of the sound in the unfamiliar company-owned apartment.... View Details
- Web
Research Resources | Baker Library
Photograph and Visual Materials Collection, circa 1930s–1990s (Series X) Documents associated with the research and development of photographic processes, film research, and other development efforts of the Polaroid Corporation from the... View Details
- Web
The Art of "Posting" - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets Advertising Products Trade Catalogs... View Details