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  • November 1983 (Revised May 1990)
  • Case

Procter & Gamble Co. (B)

By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
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  • Research Summary

Corporate Governance and International Competitiveness

By: W. Carl Kester
W. Carl Kester's research involves comparisons of national or broad regional systems of corporate governance (e.g., German, Japanese, Anglo-American), and the influence these systems exert on corporate investment and international competitiveness. Kester has found... View Details
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Research Summary

Gun Violence in the United States

By: Deepak Malhotra
My colleagues and I are studying gun violence from two perspectives.  First, how do events like mass shootings impact gun policy?  Do they have any effect?  We find that they do, but not in the way most people would expect. Second, we are studying which types of gun... View Details
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Knowledge flows and capability acquisition

By: Willy C. Shih
Technological advancements are a major source of improvement in competiveness, and a firm’s incentives to invest are diminished when the knowledge generated is involuntarily dispersed to competitors.  While intellectual property rights can moderate this flow to the... View Details
Keywords: Knowledge Aspects Of Strategy; Knowledge Management; Knowledge Spillovers; Knowledge Acquisition; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China
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Overview

By: Mattias E. Fibiger
Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
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Overview

By: Ashley V. Whillans
Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details

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