User Experience - Publications - Faculty & Research

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

the argument that counterfeit competence is driven by self-protection, we find individuals do not predict they would experience such a boost (Study 5) and that cheating after threat offers benefits similar to those provided by other... View Details

Keywords: Dina Gerdeman

01 Jan 2008
News

Meg Whitman, MBA 1979

she picked up customer expertise at P&G and later at Disney, where she ran the Consumer Products Division. As a VP at Bain & Company, she gained industry experience that she later applied as head of the Children’s Group at Stride Rite and... View Details

09 Nov 2015
Research & Ideas

These Employers Pay Higher Salaries than Necessary

experience the employer has on the market” In this case, the employer is the shopper, and the freelancer has the information advantage—especially when working with a first-time employer. The result: The inexperienced employer tends to pay... View Details

Keywords: by Michael Blanding; Employment; Technology; Computer

17 Nov 2009
First Look

First Look: Nov. 17

Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative... View Details

Keywords: Martha Lagace

25 Aug 2022
News

September 2022 Alumni and Faculty Books

includes laughter, music, eating well, and finding joy at any age; the role of caregivers and their critical impact on extending your lifespan; how your environment and demographics affect aging, and how to adopt new technologies and advance research on aging. View Details

11 Mar 2020
News

Making It Rain

Illustration by Edmon de Haro Illustration by Edmon de Haro During his 11 years in the Israeli Air Force, Shimon Elkabetz (MBA 2017) had several near-death experiences related to weather. Once he flew into a foggy cloud bank after the... View Details

Keywords: Lisa Scanlon Mogolov

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

equally interesting question of whether it is more important to obtain the thinking of a few potential customers or to focus on dissatisfied current users of a product or service. As he said, "Improving the ways in which a company... View Details

Keywords: by James Heskett

01 Nov 2016
First Look

First Look - November 1, 2016

rather than creating the best content. Success comes not from making the "best" content, but from recognizing how content facilitates user connections; it comes not from protecting the value of content at all costs, but from... View Details

Keywords: Sean Silverthorne

01 Dec 2020
News

A New Approach to Contact Tracing

and strict quarantine measures, drawing on the city-state’s previous experience with pandemics, including SARS, H1N1, MERS, and Zika. Then in March 2020, Singapore deployed the world’s first Bluetooth-based contact-tracing system,... View Details

Keywords: Jennifer Gillespie; Government

15 Feb 2011
First Look

First Look: Feb. 15

(forthcoming) Abstract Researchers have documented many cases in which individuals rationalize their regrettable actions. Four experiments examine situations in which participants go beyond merely explaining away their misconduct to... View Details

Keywords: Sean Silverthorne

15 Mar 2019
News

A Model of Drive and Impact

Pablo Fernandez Alvarez (GMP 17, 2014) is cofounder of Clicars, an e-commerce platform in Spain that allows users to buy and finance refurbished cars hassle-free. In this interview, Fernandez explains the business model, the reasons... View Details

Keywords: Motor Vehicle and Parts Dealers; Retail Trade

01 Jun 2018
News

The Evolution of Modern Pricing Models

users who were willing to pay more. If users want to pay less, we’ll make it just slightly harder. That is the idea behind employing “search frictions.” DN: You can think of this approach—of identifying who... View Details

23 Sep 2019
Blog Post

Distressed Employees? Try Resilience Training

times more likely to experience work-related problems than employees with chronic physical illnesses like diabetes or heart disease. So why do many companies fail to help their workers battle mental health disorders? “There’s a silence... View Details

Keywords: All Industries

01 Dec 2017
News

Ask the Expert: Human Intelligence

(PLDA 15, 2013) SESERI: E-commerce—and retail, more broadly—is one of the areas that will benefit the most from AI. It will enable retailers to provide much better experiences to consumers. For instance, AI will be able to predict what I... View Details

Keywords: April White

01 Dec 2015
News

Snapping Up Voters

Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to View Details

Keywords: Sasha Issenberg

04 Jan 2012
First Look

First Look: January 4

globalization is working to facilitate greater diversity in beauty ideals again. Re-Developing Leaders: The Harvard Advanced Leadership Experiment in Even Higher Education Author:Rosabeth M. Kanter Publication:In The Handbook for Teaching... View Details

Keywords: Carmen Nobel

26 May 2009
Research & Ideas

Improving Market Research in a Recession

supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge and intuitions of managers and researchers who've lived... View Details

Keywords: by John Quelch

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

product attempts that missed the mark on health outcomes—including a prototype of a smart bike and apps for fitness and calorie tracking. “In order to have a healthy outcome, our users need to adopt a healthy lifestyle—daily,... View Details

Keywords: Margie Kelley

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

a prop, or exhibited nudity, drinking, or drug use. As to the impact on observers of the posts, the temporary-sharers were characterized as having worse judgment than those who shared in permanent mediums. That belief was underscored after participants in an View Details

Keywords: by Rachel Layne

Profile

Ann Chao

pianist since age five, Ann had kept her artistic passion burning while pursuing her MBA. "I want to merge my love of music with business," she says. "It was about accomplishing a mission—making beautiful experiences in... View Details

Publications